Certified Brand and Marketing Communication Strategist from MICA with over 10 years of experience across diverse industries. Expertise includes brand management, brand campaigns, brand building, product launches, social media, content creation, strategy, and campaign management. Passionate weekend cricketer.
Hi, I’m
Sunil Bhatt
Brand Marketing
New Delhi
Summary
Overview
10
years of professional experience
5
years of post-secondary education
1
Certification
Work History
Infra.Market
Deputy General Manager| Brand Marketing
04.2024 - Current
Job overview
- Provided brand marketing materials and other information on ad-hoc basis.
- Oversaw the development of impactful print and digital advertising materials, driving consumer interest in products or services offered.
- Managed successful product launches, resulting in increased sales and market share.
- Streamlined internal communication processes, fostering collaboration between departments in support of brand objectives.
- Enhanced brand awareness by developing and implementing strategic marketing plans.
- Collaborated with sales teams to create tailored presentations for key clients, resulting in strengthened relationships and increased business opportunities.
- Managed cross-functional teams for the successful development and launch of new products.
- Developed training materials for internal stakeholders to communicate brand strategy effectively across all levels of the organization.
Ozone Overseas Pvt Ltd
Brand Manager
8 2021 - 03.2024
Job overview
- Category Management- Creating marketing campaigns and assets like brand films, product launch content, 3D assets, website and Amazon content, packaging, Branding, and performance ads
- Social Media Management- Collaborate closely with social media agencies to craft category communication and strategy for social platforms
- Product launches- Defined an end-to-end product launch process in the system from assets development to internal product training
- Website Management- Studying competition websites and creating a niche positioning regarding brand tonality and creative depiction
- Influencer Management- Shortlisting, coordinating, and driving the influencer content on our social channels on YouTube and Instagram across all categories
- Few campaigns (Please search on YT- #HumSabSambhalLenge #AbChalegiFingerKey #GlassKaBetterHalf
- Organized focus groups or surveys to gather valuable customer insights that informed future branding decisions.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
DDB Mudra Group
Senior Manager- Digital
03.2020 - 08.2021
Job overview
- Social Media Management- Keeping in mind the tonality, develop a monthly content marketing plan for the Social Media clients
- Client management- Designed and implemented digital marketing campaigns
- Managing the client-agency relationship and making sure of a smooth workflow
- Creative Writing- Creating a monthly social calendar and coordinating with the in-house designers for execution
- Story-telling on social platforms by means of interesting photo shoots and videos
- Performance Marketing- Supporting the media team with performance ad creatives, GDN Ads, DSP Ads, A+ content
- Achieved operational excellence by streamlining processes and implementing best practices.
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
Pulp Strategy
Deputy Group Account Manager
11.2017 - 03.2020
Job overview
- Youth Marketing- Managed Youth Campus Ambassador Program for Amazon Prime
- Amazon Prime Video Closed and executed title sponsorship for Amazon Prime Video at IIT Bombay Mood Indigo 2019
- Client Servicing- Spoc for all digital clients for planning and executing social media strategies.
- New Business Development- Worked on new briefs and pitches
- Assisted in budget planning and management, allocating resources strategically for optimal department performance.
- Mentored new recruits during their probationary period, offering guidance on policy adherence, tactical skills, and professionalism within the force.
- Managed high-profile cases, ensuring timely resolution and maintaining client satisfaction.
- Presented regular updates on account progress to senior leadership, showcasing successes and strategizing around challenges faced by the team or clients.
- Managed budgets for client projects, ensuring cost-effective allocation of resources without compromising quality.
Burda Media India
Assistant Manager- Marketing and brand activation
08.2014 - 03.2017
Job overview
- IP Creation and Management- Plan, propose, and execute properties like IBA, Maxim Hot 100, SOTY, art shows, and wine 'n' cheese sessions.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Education
JIMSDelhi
BBA from Marketing
04.2009 - 05.2012
University Overview
GNIM
MBA from Marketing and HR
04.2012 - 05.2014
University Overview
Skills
Product marketing
Social Media
Social Media
@sunilBhatt, @bhattoffcoursePersonal Information
Personal Information
Date of Birth: 10/01/1992Certification
Strategic Brand Management and Communications from MICA
Timeline
Deputy General Manager| Brand Marketing
Infra.Market
04.2024 - Current
Strategic Brand Management and Communications from MICA
04-2024
Senior Manager- Digital
DDB Mudra Group
03.2020 - 08.2021
Deputy Group Account Manager
Pulp Strategy
11.2017 - 03.2020
Assistant Manager- Marketing and brand activation
Burda Media India
08.2014 - 03.2017
GNIM
MBA from Marketing and HR
04.2012 - 05.2014
JIMS
BBA from Marketing
04.2009 - 05.2012
Brand Manager
Ozone Overseas Pvt Ltd
8 2021 - 03.2024
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