Sumit Farshwan
Zonal Sales Manager - KA, Tl, AP
Bengaluru
Summary
Dynamic and results-driven Sales Professional with over 17 years of diverse experience across multiple industries and segments. Expertise in Project selling, Key account management, and Team leadership, complemented by a proven ability to develop and implement innovative market strategies that drive business growth. Committed to delivering exceptional value through a strategic, multi-faceted approach tailored to the evolving demands of the marketplace. A strong advocate for fostering collaborative relationships that enhance organizational success and achieve measurable results.
Overview
20
20
years of professional experience
Work History
Zonal Sales Manager - KA, TL, AP
Welspun Gobal Brands Limited
05.2023 - Current
- Currently responsible for a business if 4500 Lks for 2025-26 by leading a high-performing sales team of 5 Key Account Managers across Hyderabad and Bengaluru.
- Took charge of Hyderabad Sales Team in 2023 for mentoring and establishing process driven Sales strategies by improving number of Sale Points and achieving 850 Lks revenue.
- Managed to made Hyderabad Team self reliant in terms of generating Avg quarterly revenue of 300 Lks.
- Given an additional charge of Bangalore region in Jan 2025 to build & set up the Sales Team and make the processes in line to Organization's vision for current year,
- Managing a diverse portfolio of accounts, ensuring consistent revenue generation from multiple sources ranging from D&B Firms to End client based accounts.
- Identified potential areas of growth within existing markets through penetrating newer segments like Airport, Convention Centers etc.
- Monitoring competitor activity to identify opportunities for market penetration and differentiation and making go-to market strategy.
- Proactively helping Design Team to launch new products and designs in the market based on the experience in previous organization.
- Continuous collaboration with upper management to engage with Key Clients on regular basis for maintaining rapport and brand positioning.
- Have been playing a active role in hiring and training new employees and building a performance driven team for both the regions.
- Maintaining a product mix of different category of products and engaging in establishing Rate Contracts with end-clients & D&B firms, and rotating the Sales through authorized Channel partners.
Regional Specification Manager - North
Formica Laminates India Pvt. Ltd.
01.2023 - 04.2023
- Responsible for driving specification business for entire North region focusing on premium Innovative surfaces division.
Sr. Account Manager
INTERFACE FLOR INDIA PVT. LTD.
04.2019 - 12.2022
- Developing strong professional relationship with Key Stake holders by conducting face to face sales calls with Business Executives, Directors and other stake holders like Interior Designers, Architects by assisting them in finalising their Interior design layouts for ensuring the win probability.
- Formed contractual association with Business Associates by providing estimates, value added proposals for targeted accounts to develop continuous revenue points.
- Accomplished the projected sales numbers by giving a consistent growth in 2020 and 2021 over the previous years. From achieving Rs. 90 Mn (2019) to Rs. 131 Mn (2021) delivered a CAGR of 19%
- Key projects handled: BCG, Microsoft, Concentrix, Keysight, EXL, Moody's, Reckitt Benckiser to name a few.
- Distribution Network: Currently responsible for 130 Mn Secondary Sales through Dealer Network.
Area Manager
WIPRO FURNITURES
04.2017 - 03.2019
- Lead & Coached the Sales Team (4 dynamic Key Account Managers), how to make the sales calls more effectively and increase the productivity by playing on their strengths.
- Exceeded the Sales performance for 2 years in a row for the team by giving 110% and 120% achievement in 2017-2018 and 2018-19, thus increasing the team's achievement to Rs. 150 Mn. from 113 Mn.
- Business Development: Identified new opportunities in Hot Segments like Co-working & ITES for better penetration and securing future business prospects.
- Dealer Network (Retailer) Sales: Increased the dealer sales by 2 folds. Progressed project sales from existing sale of Rs. 10 Mn 2017-18 to Rs. 13 Mn 2018-19.
Key Account Manager
SAINT GOBAIN INDIA PVT. LTD.
04.2012 - 03.2017
- Launched and lead the Project Sales Business for Saint Gobain Weber vertical in North & was responsible for increasing the market share through Project Sales & Channel sales (for about 9 months) through effective leadership and guidance.
- Reviving the regional Credit Policy, resulting in improving the overall DSO of the region to 70 days from earlier 95 days.
- Business Development: Collaborated with affiliated divisions to create business strategy designed to serve the needs of Drywall Technology in Construction, challenging conventional practices.
- Implemented the sales of Drywall concept right from the scratch and bagged High Valued Drywall projects in Bangalore region during 2012-15 and giving average YoY growth of 20% in terms of Drywall business.
- Key projects handled: Columbia Asia Hospital, Cityview Hotel, Motherhood Hospital, Rainbow Hospital, ShangriLa Hotel.
- Distribution Network: Responsible for Secondary Sales of about Rs. 30 Mn in Saint Gobain Gyproc in Bangalore through network of about 15 Primary Dealers.
LIGMAN LIGHTING INDIA PVT. LTD.
12.2010 - 03.2012
INFOEDGE INDIA PVT. LTD.
12.2009 - 11.2010
BHARAT ALUMINIUM COMPANY LTD.
07.2005 - 01.2007
Education
MBA - International Business and Marketing
Amity University
Noida, UP01.2009
B. Tech - Mining
Government Engineering College
Bilaspur, CG01.2005
Skills
- Strategic business oversight
- Driving revenue growth
- Outcome-focused strategy
- New Market Strategy
- Team leadership
- Managing and Motivating Team
- Project-based sales leadership
- Strategic business development
- Resourceful
- Innovative
- Strong problem-solving resilience
- Sales Force Management
- Miller Heiman trained
- Result Oriented
- Multi tasking
- Proficient in MS Excel
- Proficient in MS Office tools
Timeline
Zonal Sales Manager - KA, TL, AP
Welspun Gobal Brands Limited
05.2023 - Current
Regional Specification Manager - North
Formica Laminates India Pvt. Ltd.
01.2023 - 04.2023
Sr. Account Manager
INTERFACE FLOR INDIA PVT. LTD.
04.2019 - 12.2022
Area Manager
WIPRO FURNITURES
04.2017 - 03.2019
Key Account Manager
SAINT GOBAIN INDIA PVT. LTD.
04.2012 - 03.2017
LIGMAN LIGHTING INDIA PVT. LTD.
12.2010 - 03.2012
INFOEDGE INDIA PVT. LTD.
12.2009 - 11.2010
BHARAT ALUMINIUM COMPANY LTD.
07.2005 - 01.2007
B. Tech - Mining
Government Engineering College
MBA - International Business and Marketing
Amity University
Similar Profiles
Mehboob Abdul Hakim ShaikhMehboob Abdul Hakim Shaikh
SENIOR BRANDSTAFF at WELSPUN GLOBAL BRANDS LIMITEDSENIOR BRANDSTAFF at WELSPUN GLOBAL BRANDS LIMITED
Jai M BihaniJai M Bihani
COO - Home Textile and Flooring Domestic Business at Welspun Global Brands LimitedCOO - Home Textile and Flooring Domestic Business at Welspun Global Brands Limited
Shreeram SharmaShreeram Sharma
Assistant Vice President – Sales & Marketing at Welspun Global Brands LtdAssistant Vice President – Sales & Marketing at Welspun Global Brands Ltd
Bharath Reddy KBharath Reddy K
Lead Securities Analyst at Wells FargoLead Securities Analyst at Wells Fargo
Jyoti KumariJyoti Kumari
Senior Analyst at Pratt & WhitneySenior Analyst at Pratt & Whitney