Suneetha M

• Developed and managed strategic campaigns and ad groups in Google AdWords and Bing, focusing on detailed campaign structures to ensure maximum relevance and efficiency.
• Created compelling ad copies that enhanced click-through and conversion rates, aligning with brand messaging and business objectives.
• Executed bid management strategies to optimize budget allocation and improve campaign performance, resulting in a higher ROI.
• Launched content-driven campaigns to boost engagement and attract qualified traffic to landing pages.
• Leveraged analytics tools to analyze campaign data and produce comprehensive weekly and monthly reports.
• Handled all aspects of Pay-Per-Click advertising, making informed decisions within allocated weekly budgets.
• Prepared and presented performance reports to management, highlighting key metrics and actionable insights.
• Contributed to increasing conversion rates across PPC projects through A/B testing and optimization efforts.
• Possess foundational knowledge of Salesforce and Power BI.
• Collaborated cross-functionally to ensure optimal use of analytical tools and recommended improvements for enhanced campaign effectiveness.
• Developed and executed efficient PPC strategies, adapting to industry trends and platform updates to stay competitive.
• Conducted regular tests to ensure keyword optimization, improving campaign performance and visibility.
• Prepared and organized SEM campaign performance reports, providing insights into key metrics and strategic recommendations.
• Experienced with brands in Canada, the US, the UK, and India.

Detail-oriented and results-driven PPC Specialist with 5.5 years of experience in creating, optimizing, and managing high-performing Pay-Per-Click campaigns. Possesses strong analytical, technical, and problem-solving skills, driving improved ROI and conversion rates. Proven track record of campaign creation, optimization, and analysis across various platforms. Adept at crafting compelling ad copy and leveraging data insights to generate leads and enhance overall campaign performance.