Singing
Sunaina Shashi
Social Media Manager
Bangalore
Summary
With a diverse background in marketing and strong skills in content creation, brand coordination, and effective communication, I offer valuable assets to any organization. A proven track record of delivering high-quality work, meeting deadlines, and fostering collaborative relationships instills confidence in the ability to contribute to the success of a dynamic and forward-thinking team. Excited to bring a passion for marketing and dedication to achieving results to a new opportunity that allows the utilization of skills and drive impactful outcomes.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
Work History
Marketing Manager - Freelance
Young Scholars Education Trust
Mysore
12.2023 - Current
- Led strategic marketing initiatives to enhance brand awareness and drive student enrollment
- Developed and executed integrated marketing campaigns, leveraging digital and traditional channels
- Used AI-powered analytics to optimize ad campaigns, improving conversion rates by 25%.
- Conducted market research, analyzed competition, and identified target audience preferences
- Collaborated with cross-functional teams, managed budgets, and measured campaign effectiveness for continuous improvement
Social Media Manager - Freelance
BK Farms & Properties - EVARA
Bangalore
01.2020 - Current
- Led marketing efforts for BK Farms, overseeing brand positioning, customer acquisition, and revenue growth
- Developed and executed innovative marketing strategies, leveraging digital and traditional channels
- Conducted market research, identified target segments, and crafted compelling campaigns to drive engagement and sales
- Collaborated with cross-functional teams, managed budgets, and tracked performance metrics to optimize marketing initiatives
Social Media Manager
Immigration Advisers New Zealand Ltd
Auckland
11.2022 - 11.2023
- Managed over 10 social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
Event Coordinator (Part Time)
Parvathi Convention Hall
01.2020 - 12.2022
- Coordinated schedules and timelines for events.
- Established positive relationships with clients, ensuring their needs were met throughout the event planning process.
- Managed event logistics and operations.
- Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.
- Coordinated with vendors to deliver exceptional catering and audiovisual services during events.
- Brainstormed and implemented creative event concepts and themes.
Marketing Intern
Youngsoft Technologies
Hyderabad
01.2022 - 05.2022
- Company Overview: Previously known as Ritwik Technologies, Youngsoft is an IT company in the USA
- Previously known as Ritwik Technologies, Youngsoft is an IT company in the USA
- Managed approximately 30 incoming calls, emails and faxes per day from customers.
- Conducted market research to identify target audiences and optimize marketing efforts.
- Created database of marketing assets, streamlining process of material selection for campaigns.
PR Intern
Value 360 Communications
Bangalore
07.2019 - 11.2019
- Developed engaging and informative content for travel, leisure, and gaming websites, including Yaatri.com.
- Coordinated communication between brands and journalists, ensuring effective collaboration and timely delivery of content
- Received recognition for creative thinking, meeting deadlines, and exceptional communication skills
- Assisted in developing media strategies and campaigns for client needs.
Production Intern
Doordarshan
New Delhi
12.2018 - 01.2019
- I was given the responsibility of managing on-stage work and post-production work for a quiz (Meri Ganga) and live news
- I was also involved in the editing process and talent management.
- I got to understand the intricacies of creating a show.
- I was appreciated for my quick response to a crisis and my problem-solving abilities
Education
MBA - MBA
Pes University
Bangalore 06.2022 - 06.2022
Bachelor of Arts - Media And Communications
Manipal University
Manipal 05.2017 - 04.2020
Skills
Customer acquisition
Public and media relations
Customer relationship management (CRM)
Marketing campaign development
Artificial Intelligence in Marketing
Data analytics
Marketing campaigns
Business development
Brand promotion
Advertising management
Brand development
Project management
Interests
Travelling
Wildlife Photography
Timeline
Marketing Manager - Freelance
Young Scholars Education Trust
12.2023 - Current
Social Media Manager
Immigration Advisers New Zealand Ltd
11.2022 - 11.2023
MBA - MBA
Pes University
06.2022 - 06.2022
Marketing Intern
Youngsoft Technologies
01.2022 - 05.2022
Social Media Manager - Freelance
BK Farms & Properties - EVARA
01.2020 - Current
Event Coordinator (Part Time)
Parvathi Convention Hall
01.2020 - 12.2022
PR Intern
Value 360 Communications
07.2019 - 11.2019
Production Intern
Doordarshan
12.2018 - 01.2019
Bachelor of Arts - Media And Communications
Manipal University
05.2017 - 04.2020