Sunil Desai

Analytics Engagement

• Partnered with Global Function Heads to setup Analytics in Supply Chain, Packaging, Ethics and Compliance and Finance Analytics
• Working closely with C-Suite on Analytics Priorities & Development Projects
• Responsible for Global Shares Reporting into Investor Relations and Corporate Finance for Wallstreet
• Lead for Data Architecture team involved in Syndicated data harmonization for Retail, Consumer Panel and Media data (Nielsen RMS, Kantar Panel, Group M Media)
• Led cross-functional teams to design, develop, and implement data analytics solutions for Commercial Reporting.
• Collaborate closely with IT teams and CoE to integrate new platforms (Snowflake, DOMO) into existing systems seamlessly.

Talent management

• Pioneered the Campus Engagement & Hiring Program
• Retained key talent and attracted top talent for CBS
• Represented company at various career fairs and industry events, increasing company’s visibility among campus organizations.
• Board Member for Engineering Institutes Curriculum

Drive Excellence

• Learning and Development program for entire CBS Analytics
• Operational Excellence and Audit management
• Conducted IT Audit to maintain high levels of data quality security and integrity.

Revenue Growth Management (RGM) Projects

• Led RGM Team for Pricing and Promotion Analytics for 12 Country categories based on Nielsen data
• Market Mix Modeling for Media Optimization in Europe
• Sales Forecast Analytics for Global data

Division Analytics Engagement

• Collaborated with Division Analytics Directors for Analytics and Reporting Projects
• Support for Budget, MYR and Brand reviews
• Managed a team of 27 Analysts and 5 Division managers across North America, Latin America, Europe, APAC and AEA.
• End to end Analytics and Reporting setup for Syndicated data with close collaboration with IT teams

• Setup Sales Effectiveness Analytics with Handheld sales reporting to SAP and Tableau reporting for 1200+ sales officers
• Developing dashboard for Sales and Marketing using visualization tools
• Competitive intelligence using syndicated data, financial statement analysis and field data
• Developed customer segmentation strategy that enabled company to better target potential customers.
• Built strong relationships with key stakeholders, fostering collaboration and alignment across the organization
• Presented regular progress updates to senior leadership, facilitating informed decision-making regarding resource allocation and strategic direction setting
• Managed strategic partnerships with external vendors, ensuring successful project delivery within time and budget constraints

• Led a successful corporate re-branding campaign for Lacto Calamine that improved brand recognition and consideration by 3%
• Conducted market research and provided insights into consumer trends for current brands and innovation pipeline in 'Problem Solution space'
• Managed strategic partnerships with external vendors, ensuring successful project delivery within time and budget constraints
• Piloted and executed Consumer Immersion programs, conducting in-depth interviews with consumers and customers for insights into their needs and preferences
• Designed the KMS for consumer insights repository
• Analyzed consumer data to uncover insights and optimize campaigns

• Managed P&G Global account for Hair/detergent/diapers category– Multi-country studies
• Eye Tracking Simulation studies for Assortment and Packaging
• Business Development
• Customized studies – Quantitative and Qualitative research.

• Business Unit head for Quantitative Research Projects
• Led Business Development to tune of 1 Cr for firm
• Managed Research projects from pitch to delivery
• Covered Ethnography studies and Consumer Workshops for Innovation Ideas

• Handled Household Panel studies and account management for clients (Godrej Consumer/ Parle products/ Kellogg's/ World Gold Council/ Avon).

• Delivered Quantitative and Qualitative Research Projects in areas of Brand Equity, Dipstick, Concept testing, Consumer Satisfaction studies etc.
• Managed FMCG, Consumer durables, Automobile, Cement, Adhesives, Furniture, Logistics and more
• Project Management role on various clients across categories