Sundeep Dasoju

• As a Senior Strategist, my goal is to manage end to end strategy of accounts in my portfolio in delivering Programmatic advertising services aligned with client goals, also upsell and cross-sell innovation to delight the client and drive the growth in revenue
• Instrumental in designing long term and short term strategy, aligned with client's objectives
• Cherry-picking right resources and making sure the campaigns are set up as per the designed strategy
• Perform quality assurance/quality control checks on campaigns to ensure all placements and ads are inline with the media plan
• Rigorous campaign monitoring/managing on our DSP to make sure they are on course with the KPIs
• Work closely with fellow Ad Ops to gain account insights and communicate status of campaigns, technical issues, launch delays, delivery issues etc to the client to set right expectations
• Striking the right balance between delivering client goals and value adding by making margins for the Organization
• Assist teams in creating process work-flow, account playbooks, product improvement recommendations. Training the team on best practices
• Addressing day-to-day issues and questions from external and internal personnel
• Data backed decisions to enhance customer experience
• Supporting product teams in validating the new features to be added considering the business and customer requirement
• As a result, the revenue of the accounts in my portfolio has increased by 62%, margins by 40% and supported in increasing the client base by 4%. My trainings on best practices has supported in improved CHI scores and customer experience

Tools: MOJO (DSP), Jira, Confluence, Totango, Coda

• As a Freelance consultant, I was involved in end to end operations for this startup
• Nurturing the leads across channels to create potential client prospects and pitch Digital Marketing solutions
• Identifying the client objectives and creating customized media plans. Safe Onboarding of clients
• Allocating the projects to the right resources. Recruiting candidates as per the requirement
• Heading the Digital Marketing projects across channels for all the clients to make sure the campaigns are set and performing as per KPIs. Delivering services with quality
• Training the team in best practices and optimization techniques
• Collaborated with Strategic partners as required to deliver the client objectives and value
• Managed clients on multiple DSPs, EMail Marketing, Social Media across multiple industries
• As a result, in 3 quarters, created revenue impact of 100%, grew the client base to 70%. Built a team of 12 members, enabled programs

Tools: DV360, Google Ads, Google Analytics, Facebook, Adroll, Criteo, Choozle, Taboola, MailChimp, Zendesk

• Roles and responsibilities were to manage a team of AdOps and Support to deliver Digital marketing services efficiently and effectively
• Managed day-to-day operations of AdOps and Customer Support team (35 people) in charge of looking after a $40m/year business unit
• Maintained team performance metrics, such as KPIs, Utilization, QA, CSAT, FRTs(first reply time, full resolution time); to ensure SLAs are intact
• Developed new processes & implemented new tools to increase productivity, quality and performance across customer service team
• Developed & implemented initiatives to grow AdRoll's self-service customer segment such as:

- A proactive campaign optimization program to drive average spend per customer and customer retention

- Inbound lead identification and customer onboarding process that enabled customer service team to activate $500k in revenue per quarter

• Instrumental in building a new team in Poland, assisted in hiring, training and rolling out operations
• Developed & managed training programs to ensure the delivery of outstanding and timely customer support (new hire training, soft skills, Rapport building, product knowledge refreshers, cross selling via email and on live chat)
• Acted as a bridge between Client, Management and AdOps teams
• Introduced weekly PKT (Process Knowledge Tests). This became a tool for other teams in AdRoll to stay on top of product releases and learn best practices
• Collaborated with product teams to facilitate new product rollouts
• Number based feedback to motivate and manage the team to drive better performance
• Always aimed to keep all the team members on the same page and move along without incident.
• As a result, CSAT subsequently rose from 81% to 90% on chat and email; QA from 50% to 72%, team size grew from 3 to 40 and the revenue increased by $150k. Importantly, the client has agreed for another 5 years mandate which was a great win for all of us

Tools: AdRoll, Google Ads, SendRoll

• Providing technical solutions on Website building and Email promotions were the roles and responsibilities
• Technical support for products, such as Lycos search engine, Tripod/Angelfire (Website Building Sites), Lycos mail, Domains hosting, Gamesville
• Also supported in Campaign creations, Optimizations, Reporting (Search Term reports, Keyword ranking, Ad rank) on AdWords platform
• Set up calls with clients to understand their SEM efforts and campaign success
• Has a fair bit of exposure on SMM platforms(FB, Twitter). Email Promotions for the existing customers on GamesVille
• As a result, I got a good exposure towards Digital Marketing, I have contributed my part in growth of team, operations and revenue

Tools: Zendesk, Parature, Gaming Administration Tools