SUNDAR SINGARAVELU

Core responsibilities including setting and executing the organization's strategy, allocating capital, and building /overseeing the executive team.

• Negotiated favorable contracts with suppliers and vendors, ensuring cost-effective procurement processes.
• Enhanced sales performance through strategic planning initiatives, targeted training programs, and effective incentive structures for sales teams.
• Implemented strong financial controls, ensuring accurate reporting and solid decision-making capabilities.
• Established foundational processes for business operations.
• Negotiated with suppliers and delivery workers and ordered materials according to forecasted customer demand.
• Maintained P&L and shouldered corporate fiscal responsibility.
• Established and maintained strong relationships with customers, vendors and strategic partners.

To plan, organize, direct, control and manage the SBU with complete responsibility over sales, operations and support functions, accountable for revenue, cost, and profitability.

Assessing the business opportunities and fixing sales targets, Meeting OEMs and creating business opportunities, generating proposals and finalising orders and execution. Profit /Loss management for the SBU.

Assessing and Fixing sales targets for the South India Region.

Budgeting and controlling.

Generating enquiries and making proposals.

Order winning and Execution.

Marketing activities across India for one product line.

Team Management for Sales and Operations

Responsible for Sales and Collections for the Region.

Team Management.

Budgeting

Responsible for Direct Sales and Collections for Crane ranges.

Responsible for Dealer Sales and Collections for material handling ranges.