Summary
Overview
Work History
Education
Skills
Certification
Timeline
Sumit Singh

Sumit Singh

Digital Marketing (PPC Specialist)
Address - H No 1172, Sector 18. Old Faridabad, Haryana

Summary

Experienced digital marketer and associate manager at Publicis Groupe with a strong focus on e-commerce. Proven expertise in PPC bid management, paid search campaigns, display campaigns, app campaigns, Google Merchant Center, Google Analytics, and Google Ads. Skilled in optimizing Google Ads and managing PPC campaigns, resulting in a 20% increase in client ROI. Successfully handled ad budgets exceeding $500K annually. Proficient in utilizing Google Analytics and implementing effective PPC strategies for e-commerce platforms.

Overview

6
6
years of professional experience
6040
6040
years of post-secondary education
6
6
Certifications

Work History

ASSOCIATE MANAGER

Publicis Groupe
05.2022 - Current
  • Strategy Development: Collaborate with clients and internal teams to develop effective e-commerce strategies that align with business goals and drive growth
  • Campaign Management: Plan, execute, and optimize e- commerce campaigns
  • Monitor campaign performance, track key metrics, and make data-driven recommendations for improvement
  • E-commerce Platform Management: Stay updated with the latest features, tools, and best practices of e-commerce platforms
  • (Search & E-comm)
  • Stored, retrieved, and manipulated data
  • Prepared detailed reports
  • Thank you for taking the time to review my resume
  • I truly believe that my past experience and education would make me a valuable asset for your organiization.

MARKETING AND RESEARCH SENIOR ASSOCIATE

Google Operations Center
07.2021 - 04.2022
  • Part of a team responsible for Ad creation & modification on
  • Google Ads Platforms. Take care of the company's objectives and expansion initiatives
  • Responsible for managing advertising campaigns based on inputs received from stakeholders
  • Works closely with Account Managers, Advertisers, Creative
  • Agencies, Publishers, Post Production Developers, Quality assurance, Specialists and Live issue Support Specialists in a consultative manner
  • Manage all business processes of an organisation
  • Take care of the company's objectives and expansion initiatives
  • Ensure all queries are addressed, and that client relationships are maintained
  • They also make sure quality products are delivered on time
  • Perform verification and enrichment of account and lead data using external tools and internal systems.

GOOGLE ADS SR. PROCESS ASSOCIATE

Cognizant Technology
03.2019 - 06.2021
  • Manage all business processes of an organization.
  • Take care of the company's objectives and expansion initiatives.
  • Ensure all queries are addressed, and that client relationships are maintained. They also make sure quality products are delivered on time.
  • Perform verification and enrichment of account and lead data using external tools and internal systems.
  • Conduct keyword research and optimize the campaigns. Optimize the ad copy, landing pages for the best lead quality.

SOCIAL MEDIA SPECIALIST (ORM)

ITC (Kantar Analytics)
07.2018 - 01.2019
  • Use social media marketing tools such as Buffer and Simplify.
  • Communicate with industry professionals and influencers via social media to create a strong network.
  • Develop, implement and manage our social media strategy.
  • Manage and oversee social media content Measure the success of every social media campaign.

Education

BBA - Business Management

MDU Rohtak
  • Marks- 64%

HSC (12TH CLASS) -

Gita Convent School
  • Marks - 72%

Class 10th -

Gita Convent School

CGPA- 8.6

Skills

Google Ads & PPC: Expertise in managing Search, Display, Shopping, and App campaigns; optimized CPC and conversionsGoogle Analytics: Campaign performance analysis and actionable insights to improve ROIE-Commerce Advertising: Hands-on with Google Merchant Center, Amazon DSP, Walmart Connect, and CriteoPaid Media Optimization: Bid strategy management, A/B testing, and performance reportingSocial Media Strategy: Meta Ads, Buffer, and Simplify for campaign execution and trackingTools: Google Ads, Google Analytics, SEMrush, Excel, Data Studio, and Meta Ads ManagerGoogle Ads & PPC: Expertise in managing Search, Display, Shopping, and App campaigns; optimized CPC and conversionsGoogle Analytics: Campaign performance analysis and actionable insights to improve ROIE-Commerce Advertising: Hands-on with Google Merchant Center, Amazon DSP, Walmart Connect, and CriteoPaid Media Optimization: Bid strategy management, A/B testing, and performance reportingSocial Media Strategy: Meta Ads, Buffer, and Simplify for campaign execution and trackingTools: Google Ads, Google Analytics, SEMrush, Excel, Data Studio, and Meta Ads ManagerGoogle Ads & PPC: Expertise in managing Search, Display, Shopping, and App campaigns; optimized CPC and conversionsGoogle Analytics: Campaign performance analysis and actionable insights to improve ROIE-Commerce Advertising: Hands-on with Google Merchant Center, Amazon DSP, Walmart Connect, and CriteoPaid Media Optimization: Bid strategy management, A/B testing, and performance reportingSocial Media Strategy: Meta Ads, Buffer, and Simplify for campaign execution and trackingTools: Google Ads, Google Analytics, SEMrush, Excel, Data Studio, and Meta Ads Manager

Certification

Advanced Google Ads

Timeline

ASSOCIATE MANAGER - Publicis Groupe
05.2022 - Current
MARKETING AND RESEARCH SENIOR ASSOCIATE - Google Operations Center
07.2021 - 04.2022
GOOGLE ADS SR. PROCESS ASSOCIATE - Cognizant Technology
03.2019 - 06.2021
SOCIAL MEDIA SPECIALIST (ORM) - ITC (Kantar Analytics)
07.2018 - 01.2019
MDU Rohtak - BBA, Business Management
Gita Convent School - HSC (12TH CLASS),
Gita Convent School - Class 10th ,

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Sumit SinghDigital Marketing (PPC Specialist)