Sumit Jaiswal
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Director of Marketing
Digifinserve Pvt. Ltd.
Kolkata
08.2023 - Current
- Lead and executed process automation and service design enhancements to increase efficiencies across conversion funnels.
- Developed budgets for marketing initiatives while ensuring maximum ROI on all investments.
- Identified conversion and experience trends across the customer journey, devising digital strategies to improve inefficiencies.
- Analyzed competitor products and services to gain insight into industry trends and opportunities.
- Collaborated with sales teams to create promotional materials that increased product sales.
- Managed a team of marketing professionals in the implementation of campaigns, advertising, promotions, and public relations activities.
- Conducted market research to identify target audiences and develop effective messaging strategies.
Senior Manager II
Cars24 India Pvt. Ltd.
Gurgaon
03.2021 - 07.2023
- Led pre-sales customer experience and process excellence projects, collaborating with product and tech teams to enhance customer journey flow
- Defined SOPs and escalation matrices for managing customer grievances and escalations
- Improved customer communication touchpoints across multiple platforms, including website, app, email, SMS, and in-branch interactions
- Implemented digital strategies, including problem statement identification, A/B testing, and scale-up plans, to improve conversion efficiencies
- Executed process automation and service design restructuring to enhance conversion and experience campaigns
- Enhanced NPS and CSAT scores, ensuring a superior customer experience and managing quality control across campaigns.
- Identified areas of improvement within existing operations through process analysis and benchmarking studies.
Deputy Manager - Estore
Panasonic India Private Limited
Gurgaon
10.2019 - 03.2021
- Managed marketing for E-store and Get My Spares, contributing to e-commerce website and app development, payment gateway integration, and process flow optimization
- Established SOPs and escalation matrices for e-commerce functions, including reverse logistics, refund processes, and delivery management
- Analyzed sales data, evaluated customer graduation cycles, and devised strategies to improve customer experience
- Managed dealer experience for Get My Spares, including onboarding, curation, catalog management, and digital marketing strategy implementation.
Deputy Manager - International Business
Panasonic India Private Limited
Gurgaon
04.2016 - 09.2019
- Managed international business for mobile phones, overseeing price waterfall management to ensure category profitability
- Cultivated relationships with existing accounts, identified leads, conducted product demos, and negotiated agreements in overseas markets
- Orchestrated new product launches, including trade schemes, ATL and BTL campaigns, and channel partner engagement initiatives
- Resolved channel partner grievances and maintained brand engagement
- Managed PSI planning and execution to optimize inventory levels.
Assistant Manager
Panasonic India Private Limited
Gurgaon
06.2014 - 03.2016
- Managed GTM activities for mobile phones, designing 360-degree campaigns with local partners, including print ads, radio jingles, and BTL activations
- Analyzed sales trends and benchmarked product performance
- Defined schemes and policies, including trade schemes, sell-out schemes, and demo policies
- Managed promoter recruitment, training, and productivity
- Oversaw stock allocation and conducted audits
- Settled channel partner grievances and engaged with the brand.
Guest Service Officer
Hyatt Regency
Kolkata
06.2008 - 04.2011
- Created a high morale work environment conducive to providing excellent customer experiences
- Ensured smooth functioning of front office operations, including reservation, concierge, and communication center
- Provided briefings, assigned duties, and conducted training for GSA & interns
- Maintained and controlled inventory for front office operations.
Education
PGDM - Marketing
Balaji Institute of Modern Management
06-2014
Bsc - Hotel Management
Punjab Technical University
06-2008
Skills
- Business Planning
- Product Marketing
- Market Research & Analysis
- Project Management
- Customer Experience Management
- Operations Management
- Process Automation
- Data Analysis
Certification
- Digital Product Management, University of Virginia, 11/01/21
- Digital Marketing, Udemy, 01/01/21
- Advanced Google Analytics, Google, 03/01/21
References
Available upon request.
Languages
English
First Language
Hindi
Proficient (C2)
C2
References
References available upon request.
Timeline
Director of Marketing
Digifinserve Pvt. Ltd.
08.2023 - Current
Senior Manager II
Cars24 India Pvt. Ltd.
03.2021 - 07.2023
Deputy Manager - Estore
Panasonic India Private Limited
10.2019 - 03.2021
Deputy Manager - International Business
Panasonic India Private Limited
04.2016 - 09.2019
Assistant Manager
Panasonic India Private Limited
06.2014 - 03.2016
Guest Service Officer
Hyatt Regency
06.2008 - 04.2011
PGDM - Marketing
Balaji Institute of Modern Management
Bsc - Hotel Management
Punjab Technical University
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