Summary
Overview
Work History
Education
Skills
Timeline
CustomerServiceRepresentative
Sumit Kumar Behera

Sumit Kumar Behera

Digital Campaign Expert
Bengaluru,KA

Summary

Results-driven digital marketing professional with over 4+ years of experience in managing and executing data-driven campaigns. Proven expertise in leveraging Customer Data Platforms to deliver personalized, multi-channel engagement strategies across major brands. Skilled in loyalty program management, campaign automation, and customer journey orchestration. Adept at collaborating with cross-functional teams, translating insights into actions, and optimizing campaign performance.

Overview

6
6
years of professional experience

Work History

Senior Specialist - Campaign Ops

FirstHive
07.2021 - Current
  • Designed and executed extensive marketing strategies integrating multi-channel platforms, ensuring alignment with business goals
  • Managed and optimized marketing campaigns across Email, SMS, WhatsApp, Mobile Push Notifications, and Social Media, enhancing user engagement
  • Developed personalized marketing journeys to drive user retention and satisfaction
  • Conducted in-depth analysis of target demographics, enabling tailored messaging and precise audience segmentation through advanced rule-based strategies
  • Executed A/B testing to identify high-performing strategies, driving enhanced campaign outcomes
  • Collaborated closely with marketing, sales, and product teams to align campaign strategies with enterprise objectives
  • Delivered comprehensive training programs to upskill staff and cultivate a culture of continuous improvement

SEO Executive

Mailing Data Solutions
06.2020 - 06.2021
  • Executed comprehensive data management processes using Google Analytics, delivering actionable insights
  • Enhanced web content through meticulous keyword research and optimization techniques
  • Partnered with web developers to improve website accessibility, user experience, and overall site performance
  • Devised and implemented effective link-building strategies, significantly increasing domain authority and search rankings
  • Proactively monitored search engine algorithm changes, adjusting SEO strategies to safeguard client traffic and revenue

Social Media Intern

WaterScience
12.2019 - 03.2020
  • Managed regular updates for social media profiles, ensuring consistent engagement and interaction
  • Developed innovative strategies to increase follower engagement and brand awareness
  • Designed eye-catching promotional graphics using Canva, enhancing visual marketing initiatives
  • Conducted thorough market research to identify trending topics and opportunities within the industry

Unit Manager

ICICI Prudential Pvt Ltd
09.2015 - 09.2017
  • Utilized strong communication and interpersonal skills to cultivate and strengthen relationships with clients and team members
  • Specialized in selling life insurance solutions tailored to meet diverse client needs
  • Managed the largest team of Advisors in the company, driving growth and improving overall performance
  • Initiated cold calling strategies to identify and capture new business opportunities

Education

MBA - Marketing

IIPM School Of Management
Rourkela
09-2013

Skills

  • Innovation management
  • Analytical thinking
  • Documentation management
  • Customer relations
  • Quality assessment
  • Team collaboration
  • Coaching and mentoring
  • Vendor relations
  • Knowledge sharing
  • Operational enhancement
  • Problem-solving
  • Relationship building
  • Interpersonal communication
  • Multitasking Abilities
  • Written communication
  • Teamwork
  • Problem-solving abilities
  • Multitasking

Timeline

Senior Specialist - Campaign Ops

FirstHive
07.2021 - Current

SEO Executive

Mailing Data Solutions
06.2020 - 06.2021

Social Media Intern

WaterScience
12.2019 - 03.2020

Unit Manager

ICICI Prudential Pvt Ltd
09.2015 - 09.2017

MBA - Marketing

IIPM School Of Management

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Sumit Kumar BeheraDigital Campaign Expert