SUMIT KAKKAD
Mumbai
Summary
I specialize in developing and implementing strategic retention initiatives to enhance customer loyalty and maximize lifetime value. Proficient in CRM systems, I effectively leverage customer data to optimize marketing campaigns and deliver personalized experiences.
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
Boutiqaat
Kuwait (Offshore)
01.2023 - Current
- Automated Customer Journeys: Successfully set up and optimized automation flows for critical e-commerce activities, including cart abandonment, install-to-purchase conversions, and cross-sell promotions.
- Campaign Management: Planned and executed multi-channel campaigns across CRM platforms, such as push notifications, native display, WhatsApp, and email, ensuring cohesive messaging, and optimal user engagement.
- Category and Brand Coordination: Collaborated closely with category managers to align brand and promotional campaigns, driving consistent strategies, and maximizing campaign effectiveness.
- Data-Driven Customer Insights: Performed advanced customer segmentation, cohort analysis, RFM modeling, and shopper behavior analysis to inform personalized strategies, and improve targeting.
- Automation Flow Design: Designed and implemented automated workflows tailored to specific customer behaviors, enhancing the efficiency and impact of marketing efforts.
Execcutive - CRM Ops & Planning
TATA CLiQ
Mumbai
10.2022 - Current
- Owned the Email channel, overseeing monthly calendar planning, execution, and performance analysis
- Utilized KPIs like Open Rates (ORs), Click-to-Open Rates (CTORs), and Click-Through Rates (CTRs) to optimize campaign performance
- Executed daily campaigns across Email, WhatsApp, In-App notifications, and SMS, implementing retargeting, remarketing, CLM, and prospecting strategies to boost engagement and conversions
- Conducted performance analysis at the category level for Apparel, Footwear & Accessories across various channels
- Mapped KPIs such as Visits, RPVs, Revenue, Orders, Conversion Rate, and CTRs to identify optimization opportunities
- Analyzed CRM performance for the Westside Brand, implementing innovative strategies across channels
- Developed trigger-based nudges, automated flows, and omni-channel campaigns using RFM modeling for user acquisition of the Non-Westside Shoppers Portfolio
Executive - Retention Marketing
MakeO Toothsi & Skinnsi
Mumbai
09.2021 - 10.2022
- Developed and implemented user flows and automated journeys, including drip campaigns, behavioral campaigns, and personalized user journeys
- Coordinated with relevant teams and stakeholders to execute customer lifecycle management (CLM) and e-commerce campaigns on a day-to-day basis
- Collaborated with growth, content, brand, and other teams to create and execute campaigns, while managing the campaign calendar
- Tracked and reported on engagement and funnel metrics, regularly communicating campaign key performance indicators (KPIs) to various stakeholders
- Proficient in running cross-channel marketing campaigns, effectively utilizing segmentation strategies to target specific customer segments and devising remarketing strategies for improved conversions
- Additionally, adept at monitoring, analyzing, and maximizing customer lifetime value through Conversion Rate Optimization (CRO) techniques
Marketing Launchpad
Kraftshala
Mumbai
07.2021 - 09.2021
- Completed ~400+ hours of training across 8 weeks (10 hours/day); 4 more weeks remaining
- Collaborated with peers from different backgrounds for various projects, workshops and activities including on human skills such as time management, listening etc
- Modules completed: Marketing Basics, Search engine optimization, Facebook Ads; Currently pursuing / Modules lined up: Google Search/ Display/ Youtube Ads, Google Analytics, UAC
Project Trainee
Bhabha Atomic Research Centre
Mumbai
08.2019 - 04.2020
- Worked on Structural Design and And analysis of Heliostat under Reactor Engineering Division under Department of Atomic Energy
Education
Bachelors in Engineering - Mechanical
Konkan Gyanpeeth College of Engineering
Karjat11.2020
Skills
- Retention Rates
- Funnel Analysis
- CRO
- Performance Analysis & Reporting
- Interpersonal & Stakeholder Management
- Tools Exposure
- Omni channel Campaign Executions
- Cohort Analysis
- User Segmentation
- Analytics
- Problem Solving
Websites
Hobbies and Interests
- Sports (Cricket)
- International Affairs and GeoPolitics
- Fitness
- Watching Movies, OTT series & Podcasts
Timeline
Digital Marketing Specialist
Boutiqaat
01.2023 - Current
Execcutive - CRM Ops & Planning
TATA CLiQ
10.2022 - Current
Executive - Retention Marketing
MakeO Toothsi & Skinnsi
09.2021 - 10.2022
Marketing Launchpad
Kraftshala
07.2021 - 09.2021
Project Trainee
Bhabha Atomic Research Centre
08.2019 - 04.2020
Bachelors in Engineering - Mechanical
Konkan Gyanpeeth College of Engineering
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