Summary
Overview
Work History
Education
Skills
Websites
Certification
Personal Information
Languages
Timeline
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Sumit Deb

Sumit Deb

Bengaluru

Summary

Marketing & Analytics professional with 7 years of experience in Digital Marketing Strategy, Google Ads PPC Expert, Social Media Ads, Google Analytics & almost 3 years of experience in Brand Management, Catalog and Inventory Management. Sound exposure in SEO, Content Marketing, Email & other Marketing Technology. Expertise in revenue-driven performance and trend research, with a strategic and analytical mindset. A results-driven individual who optimizes marketing campaigns for maximum ROI, monitors KPIs, and provides insights for further optimization.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Manager – Performance Marketing

Emeritus
Bengaluru
02.2025 - Current
  • Managed ₹7.09 Cr marketing budget in a single quarter (FY25 Q3) and delivered ₹207.75M (~₹20.8 Cr) in revenue with 2.9x ROAS, driving significant admissions growth in the India region.
  • Scaled campaigns to generate 1M+ clicks, 36K+ leads, and 3.2K applications in a quarter while maintaining strong lead quality.
  • Reduced CPL by 20% (₹2,104 → ₹1,689) and CPPA by 15% (₹52.3K → ₹44.4K), boosting acquisition efficiency.
  • Achieved ~12% QoQ reduction in CAC through optimized channel mix, retargeting, and budget allocation.
  • Improved CTR by 79% (0.53% → 0.95%) and cut CPC by 63% (₹87 → ₹32) with refined audience targeting and creative refresh strategies.
  • Partnered with product, creative, and analytics teams to align marketing execution with business goals.
  • Spearheaded the launch of Imperial College London’s M&A specialization program, building persona-driven targeting and a tailored media plan for niche, high-value audiences.
  • Delivered profitable, scalable growth by balancing revenue growth with CAC efficiency, setting a benchmark for sustainable performance marketing in the India region.

Senior Associate – Performance Marketing

upGrad Education Pvt Ltd
Bengaluru
03.2022 - 01.2025
  • Successfully executed and optimized end-to-end campaigns and budgets of 2.2 Cr Per Month Achieving a consistent growth of ~20% QoQ for my Portfolio while monitoring key metrics across the funnel for improved ROI.
  • Owned the webinar division end-to-end, from planning & budgeting to optimization including, but not limited to focused optimization on landing pages, channel targeting, and creative recommendations. Delivered an 80% growth in lead volume while reducing CAC by 40% leading to an improved ROAS of 2.7 vs 1.5.
  • Owned the launch of new landing pages to optimize the post-click metrics which resulted in a 41% jump in the V2L, a 47% increase in Click to Sessions with 68% reduced CPL’s and an eventual 151% increase in ROI.
  • Getting insights for MQL & SQL from the Analytics and database tools such as Excel, Google Analytics, Tableau, AppsFlyer to get the whole user journey like Visit to Lead, Lead to Counselled, Counselled to Shortlist & more down the user’s funnel.
  • Directed successful campaigns on various channels including Search, Discovery, Display, YouTube, UAC, Facebook, Instagram, LinkedIn, Bing and Taboola.
  • Analyzed and reported daily on channels with Tableau, Google Analytics, GA4, Hotjar, and Clarity. Ensured accurate campaign reporting by debugging landing pages for Google Tags integration. Optimized performance with diligence and critical insights.
  • Collaborated with Brand, Mid Funnel, Tech, and Product teams to seamlessly plan and execute projects, displaying effective stakeholder management skills.

Senior Digital Marketing Analyst

trugeny
Bengaluru
06.2020 - 02.2022
  • Planning and executing all the digital marketing strategies, including SEM/PPC, lead generation, email, social media, and display advertising campaigns.
  • Established the social media presence of the brand by developing various marketing strategies.
  • Managing the optimization of user funnels, collaborating with agencies, and other vendor partners.
  • Managing the optimization of user funnels, collaborating with agencies, and other vendor partners.
  • Managing the optimization of user funnels, collaborating with agencies, and other vendor partners.

Digital Marketing Executive

Novel Office
Bengaluru
10.2018 - 05.2020
  • Planning & executing all the digital marketing strategies including SEM/PPC, Lead Gen, E-Mail, Social Media & Display Advertising Campaigns.
  • Established the social media presence of the brand by developing various marketing strategies.
  • Managing the optimization of user funnels; collaborating with agencies & other vendor partners.
  • Assessing brand positioning and taking brand ownership; analyzing how the brand is positioned in the market and crystalizing targeted consumer’s insights to provide the vision, mission, goals and strategies.
  • Email Strategy planning, campaign creation, automation, A/B testing and analysis.
  • Create and manage Search and Display ad campaigns.
  • Performed keyword research using Search term report and competitor analysis done at times.
  • Maintain and monitor keyword bids, daily and monthly account budget caps, impression share, quality score and other important account metrics.
  • Generate weekly and monthly reporting for all major metrics, goal tracking, revenue tracking, and other paid search initiatives to analyze web visitors and their behavior to drive more sales.
  • Responsible for Online Property Portals Lead generation process and increased the count to a significant extent.

Online Cataloguer

Brand Studio Lifestyle Pvt Ltd
Bengaluru
09.2015 - 08.2018
  • Upload the products on various marketplaces such as Flipkart, Myntra, Snapdeal, Amazon, Paytm, Shopclues etc. at the earliest.
  • Quality check for all the cataloguing sheets going out for various marketplaces.
  • Interacting and coordinating with other teams to accurately reflect E-Commerce’s catalog for price, product details and other product-related information.

Catalogue Specialist

Eye and Buy Retail Pvt Ltd
Bengaluru
12.2014 - 08.2025
  • Generating reports on the closure of several products live on marketplaces/delivery to clients (monthly/weekly).
  • Generating reports on the closure of several products live on marketplaces/delivery to clients (monthly/weekly).
  • Providing training to the new executives about the marketplaces, along with product knowledge.
  • Follow up and coordinate with the vendor and studio team on product shoots. Reviewing daily reports to boost sales and ensure timely delivery from vendors.

Education

Certified Digital Marketing Master -

Digital Vidya
09.2018

B.E - Electronics & Communication

Guru Nanak Dev Engineering College
Bidar, Karnataka
01.2014

H.S.C -

01.2007

S.S.C -

01.2004

Skills

  • Platforms: Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads, and Taboola
  • Customer data/engagement platform: CleverTap, LeadSquared, Tableau
  • Analytics tools: Google Analytics, Google Tag Manager, GA4, Firebase, Tomiai
  • Marketing tools: AppsFlyer, Zapier, Optmyzr, Hotjar, MS Clarity, Data Studio, Ahrefs, SEMrush, MS Office, MS Excel, etc

Websites

Certification

  • Google AdWords Fundamentals Certification
  • Google AdWords Advanced Certification
  • Google Analytics Certification (Google)
  • Meta Certified Media Buyer
  • Search & Display Ads Certification (Google)
  • Video Ads Certification (Google)
  • Shopping Ads & App Ads Certification (Google)

Personal Information

Date of Birth: 02/22/88

Languages

Bengali
First Language
English
Proficient (C2)
C2
Hindi
Advanced (C1)
C1
Assamese
Advanced (C1)
C1

Timeline

Manager – Performance Marketing

Emeritus
02.2025 - Current

Senior Associate – Performance Marketing

upGrad Education Pvt Ltd
03.2022 - 01.2025

Senior Digital Marketing Analyst

trugeny
06.2020 - 02.2022

Digital Marketing Executive

Novel Office
10.2018 - 05.2020

Online Cataloguer

Brand Studio Lifestyle Pvt Ltd
09.2015 - 08.2018

Catalogue Specialist

Eye and Buy Retail Pvt Ltd
12.2014 - 08.2025

Certified Digital Marketing Master -

Digital Vidya

B.E - Electronics & Communication

Guru Nanak Dev Engineering College

H.S.C -

S.S.C -

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Sumit Deb