Experienced Sales and Operations leader with track record of leading teams and businesses to success. Specialize in Retail Operations, Retail Start-Ups, Retail Strategy and Retail Expansion . Over 18 years' experience in Start-ups and turning around business towards profitability in all kinds of Retail Formats (Small, Medium and Large). Proven track record of improving Top line and Bottomline through Customer Insights, Tech Interventions, People Motivation, Process improvements and Flawless Execution. Delivered business turnover of more than 1400 Cr/annum (Stores) & 3700 Cr/annum (Customer Segment) along with teams who directly and indirectly worked with me. Till Sept 23, handled operations of Spar Hypermarkets with a team of 4 Zonal Heads and 2400 Plus Associates.
Responsibilities –
o Increase Revenue and reduce losses (business volume of 1400 Cr/Annum).
o Re-Design the spar business model/Store size as per the changes in customer behaviors and competition.
Team
o Reported to CEO/COO
o Team of 4 Zonal Heads, 24 Store Manager, HO COE team (Total Team size 2K)
Achievements
o Delivered Profitability Budgets in first quarter through standardization, Increased sales and Cost saving.
o Executed two lac space reduction at Spar Hypermarkets and developed right business model (18K) for Spar India.
o Opened Udupi Store (18K Sq Ft) against a traditional store of 45K Sq Ft stores.
o Altered business model with introduction of Omnichannel component in Retail Business.
Responsibilities –
o To start a Market place & Offline store of Building material at Bangalore.
o To design and open a Building Material store in Bangalore.
Team
o Reported to Promoter
o Reported by Sales team and Delivery Team
Achievements
o Started Market Place operations and built a monthly turnover of 6Cr/Month
Also helped my family business - Fun-first India Ltd (skill development) at Mumbai on Sales, Back-end processes, Revenues and Costs, HR (Org Chart, KPIs, Manpower Sourcing, Skill Development etc) Tech Integration, CRM & Marketing.
Responsibilities –
o Re-design/Finalize the right store format for Metro India with reduced capex (also expansion across 100 cities)
o Open 100 C&C stores as per the new Small Format in Tier 3 Cities.
o Deliver Profitable Sales from Metro Sales Force Segment of 250 Cr/Month
o Re-Design HORECA model and revive lost HORECA Metro business from 35 Cr to 100 Cr
Team
o Reported to Director Sales and Operations
o Direct Reporting - 3 GMs, 4 Managers, 2 Asst Managers, 6 Executives
o Functional Reporting – DC Sales & FSD Team (ZSMs, AGMs, DMs, CCS)
Achievements
o Delivered the smallest C&C format of Metro AG (1.1 Acres) which turned profitable within 6 months of operations
o Delivered 4 New stores in record time of 2 years in the middle of pandemic.
o Revived HORECA business from 35 Cr/month to 80 Cr/month but putting in basics of business (Sales Force Discipline, Assortment Corrections, CRM interventions, Trainings, On Time Delivery etc)
Responsibilities
o Re-Design Trader Business Model for Metro India.
o Increase Share of Wallet of K2-6 from 3.4% to 5% as per the VCP agreed in 2017 in Germany
o Grow Trader business (Pan India) from 230 Cr/Month to 300 Cr/Month within 2 years.
o Lead Trader Sales Force of 450 strong salesmen (CCs)/Zonal Sales Managers
Team
o Reported to Director Sales and Operations
o Direct Reporting - 1 GM, 5 ZSMs, 2 Asst Managers, 4 Executives
o Functional Reporting – DC Sales & FSD Team (ZSMs, AGMs, DMs, CCS)
Achievements
o Re-defined Metro business Model and launched across 24 stores in India after a 4 months pilot at Jaipur. The same was replicated across Metro Partner countries like Pakistan, Turkey, Poland etc.
o OPD (Order Payment and Delivery) business grew Trader business by 20% YOY for 2 years in a row .
o Played key role in making Metro Business turn profitable in 2019.
Responsibilities
o Conceptualize Trader Business Model for Reliance Wholesale as per the Capex norms for stores.
o P&L responsibility for Pan India Trader Business Operations (Turnover 100 Cr/Month).
o Define and Execute Business Strategy (P&L, Org Structure, Assortment, Cat Mix, Replenishment, Hiring, Training, Store Layout, Pricing, Payments, Credit, Sales Force, FSD etc).
Team
o Reported to Chief Sales and Expansion Officer at Reliance C&C
o Direct Reporting Associates - 1 GM, 2 Senior Managers, 5 Managers at HO
o Functional Reporting – SF team at DC (4 ZSM, 45 AGMs, 955 BDA)/FSD teams at DC
Achievements
o Conceptualized and Executed 80 Cr/month profitable Outbound Business at Reliance Market (from Zero)
o Within 2.5 years the model was covering more than 70K customers/month (1.7 Lac Orders, 9 L Lines, 80% FMCG etc).
o Reliance COD became cash positive within 1 year of operations across 45 locations of India.
Responsibilities
o Responsible for Walmart Expansion in West Region (12 stores, Topline, Bottomline etc)_
o Turnaround loss making stores to Profitable stores (Aurangabad & Amravati)
Team
o Reported to COO
o Direct Reports – 5 DC GMs & Store Teams, Regional Teams (RE, HR, SCM, Mkg, C.Ops, LP etc)
Achievements
o Turned around loss making stores (Aurangabad & Amravati) to profitability within 1 year of operations
o Implemented the best practices like Assortment Correction, Associate Trainings, Best Practice sharing, WMS implementation, Staff motivation etc which helped build the lost confidence of customers and teams back in business and we started inching towards our goal of profitability within 1 year of operations.
o Successfully tackled labor union issues in Maharashtra
Responsibilities
o Learn Wal-Mart Back End and Front End across formats in different Countries (USA, Brazil etc)
o Customize Wal-Mart International Systems (BRDs) as per India and Implement the same in First Wal-Mart store
o Sole Responsibility of Back-End of first Wal-Mart C&C (Inventory, Operational Processes, BRD Signoffs, trainings etc).
o Undertake P&L Responsibility of 2nd Wal-Mart DC of India (150 Cr/Annum)
Team.
o Reported to COO
o Direct Reports – 3 AGMs, 8 DMs, 160 associates
Achievements
o First Operator in India to join Walmart India Operations in 2007.
o Undertook international training in Sam's Club (Brazil & USA) and Walton Institute USA and learnt both Back end and Front-End Operations of Walmart (both Retail and Cash and Carry Formats)
o Signed off all the Operations BRDs of Walmart India.
o Developed Jalandhar BP as Training store of India, trained close to 700 plus associates & led expansion of 20 plus stores.
o Developed and executed the first Omnichannel model at Walmart Jalandhar in 2010 (Orders taking, OTIF, Delivery etc).
o Through rigorous market working found Innovative ways to increase buying customers at stores. Eg Bus Activity for rural markets, Model Kirana Outlet to help small Kiranas grow and take on the MT competition.
Responsibilities – P&L of 70K Sq Ft Store with a turnover of 86 Cr/annum
Team – 3 AGMs, 12 DMs and 200 plus store team
Achievements –
o EDM - BB was awarded as the most profitable store of India in 2006.
o First Store Manager to execute 1 Cr Sales in a day (name featured in KB's Book “ Mere 9 Nav Rattan )
o We executed record sales of 3.7 Cr Sales in 3 days at BB EDM (15 Aug-17 Aug) 2006.
o Store ranked No 1 in operations processes across all Big Bazaars consecutively for 2 years 2006 and 2007.
Responsibilities - Channel Sales – Manage Sales of 5 Cr/month with team of Sales Officers, PSRs, Distributors. Brand Launches/Building – Increase Numeric Distribution. Digitalize Secondary, Rural Distribution, Channel Sales etc,
Team - 6-8 Sales Officers , 60 to 100 PSRs
Achievements
o Colgate - Set up 46 new direct distributors (C&F at Rishikesh) in Uttaranchal within 28 days of state formation in 2001.
o Colgate – Rose from 39th rank to 5th rank (amongst ASMs in India) for exceptional sales of non KVIs & Process adherence.
o Dabur – Launched and Built Real Juice business in India (N) by installing 25 new Distributors & C&F at Zirakpur.
1)Retail Operations – P&L of Stores/Segment, Shrink/cost controls, Delivery, Replenishment, Order Fulfilment, WMS, MOQ etc