Sumit Singh

Codingal is an online coding platform for K-12 students to learn coding

• Led growth programs of Codingal from zero to $3.5M ARR within a span of three years.
• Achieved one of the lowest Ads CAC in the edtech sector at $35, coupled with a robust Gross LTV of $250 per user
• Expanded Codingal's footprint to 70+ countries globally.
• Accountable for generating leads and ensuring conversion with a focus on EBITDA.
• Orchestrated growth averaging between 10% to 20% month-on-month while navigating through challenging business environment.
• Led a skilled team of 15 professionals responsible for Go-To-Market initiatives, which encompassed Performance Marketing, Product Marketing, Content Creation, SEO, Partnerships, and Community Engagement.

Oorwin is a b2b SaaS platform that provides an integrated Sales CRM, ATS, & HRMS for staffing and consulting business

• Developed Oorwin website from the ground up, implementing it with a fresh positioning
• Built a team of marketers to propel product marketing, inbound and demand generation
• Responsible for meeting monthly MQL & SQL targets. Grew SQL by 50% in 7 months
• Set-up the marketing processes with the right tools and automations to augment growth

HackerEarth is a b2b saas company that provides technical recruitment software for hiring developers

• Led the marketing efforts to galvanise HackerEarth’s b2b SaaS products (tech hiring & innovation management software) & developer community programs
• Performed full life cycle marketing funnel growth from top of the funnel to MQL, SQL, Revenue, Upsell/Cross sell
• Create a lean team of marketers expert in demand generation, product marketing, inbound, brand, design and development
• Increased SQL funnel by 9X and developer community from 0.5mn to 4mn strong

• Led the content charter for e-learning courses to drive leads via SEO, content, drip, videos & social
• Created lead pipeline for Market Motive (new acquisition). Introduced many new channels for driving growth with organic efforts

• Head new business of Focus group - global e-learning startup
• Defined business strategy, course plan, positioning and GTM
• Went live with new website and 3 programs targeting working professionals

• Edureka is e-learning portal specialising in technology related courses
• Drive acquisition using SEO, SEM, Social Media, Affiliate, Content & other online opportunities across India, US and other key markets
• Increased revenue by 5X during this period while finding new markets and channels for growth

• Responsible for 40% revenue of 600 crore annual business for more than 50 degree programs
• Built lead funnel for more than 750 authorised centres / resellers across 300 cities for acquisition and retention.

• Managed an annual budget of $6mn for the Broadband & SMB division of Airtel to drive acquisition programs via ATL and BTL channels
• Successfully launched multiple new products, ran TVC campaigns backed by digital, print, radio & outdoor.

• Established ICICI Bank as leading BFSI player within SMB business in North India
• Responsible for brand acquisition & activations across North India
• Drive lead generation for 7 products
• Drive partnership at national and local level with government bodies, associations and like-minded companies

• Responsible for driving footfalls across 37 stores
• Delivered CRM Module for Pizza Hut stores.

• Launched 3 new stores of LifeStyle
• Handled Media Planning, PR, Vendors, Production& Events for the store launch
• Launched Lifestyle’s biggest tactical promotion with Pizza Hut which increased revenue by 40%
• Executed loyalty program for Inner Circle card holders