SUMIT RAWAT

• Delivered 33M+ impressions and 25.8M+ reach through comprehensive digital strategy for Nutrela Nutrition.
• Managed lifecycle and seasonal media budget, integrating digital efforts with national TVC featuring Shahid Kapoor.

Built Luxor International’s website, ensuring collaboration among developers, UI/UX teams, and stakeholders for successful launch.

• Executed impactful campaigns like #DonoZaruriHai and HERNarrative, generating significant impressions and interactions.
• Oversaw 50+ influencer collaborations, achieving over 2M reach across channels.
• Developed diverse content formats including taglines, product pages, and monthly calendars to enhance brand presence.
• Co-led team of 10 to ensure timely and high-quality execution of campaigns.

Strengthened Apis India MD's LinkedIn brand to enhance visibility in D2C/FMCG markets.

Spearheaded viral campaigns (#PoochketoDekho, #DoyouAgree, #AkhirKYU) to enhance brand visibility.

• Managed influencer marketing and paid ads on Meta and YouTube with an annual budget exceeding 100,000 INR.
• Developed website content, optimized user experience, and monitored performance using Google Analytics.
• Coordinated production of brand videos and established media partnerships with News24 and influencers.
• Led intern teams in executing digital and physical brand activations to maximize engagement.

• Hosted podcast episodes on trending films, overseeing content planning and promotion.
• Boosted brand engagement through influencer outreach and paid campaigns.

• Created content calendars and executed social growth strategies.
• Increased Instagram and Facebook engagement through consistent creative campaigns.

• Executed integrated social media campaigns.
• Collaborated on landing pages and optimized digital funnels through A/B testing.
• Analyzed performance data to refine ad spend and boost user engagement.

• Delivered customer support for DishTV, resolving technical and service issues.
• Assisted users in navigating platform features and troubleshooting problems.
• Followed up on complaints to ensure prompt resolution and satisfaction.