Sumit Yadav

As a Senior Digital Marketing Executive at Dean Infotech, I manage the SEO project for an e-commerce health supplement brand (nativemdinc.com) based in the U.S., and for the Dean Infotech (deaninfotech.com) B2B project targeting Salesforce CRM Services.

• Managed SEO activities, including keyword research, link building, guest post outreach, blogging, technical SEO, and content optimization.
• Collaborated with design teams to create visually appealing graphics for websites and social media posts.
• Worked closely with clients in order to understand their needs and develop tailored solutions accordingly.
• Tracked competitors' activities in order to stay ahead of the competition in terms of innovations in the field of digital marketing.
• Led SEO efforts, including keyword research, content strategy, and link-building, to improve organic search rankings.
• Utilized Google Analytics and Google Search Console tools to monitor and report on campaign performance, adjusting strategies as needed to achieve objectives.

As a Senior SEO Executive at Omnie Solutions, I spearheaded SEO projects for diverse clients, including a UK-based software development agency (appnova.com) and a US-based digital marketing agency (aumcore.com), specializing in B2B lead generation. Additionally, I collaborated with a team member on SEO initiatives for a luxury e-commerce brand (americanstandard-us.com) and an e-commerce clothing brand (dockers.com).

• Conducted keyword research and analysis to identify target keywords for SEO campaigns.
• Developed, implemented and tracked performance of on-page and off-page SEO strategies.
• Developed and executed content marketing strategies to increase organic traffic and engagement.
• Implemented on-page SEO strategies, including meta tags, headers, and ALT text optimization.
• Managed off-page SEO tactics, such as link building and guest post outreach, to enhance domain authority.
• Performed technical audits of websites to optimize content, page structure and code for improved search engine visibility.
• Collaborated with content teams to ensure optimized content creation across all web pages.
• Researched competitors' SEO tactics and identified areas of improvement in our own strategy.
• Optimized title tags, meta descriptions, headings, internal linking structures., to maximize keyword rankings.
• Recommended changes to website architecture, content, linking and other factors to improve SEO positions for targeted keywords.
• Created reports on website performance metrics including traffic trends, engagement rates and conversion rates.
• Implemented schema markup on the website to enhance search engine result page (SERP) appearances.
• Monitored website performance using tools like Google Analytics and Search Console, adjusting strategies as needed.
• Collaborated with web developers to ensure website architecture was SEO-friendly.

At Bismilsoft, I served as a Senior SEO Executive and Team Lead, responsible for driving organic growth for their Noida-based IT training institute (bismilsoft.com). My efforts focused on local SEO strategies targeting the Indian education market.

• Conducted keyword research and analysis to identify target keywords for SEO campaigns.
• Served as Team Lead for a team of six, responsible for SEO initiatives.
• Developed, implemented and tracked performance of on-page and off-page SEO strategies.
• Performed technical audits of websites to optimize content, page structure and code for improved search engine visibility.
• Optimized title tags, meta descriptions, headings, internal linking structures., to maximize keyword rankings.
• Recommended changes to website architecture, content, linking and other factors to improve SEO positions for targeted keywords.
• Managed the development of high-quality content that is relevant to the target audience and optimized for search engines.
• Worked with social media teams to create an integrated digital marketing strategy utilizing SEO best practices.
• Contributed to off-page optimization activities such as link building, link reclamation and outreach.
• Implemented schema markup on the website to enhance search engine result page (SERP) appearances.
• Monitored website performance using tools like Google Analytics and Search Console, adjusting strategies as needed.
• Developed and executed content marketing strategies to increase organic traffic and engagement.
• Implemented on-page SEO strategies, including meta tags, headers, and ALT text optimization.
• Conducted competitor analysis to identify gaps and opportunities in the market.

At Croma Campus, I served as an SEO Executive and Team Lead, responsible for driving organic growth for their Noida-based IT training institute (cromacampus.com). My efforts focused on local SEO strategies targeting the Indian education market.

• Developed and implemented SEO strategies to improve website visibility in search engine results.
• Conducted keyword research, analysis, and selection to create effective SEO campaigns.
• Optimized existing content with targeted keywords to increase organic traffic.
• Performed on-page optimizations such as meta tags, page titles, internal linking. to maximize SEO performance.
• Created link building campaigns utilizing techniques such as blog outreach and guest posting.
• Submitted sitemaps to major search engines including Google, Bing, Yahoo!.
• Implemented on-page SEO strategies, including meta tags, headers, and ALT text optimization.
• Created and maintained local SEO strategies to improve visibility in local search results.
• Monitored website performance using tools like Google Analytics and Search Console, adjusting strategies as needed.