Sumit Shaw
Kolkata
Summary
Strategy and results-driven digital marketer with 13+ years of experience building paid and organic marketing funnels for SaaS companies. Marketing efforts I have overseen have generated roughly $20M in lifetime revenue for the businesses I have impacted.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Asst Manager-Digital Marketing
Rocmob Performance Private Limited
01.2021 - Current
- Responsible for managing all digital e-commerce marketing activities
- Project and team management, handling, and communication
- Website audit, keyword analysis, recommendation, etc
- Market Research, Ideation and Strategy making
- Develop and implement SEO strategies to enhance website rankings and generate traffic
- Paid campaign setup, account and campaign management
- Assisting in online advertising campaigns, such as Google search and display ads, Bing Search, and Social Media advertising
- Landing page optimization, testing, and recommendations.
Asst Manager-Digital Marketing
UDMC
06.2016 - 12.2020
- Responsible for managing all digital marketing activities
- Project and team management, handling, and communication
- Website audit, keyword analysis, recommendation, etc
- Market Research, Ideation and Strategy making
- Planned social media marketing campaigns to increase brand awareness and engagement
- Digital marketing work planning and monitoring
- Managed Google Tag Manager, Google Analytics, and Search Console tools
- Monthly progress reports and shared them with the clients.
Digital Marketing Exe
TULI eServices Pvt. Ltd
06.2014 - 06.2016
- Responsible for SEO Ecommerce marketing, optimization, and reporting
- Bolstered blog content with attention to SEO and keyword research
- SEO On Page activities include keyword search and analysis, optimization of Meta tags, alt tags, header tags, etc.
Digital Marketing Exe
Indus Net Technologies
02.2010 - 07.2014
- Website Analysis, Keywords Research, Meta Title Optimization & suggestion
- Internal Linking structure, HTTP header, 404-Page Not Found & 301-Permanent Redirection
- Check Domain Factors - Load Time, Domain Age, Registration, Page Rank, Site Speed
- Off Page Activities, Link Building
- Social media Pages/Profile creation (Facebook, Linkedin, Twitter, Google+, Pinterest, Tumbler etc.)
- Prepared Google Webmaster Analysis Report
- Prepared Monthly Reports
- Crawl Errors & Errors Fix Suggestion Report
- Competitor Analysis Report.
Education
B.COM - Marketing
RBC Collage Naihati
University Of Calcutta05.2004
Class Xii - Commerce
R.B.C.College Naihati
Naihati 24 PGS WB05.2000
X -
Kankinara Arya Vidhyalaya
Kankinara 24 PGS (N)04.1998
Skills
- Salesforce
- Paid acquisition (Facebook, Instagram, AdWords, Youtube)
- A/B testing (Optimizely)
- Google Analytics
- FullStory Data Analyses
- Google Sheets
- SEO
- Email marketing
- Money Handling
Certification
- Google Search Ads
- Bing Ads
- Introduction to Artificial Intelligence
Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Bengali
Beginner (A1)
Hobbies
- Trekking
- Research and Development
- Traveling
Section name
Sumit Shaw
Timeline
Asst Manager-Digital Marketing
Rocmob Performance Private Limited
01.2021 - Current
Asst Manager-Digital Marketing
UDMC
06.2016 - 12.2020
Digital Marketing Exe
TULI eServices Pvt. Ltd
06.2014 - 06.2016
Digital Marketing Exe
Indus Net Technologies
02.2010 - 07.2014
B.COM - Marketing
RBC Collage Naihati
Class Xii - Commerce
R.B.C.College Naihati
X -
Kankinara Arya Vidhyalaya