SUMUKH KUMAR
Bengaluru,Karnataka
Summary
Senior Manager with 13+ years of experience in Affiliate Marketing, Market Research, Performance & Insights, and Operations. Known for strong leadership, strategic planning, effective communication, and exceptional problem-solving skills. Proven track record in driving business growth exceeding client expectations, and implementing strategic improvements. killed in building high-performing teams, fostering cross-functional collaboration, and delivering data-driven recommendations for process enhancement.
Overview
13
13
years of professional experience
Work History
SENIOR MANAGER - CLIENT SERVICES
CJ – PUBLICIS GROUPE
07.2019 - Current
- Spearheaded significant business growth for 112 advertisers through the Affiliate Marketing channel, driving measurable impact on revenue.
- Successfully built and led client servicing teams across the US market, fostering strong client relationships and ensuring high satisfaction.
- Developed and executed high-impact marketing strategies, delivering outstanding results and strengthening advertiser and publisher partnerships.
- Crafted and implemented strategic initiatives to establish and promote thought leadership within the industry.
- Demonstrated expertise in managing diverse projects, including both client-facing and internal initiatives, ensuring seamless execution and delivery.
- Collaborated closely with cross-functional teams, including Data Science and Product Engineering, to develop tailored client solutions.
- Managed a diverse team consisting of 25+ providing guidance, setting clear goals and objectives, and delegating tasks to optimize workflow. Enhanced team efficiency through strategic capacity and resource planning.
- Developed and implemented strategies to improve operational efficiency and increase productivity.
- Compiled detailed reports on project progress for senior leadership, ensuring transparency and informed decision-making.
- Monitored competitor activities to anticipate industry changes and developed strategic response measures to maintain a competitive edge.
Revenue Management Specialist
DIAGEO BUSINESS SERVICES INDIA
07.2018 - 07.2019
- Enhanced Diageo's performance through the reporting and analysis of Net Revenue Management-related spend/income as well as other key performance indicators (KPIs).
- Provided actionable insights and recommendations to the strategy team based on analysis of sales data, promotion, price, pack size, and competitors in beverages and alcohol.
- Conducting in-depth brand shifting analysis aids in comprehending cannibalization within the category.
- Identified opportunities for upsells and cross-sells to increase revenue streams.
- Analyzed historical data, market trends, competitor rates, and customer segmentation to optimize pricing decisions.
- Researched competitive markets and identified opportunities for increasing market share within target segments.
- Developed and implemented pricing strategies to maximize revenue growth.
SENIOR FINANCIAL BUSINESS ANALYST
COTIVITI INDIA PVT LTD
11.2017 - 05.2018
- Performed data extraction, cleaning, and integration tasks to generate reports for insurance data from multiple sources.
- Analyzed and reported financial data on a weekly and monthly basis, resulting in improved financial performance.
- Collaborated cross-functionally with finance teams in other departments to ensure accuracy of reporting activities and compliance with relevant regulations.
- Provided recommendations for cost savings opportunities, process improvements, and new business initiatives.
SENIOR ANALYST
TIME INC. INDIA
03.2015 - 10.2017
- Responsible for conducting regular reporting and analysis on a weekly, monthly, and quarterly basis.
- Provided guidance to the marketing team on promoting, targeting, and cross-selling Time Inc.
- Delivered magazines to subscribers based on analysis of their demographic and psychographic profiles.
- Performed data analysis to identify trends in sales, pricing, retailers', place of service, competitor, renewal, and payment data for 22 Time Inc. Magazines, by secondary research, through Nielsen databases.
- Enhanced company profitability by analyzing previous and current marketing campaigns, coordinating successful marketing strategies.
BUSINESS ANALYST
TATA CONSULTANCY SERVICES, NIELSEN
08.2011 - 03.2015
- Maintaining and delivering daily, weekly, monthly, and quarterly business performance trackers to analyze sales data for retailers in the US and major KPIs.
- Delivering effective guidance to clients through actionable insights and recommendations.
- Prepared ad hoc and issue-based analysis reports for presentation and further analysis to business partners.
- Conducted in-depth category overviews analyzing retail trends, competitors, brand shifting, pricing, promotion strategy, and demographics/psychographic analysis.
- Researched consumer behaviors by analyzing purchasing patterns through online activities tracking tools.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
Education
BBM, Marketing -
Dayananda Sagar Junior Business School (Bangalore University)
Skills
- Affiliate Marketing
- Project & Team Management
- Strategic Planning
- Client/Stakeholder Management
- Market Research & Data Analysis
- Performance Management
- Performance Insights & Reporting
- Talent Development
- Nielsen Tools & Framework
- Operations Management
- Cross-functional Collaboration
- Process Engineering
Active documents
- Aadhar Card
- US Visa valid till 2027
- Education Certificates & Degrees
- Experience and Relieving Letters
Timeline
SENIOR MANAGER - CLIENT SERVICES
CJ – PUBLICIS GROUPE
07.2019 - Current
Revenue Management Specialist
DIAGEO BUSINESS SERVICES INDIA
07.2018 - 07.2019
SENIOR FINANCIAL BUSINESS ANALYST
COTIVITI INDIA PVT LTD
11.2017 - 05.2018
SENIOR ANALYST
TIME INC. INDIA
03.2015 - 10.2017
BUSINESS ANALYST
TATA CONSULTANCY SERVICES, NIELSEN
08.2011 - 03.2015
BBM, Marketing -
Dayananda Sagar Junior Business School (Bangalore University)
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