Sumit Shaw
Kolkata
Summary
Strategy and results-driven digital marketer with 13+ years of experience building paid and organic marketing funnels for SaaS companies. Marketing efforts I have overseen have generated roughly $20M in lifetime revenue for the businesses I have impacted.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Asst Manager-Digital Marketing
Rocmob Performance Private Limited
01.2021 - Current
- Responsible for managing all digital e-commerce marketing activities
- Project and team management, handling, and communication
- Website audit, keyword analysis, recommendation, etc
- Market Research, Ideation and Strategy making
- Develop and implement SEO strategies to enhance website rankings and generate traffic
- Paid campaign setup, account and campaign management
- Assisting in online advertising campaigns, such as Google search and display ads, Bing Search, and Social Media advertising
- Landing page optimization, testing, and recommendations.
Asst Manager-Digital Marketing
UDMC
06.2016 - 12.2020
- Responsible for managing all digital marketing activities
- Project and team management, handling, and communication
- Website audit, keyword analysis, recommendation, etc
- Market Research, Ideation and Strategy making
- Planned social media marketing campaigns to increase brand awareness and engagement
- Digital marketing work planning and monitoring
- Managed Google Tag Manager, Google Analytics, and Search Console tools
- Monthly progress reports and shared them with the clients.
Digital Marketing Exe
TULI eServices Pvt. Ltd
06.2014 - 06.2016
- Responsible for SEO Ecommerce marketing, optimization, and reporting
- Bolstered blog content with attention to SEO and keyword research
- SEO On Page activities include keyword search and analysis, optimization of Meta tags, alt tags, header tags, etc.
Digital Marketing Exe
Indus Net Technologies
02.2010 - 07.2014
- Website Analysis, Keywords Research, Meta Title Optimization & suggestion
- Internal Linking structure, HTTP header, 404-Page Not Found & 301-Permanent Redirection
- Check Domain Factors - Load Time, Domain Age, Registration, Page Rank, Site Speed
- Off Page Activities, Link Building
- Social media Pages/Profile creation (Facebook, Linkedin, Twitter, Google+, Pinterest, Tumbler etc.)
- Prepared Google Webmaster Analysis Report
- Prepared Monthly Reports
- Crawl Errors & Errors Fix Suggestion Report
- Competitor Analysis Report.
Education
B.COM - Marketing
RBC Collage Naihati
University Of Calcutta05.2004
Class Xii - Commerce
R.B.C.College Naihati
Naihati 24 PGS WB05.2000
X -
Kankinara Arya Vidhyalaya
Kankinara 24 PGS (N)04.1998
Skills
- Salesforce
- Paid acquisition (Facebook, Instagram, AdWords, Youtube)
- A/B testing (Optimizely)
- Google Analytics
- FullStory Data Analyses
- Google Sheets
- SEO
- Email marketing
- Money Handling
Certification
- Google Search Ads
- Bing Ads
- Introduction to Artificial Intelligence
Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Bengali
Beginner (A1)
Hobbies
- Trekking
- Research and Development
- Traveling
Section name
Sumit Shaw
Timeline
Asst Manager-Digital Marketing
Rocmob Performance Private Limited
01.2021 - Current
Asst Manager-Digital Marketing
UDMC
06.2016 - 12.2020
Digital Marketing Exe
TULI eServices Pvt. Ltd
06.2014 - 06.2016
Digital Marketing Exe
Indus Net Technologies
02.2010 - 07.2014
B.COM - Marketing
RBC Collage Naihati
Class Xii - Commerce
R.B.C.College Naihati
X -
Kankinara Arya Vidhyalaya
Similar Profiles
Ishika PaulIshika Paul
Digital Marketing Executive at Rocmob Performance Private LimitedDigital Marketing Executive at Rocmob Performance Private Limited
Spoorthy Sagar SudamSpoorthy Sagar Sudam
Senior Specialist (Assistant Manager) at Performance Specialty Products India Private LimitedSenior Specialist (Assistant Manager) at Performance Specialty Products India Private Limited
PANKTI ToshniwalPANKTI Toshniwal
Legal Executive at Jiostar India Private Limited Erstwhile Viacom18 Media Private LimitedLegal Executive at Jiostar India Private Limited Erstwhile Viacom18 Media Private Limited
Ratnadeep RoyRatnadeep Roy
Freelancer at Self-employed ServicesFreelancer at Self-employed Services
Abhirup DuttaAbhirup Dutta
General Manager at Alphanav India Pvt LtdGeneral Manager at Alphanav India Pvt Ltd