Sumit Sadana
Key Account Manager
Ludhiana
Summary
Result driven professional expert in Sales & Marketing with 20 years of experience in Handling all Key Accounts of MT, IC, Hotels & Railways. Currently working with Ludhiana Beverages Pvt Ltd (authorized bottler of the Coca- Cola Company) as Key Account Manager.
Experienced account management professional with strong track record in client relations, strategic planning, and revenue growth. Known for fostering team collaboration and achieving results, adaptable to changing business needs. Skilled in relationship building, negotiation, and project management. Recognized for reliability, effective communication, and problem-solving abilities.
Overview
20
20
years of professional experience
1
1
Certification
3
3
Languages
Work History
Key Account Manager
Ludhiana Beverages Pvt. Ltd. (authorized bottler of the Coca- Cola Company)
10.2018 - Current
- Build and maintain strong relationships with key MT Accounts
- Strategize with senior management and execute sales strategy/roadmap to expand modern trade distribution
- Coordinate with operational team and external stakeholders for accurate forecasting, supply chain etc.
- Developing and implementing successful sales plans, marketing activities, NPD launches, promotion and marketing plans.
- To evolve & achieve Strategic Annual Operating Business Plans for the defined National Key Accounts
- Develop Modern Trade by conducting tie-ups, consumer promotions, building relations & image of overall existence of the company in modern Trade
- Develop Joint Business Plans with Category Managers on quarterly basis
- Align and integrate category and brand strategies with customer strategies in an effort to understand and drive objectives for entire portfolio
- Handling 120+ Cr business
- Handled distributors with business size of 20 Cr in Urban & Rural as ASM
- Handling 12 USP’s, 4 SE’s & 2 ASM’s for execution
- Controlled CPC in GT market
Assistant Manager (Cluster On Trade Premise)
Diageo India (United Spirits Ltd)
11.2017 - 07.2018
- Handled 126 Cluster On Trade Premises-Key Accounts (Hotels, Bars & Clubs) in Punjab
- Responsible for identifying group opportunities for our brands in Events/Activations/Promotions, making visibility & volume contracts, sales & market share, availability and menu listing
- Review menus and analyze recipes and assign prices to menu items
- Managed current and developed new business relationships & growing volume
- Organized “Art of Blending” (AOB) sessions for Bars for making various cocktails under DBA
- Maintained & Increased QDVP3 (Quality, Distribution, Visibility, Price, Promotion & Persuasion) standards in market
Area Sales Manager (Key Accounts)
Ludhiana Beverages Pvt. Ltd. (authorized bottler of the Coca- Cola Company)
12.2012 - 11.2017
- Handled Local Key Accounts - HoReCa, Travel, IC, Institutions etc.
- Educating the clients on NPD launch in order to increase the business of the company
- Maintaining sales target, enhancing the services & analyzing the figures to forecast the future demand of customers
- Keeping a check at the renewal of the contracts with accounts & negotiating with them
- Directing marketing operations by steering sales initiatives, managing teams, maintaining relations, enhancing market share and monitoring performance
- Handled annual business of 25 cr
- Handled 3 PSR’s and 2 SE’s
- Increased the sales from 50k to 1 lac jars for corporate offices and resellers in the bulk jars segment
Area Sales Manager
KAFF Appliances (India) Pvt. Ltd.
11.2010 - 11.2012
- Successfully appointed 30 new dealers for hardware and consumer durables across Punjab
- Sold Kitchen Appliances and Hardware through Architects through tie-ups
- Analysis of Competitor/Trend
- Forecasting , Budgeting & Cost Control
- Collecting marketing feedback and provide periodic updates to the Management for a formulation of Policy and strategic key deliverables
Acquisition Manager
HDFC Bank
12.2009 - 07.2010
- Led a team of SO’s across 4 branches of direct sales, sold CASA and other products of the bank such as mortgages, cards, life & general insurance
- Hired 3 TL’s and 25 SO’s within the given TAT of 2 Months
- Provided training to SO’s which helped in overall increase of the business by 40%
Assistant Sales Manager (Premier)
HSBC Bank, New Delhi
01.2007 - 12.2009
- Conferred with word of appreciation from PFS Head India & Cluster Manager for achieving 5 Lacs of life insurance & investment
- Recognized as one of the top 10 ASM’s PAN India
- Successfully won the contest “Aa Dekhe Zara Kismet Kitna Hai Dum” for delivering maximum life insurance and acquired new to bank customers for 4 consecutive weeks
- Received certificate of appreciation for Best ASM-Premier from Head Liabilities
Senior Relationship Officer
Standard Chartered Bank, New Delhi
01.2006 - 12.2006
- Primarily responsible for sale of Liability products across Delhi NCR region
- Conducting events in RWA’s and generated business
- Did highest number of Life insurance business in branch
Education
PGDM - Management & Finance
Indian Institute of Planning and Management
01.2006
BCA - undefined
GGN Institute of Management and Technology, (PTU)
01.2002
Skills
- Negotiation/Persuasion
- Activations
- Client Relationship Management
- Result oriented individual with skills to function effectively in a fast paced environment
- Meeting or exceeding monthly, quarterly, annual sales targets by focusing on priorities and initiatives
- Focused on growing and developing existing clients, together with generating new business
- Tracked & provided forecast by key account metrics
- Met with buyers and sales representatives of key accounts informing them of new programs and products
- Key account management
Certification
Completed LEAP (Leadership Excellence Acceleration Program) – Key Accounts Training Program conducted by Coca Cola India.
Accomplishments
- BP -120% YTD 2024
- Awarded best KAM in Region by The Coca Cola Company
- Awarded best KAM by LBPL for achieving highest Volume in 2024
- Awarded best KAM by Monster India for delivering highest volume in 2024
- Led & Closed deals with a/c’s
- B2C Channel grew by 103%
Timeline
Key Account Manager
Ludhiana Beverages Pvt. Ltd. (authorized bottler of the Coca- Cola Company)
10.2018 - Current
Assistant Manager (Cluster On Trade Premise)
Diageo India (United Spirits Ltd)
11.2017 - 07.2018
Area Sales Manager (Key Accounts)
Ludhiana Beverages Pvt. Ltd. (authorized bottler of the Coca- Cola Company)
12.2012 - 11.2017
Area Sales Manager
KAFF Appliances (India) Pvt. Ltd.
11.2010 - 11.2012
Acquisition Manager
HDFC Bank
12.2009 - 07.2010
Assistant Sales Manager (Premier)
HSBC Bank, New Delhi
01.2007 - 12.2009
Senior Relationship Officer
Standard Chartered Bank, New Delhi
01.2006 - 12.2006
BCA - undefined
GGN Institute of Management and Technology, (PTU)
PGDM - Management & Finance
Indian Institute of Planning and Management
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