Singing
Sunaina Shashi
Social Media Manager
Bangalore
Summary
With a diverse background in marketing and strong skills in content creation, brand coordination, and effective communication, I offer valuable assets to any organization. A proven track record of delivering high-quality work, meeting deadlines, and fostering collaborative relationships instills confidence in the ability to contribute to the success of a dynamic and forward-thinking team. Excited to bring a passion for marketing and dedication to achieving results to a new opportunity that allows the utilization of skills and drive impactful outcomes.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
Work History
Marketing Manager - Freelance
Young Scholars Education Trust
Mysore
12.2023 - Current
- Led strategic marketing initiatives to enhance brand awareness and drive student enrollment
- Developed and executed integrated marketing campaigns, leveraging digital and traditional channels
- Used AI-powered analytics to optimize ad campaigns, improving conversion rates by 25%.
- Conducted market research, analyzed competition, and identified target audience preferences
- Collaborated with cross-functional teams, managed budgets, and measured campaign effectiveness for continuous improvement
Social Media Manager - Freelance
BK Farms & Properties - EVARA
Bangalore
01.2020 - Current
- Led marketing efforts for BK Farms, overseeing brand positioning, customer acquisition, and revenue growth
- Developed and executed innovative marketing strategies, leveraging digital and traditional channels
- Conducted market research, identified target segments, and crafted compelling campaigns to drive engagement and sales
- Collaborated with cross-functional teams, managed budgets, and tracked performance metrics to optimize marketing initiatives
Social Media Manager
Immigration Advisers New Zealand Ltd
Auckland
11.2022 - 11.2023
- Managed over 10 social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
Event Coordinator (Part Time)
Parvathi Convention Hall
01.2020 - 12.2022
- Coordinated schedules and timelines for events.
- Established positive relationships with clients, ensuring their needs were met throughout the event planning process.
- Managed event logistics and operations.
- Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.
- Coordinated with vendors to deliver exceptional catering and audiovisual services during events.
- Brainstormed and implemented creative event concepts and themes.
Marketing Intern
Youngsoft Technologies
Hyderabad
01.2022 - 05.2022
- Company Overview: Previously known as Ritwik Technologies, Youngsoft is an IT company in the USA
- Previously known as Ritwik Technologies, Youngsoft is an IT company in the USA
- Managed approximately 30 incoming calls, emails and faxes per day from customers.
- Conducted market research to identify target audiences and optimize marketing efforts.
- Created database of marketing assets, streamlining process of material selection for campaigns.
PR Intern
Value 360 Communications
Bangalore
07.2019 - 11.2019
- Developed engaging and informative content for travel, leisure, and gaming websites, including Yaatri.com.
- Coordinated communication between brands and journalists, ensuring effective collaboration and timely delivery of content
- Received recognition for creative thinking, meeting deadlines, and exceptional communication skills
- Assisted in developing media strategies and campaigns for client needs.
Production Intern
Doordarshan
New Delhi
12.2018 - 01.2019
- I was given the responsibility of managing on-stage work and post-production work for a quiz (Meri Ganga) and live news
- I was also involved in the editing process and talent management.
- I got to understand the intricacies of creating a show.
- I was appreciated for my quick response to a crisis and my problem-solving abilities
Education
MBA - MBA
Pes University
Bangalore 06.2022 - 06.2022
Bachelor of Arts - Media And Communications
Manipal University
Manipal 05.2017 - 04.2020
Skills
Customer acquisition
Interests
Travelling
Wildlife Photography
Timeline
Marketing Manager - Freelance
Young Scholars Education Trust
12.2023 - Current
Social Media Manager
Immigration Advisers New Zealand Ltd
11.2022 - 11.2023
MBA - MBA
Pes University
06.2022 - 06.2022
Marketing Intern
Youngsoft Technologies
01.2022 - 05.2022
Social Media Manager - Freelance
BK Farms & Properties - EVARA
01.2020 - Current
Event Coordinator (Part Time)
Parvathi Convention Hall
01.2020 - 12.2022
PR Intern
Value 360 Communications
07.2019 - 11.2019
Production Intern
Doordarshan
12.2018 - 01.2019
Bachelor of Arts - Media And Communications
Manipal University
05.2017 - 04.2020
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