Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
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Sumit Tripathy

Associate Engagement Manager
Bengaluru

Summary

Experienced Digital Marketing Manager with 7+ years across BFSI, B2B & B2C sectors, responsible for managing client engagements, leading cross-functional teams, and formulating digital marketing strategies to achieve client goals. Collaborated closely with clients and internal teams to plan and execute effective digital marketing solutions.


Brands I have worked with are Citi Bank, Spraying Systems, Max Fashion, Mivi, Forever-21, Flipkart Seller Hub, Goodworks Cowork, Uber, VIP, & Oberoi Hotels.

Overview

9
9
years of professional experience
3
3
Certifications

Work History

Associate Engagement Manager

IQuanti
06.2022 - 02.2024
  • Partnered with account management & solutions team to develop & implement a framework to transition paid search campaigns (Credit Card Products) for a major US bank from volume based bidding strategy (tCPA) to value based bidding strategy (tROAS)- Revenue improved by 46% & ROAS by 23%
  • Designed & implemented A/B test experiments on PS campaigns (Credit Card Products) to establish improvement in revenue/account through new acquisitions of customers- Rev/account improved by 13%
  • Collaborated with subject matter experts to develop a business case around improving impression share, CTR & CVR for major US Bank brand campaigns on PS through Credello (in-house affiliate platform). The Brand Protection Initiative resulted in improving its IS by 15%, CTR by 35% & CVR by 9%
  • End to end project management throughout project lifecycle – strategy, planning, kickoff, implementation, progress and postmortem.
  • Applied strategic problem solving, data analysis and consultative skills to deliver project outcomes.
  • Managed communication with client, account management and delivery/solution teams on a regular basis to ensure health of relationship and project goal progress.
  • Tracked & provided project delivery, status, & updates to internal and external stakeholders with the help of Monday.Com

Digital Marketing Manager

GoodWorks Cowork
05.2019 - 04.2020
  • Developed audience segmentation, buyer personas, product positioning, pricing, & promotion strategy for the brand.
  • Planned and executed lead generation strategies through various marketing channels like Facebook, Google Search, LinkedIn, Quora, Programmatic & Affiliates.
  • Managed SEO, website, content, PR, newsletter, offline events, & webinars for the brand.
  • Worked with sales team to optimize the sales cycle from 60-90 days to 25-35 days.
  • Attained M-O-M growth rate of 43%-50% in terms of traffic and leads on the website.

Associate Manager- Paid Media

Dentsu Webchutney
05.2017 - 05.2019
  • Developed integrated digital media solutions for clients with varying requirements from performance to branding and full-funnel marketing.
  • Was responsible for media planning & buying for display, video, and programmatic.
  • Was responsible for campaign management activities on various platforms like FB, Twitter, & Google Ads, media account management, client relationship and vendor management.
  • Planned and executed a digital campaign titled "Behen Kuch Bhi Pehen" for Max fashion on women's day 2019 that delivered incremental sales and 540% increase in YT subscriber's base in 2 days.

Media Planner

Publicis Group
06.2016 - 06.2017
  • Was responsible for media planning, buying and campaign management.

Ad Operations Executive

Mediamint Pvt. LTD
02.2015 - 06.2016
  • Managed prospecting and re-marketing campaign for various brands.

Education

Master of Arts - Diplomacy, Law And Business

O.P. Jindal Global University
Sonipat
04.2001 -

Skills

Data Analytics

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Accomplishments

  • During my stint at iQuanti, my team was awarded the "Best Performing Team" in new business initiatives category for Q2 2023
  • During my stint at GoodWorks, it won the best 2020 coworking startup of the year presented by Realty Plus

Certification

Marketing Strategy (Specialization) | IE Business School

Timeline

Associate Engagement Manager

IQuanti
06.2022 - 02.2024

Marketing Strategy (Specialization) | IE Business School

05-2022

Inbound Marketing Optimization | HubSpot Academy

05-2022

Marketing Analytics | Darden School of Business, University of Virginia

04-2022

Digital Marketing Manager

GoodWorks Cowork
05.2019 - 04.2020

Associate Manager- Paid Media

Dentsu Webchutney
05.2017 - 05.2019

Media Planner

Publicis Group
06.2016 - 06.2017

Ad Operations Executive

Mediamint Pvt. LTD
02.2015 - 06.2016

Master of Arts - Diplomacy, Law And Business

O.P. Jindal Global University
04.2001 -

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Sumit TripathyAssociate Engagement Manager