Sumit Kumar Sahoo

2026-04 – Current

Regional Sales Manager

ATS ELGi Ltd., West Region

Driving primary and secondary sales growth by developing and managing the channel network.

Managed sales operations across West Region through 7 channel partners, ensuring alignment with regional objectives.

Planning and executing sales strategies to achieve regional business targets.

Engaged continuously with OEMs including Bajaj Auto, Hero MotoCorp, and TVS Motor Company to drive business development and enhance customer support.

Coordinating with OEMs, channel partners, and internal teams to ensure business growth and customer satisfaction.

• Managed 11 distributors to drive primary sales growth
• Conducted visits to dealers and mechanics to promote brands and new product arrivals
• Handling the MSRs for pushing The Secondary Sales and to Support distributors
• Provided technical guidance to customers on the benefits of using BI parts.
• Managing sales and service operations and achieving desired goals
• Technical guidance to customer for Using BI parts
• Organizing Sales Promotional & Merchandising Activities on time to time
• Identified new towns for network rollout, expanding customer base and increasing revenue
• India's largest brake component manufacturer of all OEMs

• Visited OEM dealer workshops to assess service quality
• Gathered feedback on new products from dealers
• Handling all Customer Complaints
• Provided after-sale support to dealers for improved service
• Technical support to the dealers for problem solving
• Report failures and technical analysis to Service Head
• Coordination with salesperson for promotional activity
• Taking Field Trial (Fitment/Feedback)
• Training to Mechanics for quality workflow
• Raising awareness of company commitment to CSR policies and projects
• Coordinated demand generation activities at dealer and distributor levels to drive product visibility.
• Network development as per the business demand
• Conducted market surveys and analyzed company position to develop actionable strategies.

• Monitored and evaluated existing manufacturing processes to increase efficiency and reduce costs.
• Coordinated production staff to ensure adherence to policies and procedures while achieving targeted production goals
• Created and maintained production schedule, reducing downtime and generating weekly production reports
• Coordinated with FG team timely to help out with FG order.
• Worked at India's largest brake component manufacturer, supporting OEM operations

• Visited authorized service stations to address product complaints and gather feedback for product improvements
• Identifying genuine customer complaints and solutions to resolve the issue is the main motto.
• Provided technical guidance to customers on the benefits of using genuine Brembo brake parts.
• Provided technical advice to customers on the benefits of using genuine Brembo brake parts.
• Resolved customer complaints promptly to ensure satisfaction and maintain service quality.
• Organized training sessions to raise product awareness and communicate best practices about brake parts to technical personnel.
• Engaged mechanics in training sessions on company protocols.
• Investigated customer complaints to determine root causes
• India's largest two wheeler brake component manufacturer OEM