Dynamic sales and marketing expert with 12+ years of experience in leading innovative newfangled routes for significant engagement and creating a lasting impact. Being an engineer, actor, and a sales enthusiast helps me lead promising connections that expand business opportunities, and scale brand equity.
Networking with HNIs across Delhi NCR
Sales presentation and managing closures
Supervising sales pitch and creatives
Sales campaign planning & media buying
Creating organic channels for leads
Designing lead generation mediums
Aligning project orientation with RMs
Counselling clients for customised deals
Consulting clients end to end for all sorts of queries and strategic planning of their assets.
Crafting strategies, managing budgets, and setting goals for marketing teams.
Ensuring brand consistency, positioning, messaging, analyzing consumer behavior, research and identify market expansion opportunities.
Leading integrated marketing campaigns and micro targeting distributed audiences via designing specific branding routes.
Bringing innovative ideas for engaging events for channel partners and clients.
Managing performance marketing, social media, media buying, PR management and overall corporate branding.
Overall management of SEO, SEM, SMO, GDN, Web analytics, Content strategy and micro execution in building organic traffic and engagement.
* Organizing Master Brand-campaigns, aligning budget and teams with Big-picture marketing road map
* Advising on overall content planning for overall Omaxe projects, ads and PR articles and content published PAN India.
* Advising Delhi team on campaign videos, strategy and Understanding digital outreach
* Managing PR calendar and coordinating with agencies on article content, newsletters and trending-stories.
* Monitoring social media brand intellect - managing crisis
* Tracking PR distribution and performance reports
*Aligning leadership participation in events, awards, interviews, and other activities
* Writing video script, advertising scripts for Radio ads, YouTube videos, Influencer videos, Project Ad videos and also worked on scripts for leaders to face interviews during award events, media discussions based on latest market dynamics and government policies.
* Networked with journalists, influencers and media partners
* Reporting to CTO and Marketing Head for approvals
Senior Manager Marketing (April 2020 to July 2022)
* Ideating brand strategy for Healthcare, Education, IT, SAAS and Retail clients
* Understanding client's requirements and brand vision
* Advising teams on design and content planning for social media posts, educative articles, blogs, videos to brands like Juniper Networks, Cohesity, iN2 IT EBS, Elasavir, Wolters Kluwer, ISB, Deakin University, TCS, Black Box, UN Women, Swatch Bharat Abhiyan, Haldiram's, Cornitos and many more.
* Leading brand strategy pitch and discussions
* Resolving client's concerns on planning
* Preparing innovative strategies for specific targets like HNI, NRI engagement, B2B marketing, Channel partner branding etc
* Media buying, negotiation, approvals from client and calendars
* Assigning tasks to and review team performance
* Directly reporting to MD for overall review
Relationship Anchor (Feb 2020 to April 2021)
* Understanding client's requirements and brand vision
* Brainstorming sessions on branding ideas and brief with design and content teams - ideating on regional media and opportunities
* Market research on persona based targeting
* Coordinating with client on pitch, approvals and budget
* Understanding business model and gaps to bridge by branding
* Coordinating with local vendors other agencies for collaterals
* Working on making tunes, logo, tag line, website branding, content, app branding and content, wireframe along with UX/UI developers
* Reporting directly to MD for overall performance review
● Ad space selling for the international inflight magazines of Air India, Air Asia, Air Arabia, Vistara and Gulf Air.
● Advising advertising opportunities to international clients in Aerospace, Inflight publications and Cross selling of IFE and Aviation OOH
● Strategizing content and design for advertorial, interviews, magazine themes, ad-variants, exclusive sections aligning to the best of interests of their respective audiences.
● Reporting to the VP Sales and Marketing for all kind of approvals and establishments
● Advising trainees and executives for sales calls, pitch and negotiations
● Leading communication with media partners in different geographies, branding collaterals, media selling and negotiations
Executive - Publishing Operations - (Mar 2018 to Apr 2018)
Taking care of publishing operations like B3 reports and overall uploading of publishing information
Bringing innovative ideas to smoothen the execution process
Reporting to the Head of Publishing
Participating in team meetings for resolving queries and any B3-system related issues
Assistant Manager Marketing Operations - (Jan 2015 to March 2018)
Designing sales pitch content for DK travel guides for online retail sites like Amazon, Waterstones and Flipkart
Managing execution of sales and marketing collaterals like brochures, pitch deck, and other customized brochure, standees, videos, photographs and static posts.
Managing approvals, agreements and feedback with associates
Advising bookstores on branding and positioning
Managing weekly meetings with UK team on overall planning
Participating and bringing ideas for India marketing activities
Managing weekly Nielsen's bookscan reports on sales dynamics
Actively participating in event coordination, quiz shows and book fairs, bookstore events and many more
Advising on social media campaigns
Preparing research reports for marketing trends and publishing industry latest scenarios for India targeting
Advising trainees for DK events and posts
Networking with media associates, agencies, and event planners
Reporting to the Marketing Head in India and UK
* Ad-space selling for international in-flight magazine for Jet Airways
* Researching and identifying potential leads as per competitive magazines and other media
* Cold calling and networking with allied corporate via exhibitions, events and general meetings
* Networking with more than 1000+ brand managers across PAN India and also internationally
* Planned marketing initiatives and leveraged referral network to promote business development
* Introduced and innovated new branding ideas for clients like - scratch cards, creative strip ads, in-flight branding ideas like free-bies like - disposable bags, pouches, diaries, pens etc in Business Class and other potential targeting as per the specific requirements.
* Managed monthly targets and reported to GM Sales & Marketing
Creative thinking
Meticulous analysis
Sales eloquence
Emotional intelligence