SUMIT RASTOGI
MARKETING HEAD
Gurugram
Summary
Transformational Marketing Leader Key Strengths
With nearly 20 years of experience in the FMCG sector, I excel in crafting compelling consumer engagement strategies and driving brand development across Fabric Care, Personal Care, and Beverages.
- Strategic Visionary: Spearheaded integrated marketing campaigns that drove audience engagement and subscription growth, leveraging data analytics to optimize strategies.
- Brand Architect: Developed and executed brand building and positioning strategies, crafting brand identities and launching innovative campaigns across traditional and digital platforms.
- Partnership Strategist: Fostered strategic alliances with channel partners to enhance market penetration, focusing on geo-expansion and go-to-market strategies that amplified business growth.
- Market Insights Expert: Analyzed consumer insights to identify target audiences and reach them effectively through a tailored media mix, ensuring cost efficiency and flexibility.
- Competitive Advantage: Utilized market research and customer insights to anticipate and counter competitive actions, build customer loyalty, and position brands for enhanced market share and NPS.
- Marketing Innovator: Led marketing functions with expertise in ATL/BTL activities, promotions, advertising, content creation, and cross-promotional tie-ups to maximize brand visibility.
Overview
20
20
years of professional experience
4029
4029
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Sr. General Manager Marketing
RSPL Limited
02.2023 - Current
- Strategic Leadership: Designed and implemented comprehensive communication strategies, driving recruitment marketing and employee engagement as a key member of the director’s team.
- Data-Driven Insights: Harnessed analytics to evaluate campaign effectiveness, optimize strategies, and deliver measurable business outcomes.
- Marketing Excellence: Led the development and execution of innovative marketing initiatives, aligning budgets and business plans with organizational goals.
- Brand Portfolio Management: Managed a diverse portfolio with full P&L responsibility, fostering growth through strategic innovation and market positioning.
- Business Expansion: Crafted annual business plans, streamlined operations, and penetrated new geographies through in-depth market research and syndicate studies.
- Media Strategy Expertise: Executed integrated media strategies across offline and digital channels, enhancing brand visibility and audience engagement.
- Product Innovation: Championed new product development (NPD) while addressing market challenges and leveraging competitive insights for differentiation.
- Collaborative Leadership: Partnered with cross-functional teams across campaigns, corporate marketing, product development, digital platforms, and regional markets to drive demand generation.
- Marketing Mastery: Delivered impactful results in brand management, digital marketing, customer insights, product strategy, and emerging marketing technologies.
Senior General Manager Marketing
Wagh Bakri Tea Group
07.2018 - 02.2023
- Brand Revitalization & Creative Vision: Spearheaded product photography and graphic design initiatives, elevating brand image through visually stunning packaging that significantly boosted customer engagement and sales.
- Marketing Process Excellence: Established industry-leading standards in product marketing, managed creative teams to deliver integrated strategies, and drove sales growth through optimized processes.
- Consumer Insights & Campaign Strategy: Leveraged comprehensive research insights (household penetration data, focus groups, product evaluations) to craft targeted marketing campaigns that resonated deeply with consumers.
- Marketing & Advertising Leadership: Directed all marketing and advertising efforts, including strategic media buying and agency management across traditional and digital channels, ensuring seamless campaign execution.
- Innovative Marketing Execution: Successfully implemented the "Shoppers Marketing" concept nationwide, achieving 360-degree campaign visibility and significantly enhancing consumer engagement.
- Team Leadership & Collaboration: Assembled and guided a high-performing marketing team, fostering a culture of collaboration, innovation, and excellence.
- Brand Positioning & Leadership: Defined and positioned the brand to propel the company towards industry leadership, shaping its identity and perception.
- Comprehensive Marketing Planning: Finalized marketing plans, media/branding strategies, and ATL, BTL, & PR activities across distribution channels, ensuring cohesive brand messaging.
- New Product Development & Business Growth: Presented new brands, concepts, and products, expanded business potential, negotiated strategic contracts, and positioned brands for maximum impact.
- Performance Optimization: Mentored team members to ensure operational efficiency, target achievement, and continuous improvement.
Senior Manager Marketing
DS Group
05.2013 - 07.2018
- Strategic Leadership: Spearheaded the mouth freshener category for iconic brands Rajnigandha, Tansen and Pulse candy , driving marketing strategies and brand management to achieve market dominance.
- Insight-Driven Decision Making: Conducted regular brand health studies to gather actionable insights, informing strategic marketing decisions and driving continuous brand improvement.
- Market Positioning & Innovation: Leveraged consumer insights to develop targeted marketing campaigns, positioning brands effectively to resonate with evolving consumer preferences and trends in oral care.
- Competitive Advantage: Implemented innovative strategies to maintain a competitive edge in a dynamic market, capitalizing on consumer awareness of oral hygiene and the demand for premium, natural products.
Manager Marketing
Fena (P) Ltd.
02.2007 - 05.2013
- Career Progression: Began as a Senior Product Executive and progressed to Category Manager, leveraging strategic skills to drive business growth.
- Business Planning & Strategy: Developed and executed the Annual Business Plan for Fena and Impact product brands, conceptualizing brand roadmaps and marketing calendars.
- Marketing Leadership: Prepared and implemented Annual Marketing Plans & Budgets, ensuring cost-effective media buying and expense monitoring.
- Strategic Partnerships: Initiated strategic alliances and cross-promotion tie-ups to enhance brand association, reinforce brand image, and strengthen in-house promotions.
- Market Research & Analysis: Conducted qualitative and quantitative research to monitor brand performance and competition, identifying market gaps through regular market visits.
- Regional Support: Implemented regional initiatives to support the sales team and maximize brand visibility.
- Media Optimization: Ensured effective use of media vehicles to create brand excitement and maximize ROI.
Senior Officer Marketing
VRS Foods Ltd.
02.2005 - 02.2007
- Marketing Implementation: Executed marketing and branding initiatives for products and outlets across the region.
- Budget Management: Tracked marketing spends against approved budgets to ensure fiscal efficiency.
- Sales & Marketing Alignment: Collaborated with the Sales Team to meet targets, optimize product placement, and execute promotional schemes effectively.
- Market Intelligence: Conducted regular market visits to gather insights and maintain strong retailer relationships.
Education
Executive Program - Digital Marketing and Social Media Analytics
IIM Lucknow
Lucknow05-2023
MBA - Marketing
School of Management Sciences
Varanasi, UP03-2005
Skills
Marketing Strategies
Certification
5S Certificate Course of FAAAAI, Japan, Affiliated to Japanese Management Association Management Center, New Delhi
Timeline
Sr. General Manager Marketing
RSPL Limited
02.2023 - Current
Senior General Manager Marketing
Wagh Bakri Tea Group
07.2018 - 02.2023
Senior Manager Marketing
DS Group
05.2013 - 07.2018
Manager Marketing
Fena (P) Ltd.
02.2007 - 05.2013
Senior Officer Marketing
VRS Foods Ltd.
02.2005 - 02.2007
Executive Program - Digital Marketing and Social Media Analytics
IIM Lucknow
MBA - Marketing
School of Management Sciences
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