Sumit Kaushal
New Delhi
Summary
Accomplished Digital Marketing Specialist skilled in SEO and audience segmentation. Developed and executed strategies that increased brand awareness and engagement while optimizing campaigns across multiple channels. Leveraged analytics to enhance conversion rates and built strong client relationships through effective communication.
Overview
4
4
years of professional experience
Work History
Digital Marketing Specialist
Codleo Consulting Pvt Ltd.
2022.11 - Current
- Managed social media accounts to enhance audience engagement and interaction.
- Analyzed campaign performance metrics to refine marketing tactics effectively.
- Executed email marketing campaigns to nurture leads and drive conversions.
- Coordinated webinars and online events to promote products and services.
- Created content for websites, blogs, social media platforms, and online advertising.
- Developed and implemented digital marketing campaigns to increase brand awareness.
- Developed strategies for paid search campaigns across multiple channels, including Google AdWords.
- Optimized paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments.
- Developed marketing packages involving web design, remarketing campaigns, keyword packages, and new media advertising campaigns to increase search engine optimization for clients.
- Implemented retargeting strategies to re-engage website visitors and increase conversions.
- Utilized CRM tools to segment audiences and personalize digital marketing messages.
SEO Analyst - Digital Marketing
Codleo Consulting Pvt Ltd.
2022.11 - 2024.02
- Analyzed website performance using Google Analytics and SEO tools.
- Executed SEO functions, including keyword research, link optimization, and site auditing.
- Developed SEO strategies that effectively boosted organic search engine rankings.
- Conducted keyword research to optimize content, resulting in improved search rankings.
- Developed on-page SEO strategies to improve user experience and engagement.
- Implemented technical SEO audits to identify and resolve site issues effectively.
- Monitored key performance indicators and provided actionable insights to management team.
- Monitored backlinks and performed competitor analysis to inform strategy adjustments.
- Identified link-building opportunities through backlink analysis.
- Collaborated with designers to implement SEO best practices in web design projects.
- Analyzed traffic and conversion trends and developed strategies to improve traffic.
- Managed Google Ads campaigns to maximize ROI.
- Presented SEO progress to the executive team for informed business decision-making.
Education
Master of Arts - M.A in Journalism And Digital Media(MAJDM)
Indira Gandhi National Open University (IGNOU)
New Delhi2025-09
Skills
- Digital marketing
- Social media marketing
- Search engine optimization
- Content creation
- On-page optimization
- Conversion rate optimization
- Pay-per-click advertising
- Retargeting campaigns
- Google adwords
- Audience segmentation
- Customer relationship management (CRM)
- HubSpot CRM
- Marketing strategies
- Marketing programs
- Digital media
- Strategic planning
- Conversion optimization
- Social media management
Key Customers
- Caliber Autism
- Pure Home Health Care
- Digital Divide Data
- A Choice Home Health Care
- Codleo Consulting
- Hyphenx Solutions
Timeline
Digital Marketing Specialist
Codleo Consulting Pvt Ltd.
2022.11 - Current
SEO Analyst - Digital Marketing
Codleo Consulting Pvt Ltd.
2022.11 - 2024.02
Master of Arts - M.A in Journalism And Digital Media(MAJDM)
Indira Gandhi National Open University (IGNOU)