Sundaresan K
Retail Operation - DGM
Chennai
Summary
A keen strategist, planner and implementer with expertise in devising strategies aimed at enhancing overall organizational growth, sustained profitability of operations and improved business performance. Proven record of analyzing process & workflows, assessing their efficiency, relating to the business plans & goals and suggesting simplification solutions. Possess interpersonal, communication and organizational skills with demonstrated abilities in team management and customer relationship management.
Overview
26
26
years of professional experience
2005
2005
years of post-secondary education
2
2
Languages
Work History
Retail Operations & Business Development - DGM
Minister White Clothing
09.2016 - Current
- Company Overview: Minister White Clothing is a part of OttO Clothing Pvt Ltd based in Chennai, Started in the Year 2015. Manufacturing and Marketing White Dhoti and Shirts. OttO Clothing Pvt Ltd is a parent company established in the year 1996 and servicing more than 4000 Customers in TN & KL market.
- Build up a Strong Sales Team.
- Implementing Systems in place.
- Brand Marketing Activity.
- Meet the sales target set within the given deadline with restricted territory, and accounts.
- Introduce SIS module for Top Dealers.
- Continuously motivate the sales team, and inspire them to stay focused on company’s target.
- Maintain the 100% racking capacity in the POS to achieve targeted sales.
- Streamlining the Collections from the Dealers.
- Improve Dispatches in the warehouse to 100% supply against Order.
- Identified additional potential sales team members in the territory and bifurcated the market by top and bottom separately, to increase the dealer visit frequencies.
- Increased the no of POS from 750 to 1200 outlets.
- Opened 2 Twin Store in buy and Sell mode in TN market.
- Identifying strategical Retail locations.
- increased the store counts from scratch to 45 EBO's in southern states.
- Handling NSO team for store opening.
- Vendor management for store setup.
- Stock Audit in all the store.
- Developing a strong back end team to monitor sales analysis and give feedback to the sales team.
- Implementation of Branding and Visuals in major retail Doors and out Door marketing like wall painting, hoardings in all the 5 states of south Region.
- Increased the Supply against order to 90% with proper production planning and review with the production team.
- Worked well in a team setting, providing support and guidance.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Organized and detail-oriented with a strong work ethic.
Manager Sales - TN & KA (Arrow & IZOD)
Arvind Lifestyle Brands Limited
01.2014 - 09.2016
- Company Overview: Arvind Lifestyle Brands Ltd., a subsidiary of Arvind Ltd., a member of the Ahmedabad-based Lalbhai Group, signed up with the 150-year old Arrow Company, a division of Cluett Peabody & Co. Inc., U.S., for licensed manufacture of Arrow shirts in India.
- Meet the sales target set within the given deadline with restricted territory, and accounts.
- Appointing Agency in each state.
- Opening stores on buy and sell mode.
- Continuously motivate the sales team, and inspire them to stay focused on company’s target.
- Maintain the 100% racking capacity in the POS to achieve targeted sales.
- Arvind Lifestyle Brands Ltd., a subsidiary of Arvind Ltd., a member of the Ahmedabad-based Lalbhai Group, signed up with the 150-year old Arrow Company, a division of Cluett Peabody & Co. Inc., U.S., for licensed manufacture of Arrow shirts in India.
- Appointed Franchisee for Retail stores.
- Two stores in operation. Two stores work in progress.
- Increased the no of POS from 17 to 70 outlets.
- Appointed Agent for Karnataka and TN Markets.
- 10 – SIS Counters with highest of 24ft Wall space acquired in a single retail store.
- Achieved the Monthly Sales Targets.
- Cracked Major MBO’s in both the states.
Head Sales and Operations
Geneve Clothing PVT LTD
10.2012 - 12.2013
- Company Overview: Enryca Brand is modern Swiss Classic Men’s wear brand offers Quality, Design and Value while capturing Essence of an active spirited life style. This brand is acquired by GCPL in SEP’12.
- Meet the sales target set within the given deadline with restricted territory, and accounts.
- Develop and execute an Operational Plan that aligns with the Strategic Plan, sales strategy and targets.
- Establish performance goal for each employee, and monitor if the employee is able to meet up the expectations or not.
- Continuously motivate the sales team, and inspire them to stay focused on company’s goals.
- Ensure that sales operations are conducted within the constraints of the departmental budget.
- Managed a team of 4 Senior Managers, 2 Supervisor and 60 Sales staffs.
- Maintain the 100% racking capacity in the POS to achieve targeted sales.
- Enryca Brand is modern Swiss Classic Men’s wear brand offers Quality, Design and Value while capturing Essence of an active spirited life style. This brand is acquired by GCPL in SEP’12.
- Increased the no of POS from 32 to 81 outlets and reduced the MG payout.
- Operational Plan of SS’13, AW’13 and FY 14 – 15 is also approved by Management.
- Converted 3 POS as Twin Store by keeping ENRYCA as second Brand.
- Executed an Operation plan for easy operation of Warehousing.
- Achieved the Monthly Sales Targets.
- Maintained the Racking Capacity as per the Seasonal Plan.
Head Business Operations
Daisy Fashions Private Limited
10.2009 - 09.2012
- Company Overview: LeeMaS is a retail venture of Martin groups of Companies. This business was established and managed by me. This store is about 28455 sqft; Located in High street of Coimbatore was conceptualized and architected by me.
- Managing a team of 6 senior managers, 6 supervisor and 80 sales staffs.
- Directing the purchase team for the right merchandise.
- Guiding the Warehouse & EDP team for the proper inward of materials.
- Fixing the target for the year and communicating to the Managers on monthly and weekly basis.
- Analyzing the sales report with the team on weekly basis and plan for the refilling of the stocks.
- Executing the 360 degree feedback of the team members from various departments and the team working below him/her.
- Discussing the suggested improvements with the team member, understanding their limitations in ordering (if any), and providing my help to better their performance.
- Carrying out negotiations with vendors for better margins and payment terms.
- Conducting the audit of all finances and expenses on a continual basis.
- LeeMaS is a retail venture of Martin groups of Companies. This business was established and managed by me. This store is about 28455 sqft; Located in High street of Coimbatore was conceptualized and architected by me.
- Completed the Store interiors in 3.5 months. (28500sqft)
- Recruited 123 staffs in 45 days including managers.
- Sourcing of materials is completed in 90 days with 250 Supply Vendors.
- Sales target achieved in FY 10 – 11.
Territory Sales Manager – TN & KL
Levi Strauss & Co
08.2007 - 09.2009
- Company Overview: LS&CO or simply Levi’s is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853.
- Handle trade and retail business of Levi Strauss Signature in TN & Kerala.
- Manage 4 distributors, 2 TSE and 6 DSE’S.
- Identified Strategic location for retail stores.
- Maintained the distributor’s accounts.
- Allocating target to the DSE by beat wise on a weekly basis.
- Increase the space and additional counter of MBO’S.
- LS&CO or simply Levi’s is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853.
- First store opened in the high commercial street of Chennai (T Nagar) in a stipulated time frame of 3 months.
- Appointed a distributor in Kerala, Madurai and Coimbatore within the time frame fixed to me.
- 370% Growth in the MBO dealer base from 34 to 126 dealers.
- Successfully opened stores in Chennai–6, Cochin–2, Coimbatore–1, Trivandrum–1.
- Introduced new investor from Different industries as a Master Franchisee to invest the store.
ASM - TN
Indus League
04.2007 - 08.2007
Partner
Q Mark Associates
10.2006 - 03.2007
Territory Sales Executive for Tamil Nadu & Kerala
Reebok
09.2003 - 09.2006
Team Lead – Sales
Airtel
06.2002 - 09.2003
Executive Sales and Marketing
CP Foods
05.1999 - 05.2002
Education
MBA - Marketing Management
Annamalai University Distance Education
Tamil Nadu 01.2011 - 01.2013
BBA -
Annamalai University Distance Education
Tamil Nadu 01.2006 - 01.2009
Diploma in Electronics and communication engineering -
Sakthi Institute of Technology
Tamil Nadu 01.1996 - 01.1999
High School X Standard -
Boiler Plant Boys Higher Secondary School
Tamil Nadu04-1996
Skills
Retail
Trade
Setting up a Family store grounds up
Key Accounts Management in Large Format stores
Strategic Location Identification for Small - Large Format store
Market Mapping of the state
Retail Team Building
Identifying Premium Shop in Shop Counters
End of season sale planning
Bifurcating area of the channel partners based on business turnover
Product sourcing (Garments & Footwear)
Close watch of the Competitors’ market share
ROI – Company – Channel Partners
Identifying right Business Partners
Focus – Corporate Orders
Customer relationship
Personal Information
Date of Birth: 06/28/79
Early Career Experience
- Indus League, ASM - TN, 04/01/07, 08/31/07
- Q Mark Associates, Partner, 10/01/06, 03/31/07
- Reebok, Territory Sales Executive for Tamil Nadu & Kerala, 09/01/03, 09/30/06
- Airtel, Team Lead – Sales, 06/01/02, 09/30/03
- CP Foods, Executive Sales and Marketing, 05/01/99, 05/31/02
Timeline
Retail Operations & Business Development - DGM
Minister White Clothing
09.2016 - Current
Manager Sales - TN & KA (Arrow & IZOD)
Arvind Lifestyle Brands Limited
01.2014 - 09.2016
Head Sales and Operations
Geneve Clothing PVT LTD
10.2012 - 12.2013
MBA - Marketing Management
Annamalai University Distance Education
01.2011 - 01.2013
Head Business Operations
Daisy Fashions Private Limited
10.2009 - 09.2012
Territory Sales Manager – TN & KL
Levi Strauss & Co
08.2007 - 09.2009
ASM - TN
Indus League
04.2007 - 08.2007
Partner
Q Mark Associates
10.2006 - 03.2007
BBA -
Annamalai University Distance Education
01.2006 - 01.2009
Territory Sales Executive for Tamil Nadu & Kerala
Reebok
09.2003 - 09.2006
Team Lead – Sales
Airtel
06.2002 - 09.2003
Executive Sales and Marketing
CP Foods
05.1999 - 05.2002
Diploma in Electronics and communication engineering -
Sakthi Institute of Technology
01.1996 - 01.1999
High School X Standard -
Boiler Plant Boys Higher Secondary School