Summary
Overview
Work History
Education
Skills
References
Languages
Skill Sets And Strengths
Area Of Work
Timeline
Generic

Sumithra Arun S

Chennai

Summary

Dynamic Media Manager & Accountant from Prosign Communications, adept in budget management and corporate communication. Excelled in elevating brand presence through innovative marketing strategies and strong client relationships, achieving significant growth. Skilled in media buying and a proven team player, I bring a track record of success and a commitment to excellence. Innovative Media Manager with background in designing, managing, and executing strategic media plans across various platforms. Strength lies in keen understanding of audience needs, utilizing digital tools to increase brand visibility and engagement. Known for creative problem-solving skills and ability to lead cross-functional teams towards achieving business goals. Previous work demonstrates significant impact on enhancing brand image through innovative media strategies.

Overview

13
13
years of professional experience

Work History

Media Manager & Accountant

Prosign Communications
Chennai
05.2012 - Current
  • Managed team personnel, budget and schedule to handle demanding PR requirements.
  • Directed activities of external agencies, establishments or departments.
  • Planned promotional materials such as brochures, flyers.
  • Served as the primary point of contact between clients and agency teams.
  • Researched industry trends to identify new opportunities for growth.
  • Collaborated with other departments to improve overall brand presence.
  • Established and maintained working relationships with clients, government officials and media representatives.
  • Created and optimized promotional publications and related materials.
  • Identified target audience and developed optimized communication plans to engage and interest individuals.
  • Managed department budgets, expenditures and inventory needs.
  • Monitored competitors' activities on social media platforms.

Education

BBA - Business Administration

University of Madras
Chennai

Skills

  • Commitment and dedication
  • Corporate communication and networking
  • Competitor brand awareness and evaluation
  • Identifying prospects and establishing communication
  • Open to learning new things
  • Complete team player
  • Proficient in maintaining rapport with key corporate accounts
  • Experienced in coordinating with clients for the planning and buying of advertisements
  • Provide 360-degree solutions based on campaign requirements
  • Budget management
  • Marketing strategy
  • Advertising campaigns
  • Media purchasing
  • Production scheduling
  • Internal communications
  • Campaign implementation
  • Media buying
  • Press releases

References

Ms. Molly Jaison, Prosign Communications

Languages

  • English
  • Tamil

Skill Sets And Strengths

  • Commitment and Dedication
  • Corporate Communication and Networking
  • Competitor Brand awareness and evaluation
  • Identifying prospects and establishing communication
  • Open to learning new things
  • Complete team player
  • Proficient in maintaining rapport with key corporate accounts by making periodic visits, exploring their campaign specific needs and working new opportunities.
  • Experienced in coordinating with clients for planning and buying of advertisements, and provide 360 degree solutions based on the campaign requirements of the client.

Area Of Work

  • Interaction with clients to get advertisements for Print, Tv, Radio & Digital Websites.
  • Design, Detailing, Delegation and Coordination
  • Co-ordination with internal departments and communication with Clients.

Timeline

Media Manager & Accountant

Prosign Communications
05.2012 - Current

BBA - Business Administration

University of Madras

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Sumithra Arun S