SUNIL BISHT

Contribute value to a dynamic; growing business with global footprint, which required constantly strive to develop and broaden capabilities. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

• Successfully launched semi premium segment brand Vintage Malt Whisky in Haryana Market.
• Successfully handled all the promotional activities & institutional sale.
• Given 70% Growth in premium segment brand.
• Awarded for ever highest sales in my region.
• Responsible for all the brand approval from the excise and taxation ministry of Harayana state
• Promoted as Sr. sales executive in 2007.
• Promoted as Area sales Executive in 2012.
• Successfully increase the width of distribution across the area.
• Given 40% Growth in premium scotch segment brand where overall market growth.
• Awarded for best performer for 4th QTR in my region.
• Successfully handle Banquets sales project in my area.
• Market share increased by 9%

• Sales & Marketing: - Implementing process for the sales and marketing operation for the achievement of sales targets and Responsible for the sales operation including order procurement and payment collection.
• Distribution & Chanel Sales Management: - Develop and maintain the dealer distribution network for the achievement of primary as well as secondary Sales & Achieve Business targets in the assigned territory via the existing dealer network, and identifying new opportunities for growth.
• Possess excellent communication, relationship management and team building skills with dexterity in mentoring and managing large sales teams.
• Channel Sales Management
• Channel Expansion-Establishing strategic alliances / tie-ups with financially strong and reliable Channel Partners (Dealer, Distributor), resulting in deeper market penetration and reach.
• New Dealer / Customer development: - Handling of Channel & Institutional Dealer / Direct customer to increasing market share
• Sales Management-Supervising channel sales and marketing activities; implementing effective strategies to maximize sales and accomplishment of revenue and collection targets.
• Sales Plan is done by Symbiotic Planning to achieve the Monthly as well as Quarterly Target.
• Penetration in premium trade outlet( PTO) i.e. making 100% availability of premium and above premium segment brands
• Increasing volume and keeping records of premium outlet i.e. quota, share growth and achievements
• Working as per the Vdec and exercise KPI of every individual in my team.
• Bar/Club & Hotels : To increase the width of distribution of BII and BIO Brands portfolio and setup promotion.
• Handling excise regarding label approval.
• Business Strategic/Marketing
• Exploring new business Identifying the opportunities, managing sales & marketing activities and organizing sales promotion programs to tap profitable business opportunities.
• Identifying prospective clients, generating business from the existing clientele, thereby achieving business targets
• Analyzing market trends, tracking competitors' activities, providing valuable inputs for product enhancement and fine tuning sales & marketing strategies.
• Managing the Team of 5 members.
• Target setting for dealers depending upon the potential and previous year sales
• Key Account Management
• Handling Channel System with 14 distributors assigned by excise and taxation department of Harayana government
• Ensuring maximum customer satisfaction by best service likes attending their complaints, resolving their concerns and achieving delivery and quality norms.
• To monitor all the sales related activities i.e. Material management, Forecasting, Target setting, generating new leads.

• P.G.D.B.A IN MKTG, SYMBIOSIS Distance Learning, PUNE, 2006
• B.Com, Delhi University, 2001
• 10+2, South Delhi Public School, CBSE, 1998
• 10, South Delhi Public School, CBSE, 1996

• United Spirits Ltd. (UB GROUP), The United Spirits Ltd. (UB GROUP) is a No.1 company in liquor Industry having a sale of more than 135 million cases & strong market share in Indian market which define the no.1 position in the industry having flagship of brands like McDowell No1, Bagpiper Whisky, and Signature Whisky, Royal Challenge Whisky & Kingfisher Beer etc, who is having strong distribution network all over India.
• Beam Suntory, Inc., Beam Suntory, Inc. is a subsidiary of Suntory Beverage & Food Ltd, which itself is a subsidiary of Suntory Holdings of Osaka, Japan. Its headquarters are in Chicago, Illinois. It is the third largest producer of distilled beverages worldwide. The company's principal products include bourbon whiskey, tequila, Scotch whisky, Irish whiskey, Canadian whisky, vodka, cognac, rum, cordials, and ready-to-drink pre-mixed cocktails. It main Product in India BII like Teacher’s 50, Teacher’s Highland, Jim Beam & Teacher’s Origin.

• A proven track record in sales having handled multiple State level responsibility in previous assignments with good understanding of retail and wholesale channels
• Team player with proven record of conflict management, problem solving & relationship management
• High on Analytical skills Problem solving & Conflict management in ambiguous situations
• Knowledge of and experience in the alco-beverages industry (trade, excise laws & distribution) will be preferred
• Self-motivated & with proven high levels of accountability, Excellent communication and interpersonal skills
• Ability to work to deadlines and/or under pressure and to remain calm

• Builds self, team and partnerships
• Inspires engagement and performance
• Thinks and acts strategically, like an owner
• Delivers impactful results with integrity

• Father's Name: Mr. K.S. Bisht
• Date of Birth: 05/29/81
• Gender: Male
• Nationality: Indian
• Marital Status: Married