PowerBI
Sumit Patil
Marketing Manger - Emeritus
Bangalore
Summary
Performance Marketing Specialist with 5 years of experience driving growth for D2C and B2C brands. Proven expertise in Facebook Ads, Google Ads, and influencer marketing, optimizing campaigns to maximize ROI, customer acquisition, and retention. Skilled in improving CAC (Customer Acquisition Cost) and CM (Contribution Margin) through data-driven strategies, audience segmentation, and funnel optimization. Strong analytical mindset, leveraging insights to enhance conversion rates and LTV. Adept at collaborating with cross-functional teams to align marketing efforts with business objectives and drive measurable results.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work History
Performance Marketing Manager
Emeritus
12.2023 - Current
- Media Planning & Buying: Strategizing and executing media plans across multiple channels to drive brand visibility and lead generation.
- Stakeholder Collaboration: Working closely with internal teams, including the revenue team, CRM team, and university partnerships, to align marketing efforts with business objectives.
- Budget Allocation & Optimization: Planning marketing budgets in alignment with business goals and ensuring cost-efficient media investments.
- Campaign Performance & Analytics: Analyzing campaign performance, identifying trends, and providing actionable insights to improve CAC & CM
- Digital Strategy & Execution: Developing and optimizing digital marketing strategies to enhance lead quality and conversion rates.
- Marketing Measurement & Reporting: Establishing tracking mechanisms and measurement frameworks aligned with key marketing KPIs.
- Cross-functional Coordination: Managing relationships with agencies, creative/content teams, and product teams to drive marketing excellence.
Assistant Manager - Marketing
Livspace
11.2022 - 12.2023
- Collaborating with the various stakeholders to understand the business goals and planning the marketing budgets accordingly
- Lead analysis to evaluate campaign performance, suggest optimization, and complete campaign reports bringing cross-channel performance insights and actionable
- Driving digital strategy with a strong understanding of the business objectives and KPIs
- Developing and maintaining strategic and testing roadmaps in increasing the quality of leads (MQL Rate Optimizations)
- Developing campaign measurement frameworks that are aligned with marketing KPIs and ensuring proper mechanisms are in place to track performance
- Coordinating with the agency, creative/content & product team and to drive excellence in input metrics.
Senior Analyst
Netelixir
01.2022 - 12.2022
- Set up digital campaigns in Google and Paid Social platforms ( Facebook, Instagram, Twitter, Pinterest )
- Managed campaigns for various clients that consistently exceeded sales goals.
- Tracked key performance indicators to measure success of campaigns.
- Monitored user behavior and lead generation.
- Analyzed data to unlock insights: identifying relevant insights and actions from data.
Paid Social Associate
Netelixer
08.2020 - 01.2022
- Monitored and optimized the campaigns' performance, sharing clear insights on opportunities.
- Ensured that data and analysis is presented to the clients in a format that is appropriate for a varied audience using data visualization, dashboards, or other methods
- Learned new skills and applied to daily tasks to improve efficiency and productivity
- Researched key industry trends and competitive insights to keep messaging relevant to target demographic.
Education
Bachelor of Engineering - Civil Engineering
Sinhgad College of Engineering, Pune
Pune, India 06.2016 - 06.2019
Diploma - Civil Engineering
Cusrow Wadia Institute of Technology
Pune, India 06.2013 - 07.2016
Skills
Facebook Ads
Google Ads
Influencer Marketing
MS Excel
Software
Google Data Studio
Timeline
Performance Marketing Manager
Emeritus
12.2023 - Current
Assistant Manager - Marketing
Livspace
11.2022 - 12.2023
Senior Analyst
Netelixir
01.2022 - 12.2022
Paid Social Associate
Netelixer
08.2020 - 01.2022
Bachelor of Engineering - Civil Engineering
Sinhgad College of Engineering, Pune
06.2016 - 06.2019
Diploma - Civil Engineering
Cusrow Wadia Institute of Technology
06.2013 - 07.2016
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