SUMIT MUDIRAJ
Dombivali
Summary
Versatile and result-oriented professional with 12+ years of experience driving growth at the intersection of Digital Marketing, Martech, and Business Transformation. Adept at leveraging Salesforce CRM, Marketing Automation, and Data Analytics to build integrated, measurable, and scalable digital ecosystems. Recognized as a Next100 CIO and CIO500 Accelerator, with a proven record in leading teams, architecting full-funnel strategies, and aligning marketing objectives with organizational transformation goals. Demonstrated success across Real Estate, D2C, FMCG, and eCommerce, driving digital ROI, optimizing customer journeys, and enhancing process efficiency.
Overview
13
13
years of professional experience
1
1
Certification
Work History
SVP – Digital Transformation & Growth
Realtatte Ventures LLP
04.2024 - Current
- Leading Salesforce and Martech-led digital transformation for real estate clients.
- Managing a team of 10 Group Heads and 20 Account Managers across performance, analytics, and CRM functions.
- Built end-to-end marketing automation and analytics frameworks to enable 360 visibility from lead to sale.
- Implemented AI-based data standardization, campaign attribution, and budget optimization systems.
Digital Transformation & Technology Lead
Solitaire
02.2023 - 04.2024
- Spearheaded Salesforce CRM implementation and sales workflow automation.
- Developed integrated dashboards combining marketing, CRM, and on-ground sales data.
- Enabled process digitization across lead nurturing, customer engagement, and reporting.
D2C Digital Lead
Discover Pilgrim (D2C Beauty Brand)
04.2022 - 01.2023
- Owned end-to-end growth strategy across SEO, SEM, and retention automation.
- Built data-led audience segmentation models improving customer LTV.
- Managed media performance, influencer marketing, and creative optimization to scale D2C revenue.
Digital Lead
Capital Foods Pvt. Ltd. (Ching’s Secret, Smith & Jones)
07.2021 - 04.2022
- Drove digital transformation across FMCG portfolios through analytics and automation.
- Implemented Martech-enabled campaign measurement frameworks.
- Led multi-agency coordination and digital content planning to drive engagement and sales.
Digital Strategy – E-commerce Division
Larsen & Toubro (L&T)
09.2020 - 05.2021
- Drove Tech Innovation, Creative Ideation, and Paid Performance Marketing.
- Managed SMM/SEO/SEM strategy for eCommerce ecosystem growth.
- Collaborated with IT and marketing divisions to launch automation and product design initiatives.
Sr. Manager – Digital Marketing
Mahindra Lifespace Developers Ltd.
03.2017 - 09.2020
- Managed ₹6–7 Cr annual media budgets across 18 projects pan-India.
- Reduced cost per sale by 3% YoY via CRM-driven keyword optimization.
- Implemented Salesforce CRM and Altius dashboards for unified campaign visibility.
- Conceptualized Homefest microsite and customer app fully integrated with Salesforce.
- Led a team of marketing specialists, vendors, and creative partners to ensure campaign excellence.
Sr. Manager – Digital Marketing
Richfeel Health & Beauty Pvt. Ltd.
09.2015 - 03.2017
- Managed ₹80L monthly digital budget and a 30-member contact center.
- Implemented Crux Cloud Telephony and lead automation improving conversions by 50%.
- Launched Richfeel eCommerce platform (Magento) generating 20,000+ leads monthly.
- Recognized with Rising Star of the Year for exceptional digital performance and leadership.
Sr. Manager – Digital Marketing & Product Strategy
Realty Redefined
07.2014 - 09.2015
- Drove synergy between marketing automation and product development for real estate CRMs.
- Designed marketing workflows and UI/UX flows for lead management modules.
- Conducted training & adoption workshops for real estate clients migrating to CRM-based operations.
Assistant Project Manager – SEM / Paid Media
SMG Convonix (Now Performics India)
03.2013 - 07.2014
- Managed PPC and display campaigns for Ginger Hotels, Haywards, Kotak ETF, DBS Bank, Leica Microsystems.
- Improved CTR from 4% to 6% through keyword optimization and A/B testing.
Education
Doctorate (Pursuing) - Impact of Perennial Exposure to Digital Ads
DY Patil University & Rushford University
MMS - Marketing
University of Mumbai
B.E. - Computer Science
Datta Meghe College of Engineering
Skills
- Digital Transformation & Martech
- Salesforce CRM & Marketing Cloud Implementation
- Martech Stack Integration (CRM, Automation, Telephony, Analytics)
- Product Design, Digitization & Workflow Automation
- Data Architecture & Business Intelligence Dashboards
- AI-based Optimization & Predictive Campaign Modeling
- Digital Marketing Strategy & Growth
- Full-Funnel Performance Marketing (Search, Social, Programmatic)
- SEO/SEM, Media Planning & Conversion Optimization
- Brand Building, Engagement & Retention Marketing
- ECommerce Strategy (Shopify, Magento, D2C Platforms)
- Campaign Attribution, CRO & Data-Driven Decisioning
- Leadership & Team Management
- Leading and mentoring large cross-functional digital teams (10 Group Heads 20 Account Managers currently)
- Strategic goal setting, KPI tracking, and performance governance
- P&L ownership for digital budgets (₹1–7 Cr annually)
- Cross-departmental collaboration (Sales, Tech, Product, CX)
- Vendor & agency management with focus on efficiency and outcomes
Accomplishments
- Led 30+ member digital teams delivering cross-industry marketing and tech projects.
- Deployed Salesforce CRM & automation frameworks improving efficiency and lead visibility.
- Integrated CRM, WhatsApp, and cloud telephony systems for real estate and D2C brands.
- Architected AI-enabled campaign models reducing CPL and boosting conversion rates.
- Delivered ₹7 Cr+ in managed digital spends with strong ROI accountability.
- Recognized for bridging marketing strategy with technology-led transformation.
Certification
- Salesforce Certified Marketing Cloud Specialist
- Google Ads & Analytics Professional
- Bing Accredited Professional
- Dale Carnegie – Persuasive Business Communication
AWARDS & RECOGNITION
Next100 CIO (2023) – For excellence in digital transformation,
CIO500 Accelerator (2024) – For Martech leadership & innovation
Rising Star of the Year (Richfeel, 2016) – For digital performance excellence
TEACHING & MENTORSHIP
Visiting Faculty / Coach at upGrad, Chetana IMR, ITM, and KJ Somaiya, mentoring professionals and students in digital marketing, Salesforce, and Martech implementation.
Timeline
SVP – Digital Transformation & Growth
Realtatte Ventures LLP
04.2024 - Current
Digital Transformation & Technology Lead
Solitaire
02.2023 - 04.2024
D2C Digital Lead
Discover Pilgrim (D2C Beauty Brand)
04.2022 - 01.2023
Digital Lead
Capital Foods Pvt. Ltd. (Ching’s Secret, Smith & Jones)
07.2021 - 04.2022
Digital Strategy – E-commerce Division
Larsen & Toubro (L&T)
09.2020 - 05.2021
Sr. Manager – Digital Marketing
Mahindra Lifespace Developers Ltd.
03.2017 - 09.2020
Sr. Manager – Digital Marketing
Richfeel Health & Beauty Pvt. Ltd.
09.2015 - 03.2017
Sr. Manager – Digital Marketing & Product Strategy
Realty Redefined
07.2014 - 09.2015
Assistant Project Manager – SEM / Paid Media
SMG Convonix (Now Performics India)
03.2013 - 07.2014
MMS - Marketing
University of Mumbai
B.E. - Computer Science
Datta Meghe College of Engineering
Doctorate (Pursuing) - Impact of Perennial Exposure to Digital Ads
DY Patil University & Rushford University