Sunayana Mehlawat
Summary
Sunayana Mehlawat works as a branding and marketing associate for Nirantar Sewa and consults with SEWA, an organization situated in Ahmedabad. Her areas of competence include creating logos, optimizing websites, improving customer experiences, managing social media, curating content, and creating product catalogs and other printable. Sunayana overcomes obstacles in sales and marketing by working with district teams. She has prior experience managing exhibitions, interacting with customers face-to-face, managing sales in physical stores, and enhancing store appearance. Sunayana brings a combination of academic knowledge and practical skills to her work. She holds a degree from the University of Delhi and completed Post Graduate Programme in Management Practice & Leadership from The Vedica Scholars Programme for Women.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Branding and Marketing Associate
SewaNirantar SEWA
Ahmedabad
03.2023 - Current
- Designed a logo with existing elements of the enterprise for brand identity
- Researched, did a complete analysis and created a website for the enterprise
- Communicated effectively with sponsors, team members, and media representatives while at events.
- Tracked analytics from each campaign using Google Analytics and other tracking systems.
- Maintained a consistent brand voice across all digital platforms.
- Monitored conversations on social media channels to respond quickly to customer inquiries or complaints.
- Conducted market research to identify target audiences and their preferences.
- Supported other departments in developing organic marketing campaigns through social media initiatives.
- Ran paid advertisement campaigns using Google Ads Manager, Facebook Ads Manager.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Prepared monthly calendar to manage online content across multiple platforms.
- Developed and implemented strategic social media marketing plans.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Developed content for blog posts, landing pages and social media platforms to further marketing endeavors.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Designed promotional materials such as brochures, flyers, posters, to create maximum impact.
- Developed survey questionnaires, analyzed data and interpreted results.
- Designed packaging for bakery products and agro products
- Curated a swatch book for different embroidery style capacity of women artisans which was further used while approaching B2B clients for institutional orders
- Conducted market research to identify trends, competitive insights, and opportunities for business growth.
- Developed and implemented B2B marketing strategies to optimize customer acquisition and retention.
- Generated reports summarizing key performance indicators related to B2B operations.
- Executed merchandising and floor moves based on seasonal changes, business needs and trends.
- Taught sales staff to properly coordinate clothing racks and counter displays to maximize promotional effectiveness.
- Developed creative visual merchandising campaigns to focus on selling older inventory.
- Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy.
- Constructed and installed signs and sale banners for special events and clearances.
- Monitored and reordered inventory items to fulfill displays and executed design changes to align with available inventory.
- Identified areas of improvement within existing processes by analyzing feedback from stakeholders.
- Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals.
Education
Bachelor of Arts - Humanities
Delhi College of Arts And Commerce, DU
01-2020
MBA - Marketing, Liberal Arts, Communications
The Vedica Scholars Programme For Women
Skills
- Management Support
- Client Engagement
- Service assistance
- Relationship Building
- Production Support
- Performance Improvement
- Product Merchandising
- Complex Problem-Solving
- Strategy Development
- Customer interaction
- Research abilities
- Time Management
- Adobe Creative Suite
- Presentation Design
- Packaging Design
- Fashion trends
- Sampling
- Analytical Skills
- Collaboration skills
- Corporate design
- Photography
- Logo creation
- Social Media Strategy
- Competitive Analysis
- Campaign Planning
- Strategic Thinking
- Social Media Campaigns
- Brand positioning
- Digital Marketing
- Brand Management
- Problem-solving abilities
- Content Curation
- Vendor Management
- Event Planning
- Social Media Management
Certification
- Advanced excel certificate
- Social media marketing
- Microsoft Office
- Foundations of Digital Marketing and E-Commerce
Affiliations
- Internships as graphic designer and social media marketing
- College representative at Delhi University Photographers Club
- Head of college photography club
- Debates during schooling and played different school level sports competitions
Timeline
Branding and Marketing Associate
SewaNirantar SEWA
03.2023 - Current
Bachelor of Arts - Humanities
Delhi College of Arts And Commerce, DU
MBA - Marketing, Liberal Arts, Communications
The Vedica Scholars Programme For Women
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