Drawing on fifteen years of experience with top national news outlets, I bring a proven track record of delivering compelling narratives and insightful analysis for a broad audience, demonstrating strong capabilities as a storyteller, communicator, and writer, and in-depth researcher across both print and digital publications. The expansion of the Indian economy and the surge in consumerism, led by digital media and the app economy, have fundamentally reshaped how consumers purchase goods. As a close observer and narrator of this change my in-depth coverage and analysis have provided readers with a comprehensive understanding of this evolution. Moreover, I am a collaborative team player, consistently working with reporters across different cities and bureaus to bring their ideas to publication. Aside from working under tight deadlines, I maintain accuracy and uphold rigorous journalistic standards. My core strengths include proficient storytelling and narration, coupled with a strong commitment to deadlines, accuracy, and upholding editorial standards.