Summary
Overview
Work History
Education
Skills
Timeline
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Sumita Singh

Noida

Summary

Versatile Social Media Manager possessing well-coordinated and data-driven methodologies focused on prospecting solid leads, developing strategies, and increasing ROI. Knowledgeable about multiple social platforms and optimizing SEO. Excellent communicator and planner committed to building long-lasting and productive relationships.

Overview

6
6
years of professional experience

Work History

Digital Marketing Manager

Urrbo Global Realty Pvt. Ltd.
06.2023 - 02.2024
  • Planning and execution of SEO, SEM, social media, display advertising and email marketing campaign strategies
  • Creating building and maintaining a social media presence
  • Measuring and reporting on the performance of all campaigns in relation to ROI and KPI
  • Identifying trends, and industry insights to allocate an optimize funds spent
  • Drive content creation and copywriting activities
  • Understand search analytics to advise content creators on various enhancement strategies for performance on Google, Instagram, Facebook Twitter, Pinterest, and company websites
  • Create plans for material inclusion regarding videos and infographics for various digital channels
  • Develop marketing strategies that align with the organization's business goals
  • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
  • Conduct market research and analyze trends to identify new opportunities and improve campaign performance
  • Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
  • Stay up-to-date with emerging digital marketing trends and technologies.

Digital Marketing Head

MAKEMAYA PRIVATE LIMITED
01.2018 - 05.2023
  • Develop marketing strategies that align with the organization's business goals
  • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
  • Measure and report on the performance of digital marketing campaigns, and assess against goal (ROI and KPIs)
  • Conduct market research and analyze trends to identify new opportunities and improve campaign performance
  • Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
  • Stay up-to-date with emerging digital marketing trends and technologies.

Education

Master's degree - Marketing

Indira Gandhi National Open University (IGNOU)
06.2024

B.Tech - Computer Engineering

Govind Ballabh Pant University of Agriculture & Technology
04.2016

Diploma - Electronics Engineering

UBTER
03.2013

Skills

  • Digital Marketing
  • Google AdWords
  • PPC Campaign Management
  • Social Media Marketing
  • Google Analytics
  • Search Engine Optimization

Timeline

Digital Marketing Manager

Urrbo Global Realty Pvt. Ltd.
06.2023 - 02.2024

Digital Marketing Head

MAKEMAYA PRIVATE LIMITED
01.2018 - 05.2023

Master's degree - Marketing

Indira Gandhi National Open University (IGNOU)

B.Tech - Computer Engineering

Govind Ballabh Pant University of Agriculture & Technology

Diploma - Electronics Engineering

UBTER
Sumita Singh