SUMIT KUMAR
Uttam Nagar Delhi
Summary
Experienced Salesforce Marketing Cloud Specialist with over 5 years of hands-on expertise in planning, executing, and optimizing end-to-end email marketing campaigns for major clients. Proficient in Journey Builder, Automation Studio, dynamic content creation, and advanced audience segmentation. Strong track record of leveraging data analytics, A/B testing, and real-time dashboards to drive engagement and continuous improvement. Adept at collaborating across teams, ensuring high-quality deliverables, and staying updated with latest Marketing Cloud innovations to deliver measurable business results.
Overview
6
6
years of professional experience
Work History
Senior Executive
OPK E-services Pvt. Ltd
Gurugram
02.2022 - Current
- Executed end-to-end management of multiple email campaigns in Salesforce Marketing Cloud.
- Designed and monitored complex customer journeys using Journey Builder.
- Created and configured HTML emails, cloud pages, and dynamic content for targeted outreach.
- Developed data extensions to organize and manage subscriber information effectively.
- Automated various processes utilizing Automation Studio to improve efficiency.
- Conducted quality control on email campaigns to ensure accuracy of content.
- Collaborated weekly with advertisers to align marketing initiatives with client objectives.
- Delivered monthly presentations to management outlining revenue performance and strategic insights.
Executive
Vitamin Media Pvt Ltd
Delhi/Noida
08.2019 - 11.2021
- Executed targeted email campaigns with segmentation to boost leads and sales.
- Conducted A/B testing and analyzed data to improve campaign ROI.
- Reached prospects via personalized calls and SMS, nurturing leads for conversions.
- Coordinated messaging with marketing and sales teams across channels.
- Monitored and optimized outreach for better response and sales results.
- Provided timely feedback to marketing on lead quality and campaign impact.
- Identified upselling and cross-selling opportunities during customer interactions.
- Supported onboarding and retention campaigns for new and existing clients.
- Reported daily progress to management using clear, actionable metrics.
Education
MBA - IT & System Management
Narsee Monjee Institute of Management Studies
Bachelor of Commerce -
Delhi University
Skills
- Salesforce Marketing Cloud
- Journey Builder
- Automation Studio
- Excel proficiency
- SQL querying
- Amp Script
- Market segmentation
- Email scheduling
- Tableau visualization
- Revenue reporting
- Teamwork and collaboration
- HTML email design
- Data analytics
- A/B testing and optimization
Project - National Debt Relief
07/2022 - 12/2022
A client-focused organization for debt management
• Worked on end-to-end execution of multiple Debt Offer as per client requirements
• Teamed up on projects encompassing various marketing campaign scenarios
• Created data extensions and filtered data extensions for managing data
• Designed one-to-one customer journeys using the Journey Builder
• Quality check and using Dynamic content for Achieving Targets
• Ensured compliance with CAN-SPAM regulations Followed Properly
Project - GEICO − Auto Insurance
05/2023 - 06/2024
Leading auto insurance provider in the United States
• Created email templates per client requirements using HTML, CSS best practices
• Tested different subject lines and email content for higher engagement
• Ensured compliance with CAN-SPAM regulations and conducted rigorous QA
• Worked with A/B testing to improve email performance
Project - Fidelity Insurance
06/2024 - 01/2025
A major insurance provider
• Developed responsive email templates for client specifications using HTML and CSS
• Participated in domain and IP warming to enhance sender reputation
• Created and maintained data extensions for audience targeting
• Designed personalized customer experiences using Journey Builder
Project - Liberty Mutual - Auto
2/2022 - 07/2022 | Gurugram
- Led end-to-end campaign execution for major clients using Salesforce Marketing Cloud.
- Analyzed performance data and user feedback to identify top-performing elements such as headlines, CTAs, layouts, and messaging tone.
- Utilized analytics dashboards for real-time monitoring and iterative campaign improvements.
- Designed dynamic content and segmented audiences to enhance engagement.
- Automated workflows using Automation Studio to boost operational efficiency.
Accomplishments
- Successfully executed multiple high-impact email campaigns that enhanced customer engagement and improved conversion rates
- Achieving the Revenue Goals
Timeline
Senior Executive
OPK E-services Pvt. Ltd
02.2022 - Current
Executive
Vitamin Media Pvt Ltd
08.2019 - 11.2021
MBA - IT & System Management
Narsee Monjee Institute of Management Studies
Bachelor of Commerce -
Delhi University