Sunil Doniparthi

• Nationally handling over 6,500 outlets for MTs and LMTs.
• Direct chains dealing with National Buyer Reliance, FK Wholesale, Metro CnC, Lulu International, etc.
• Indirect chains like D-Mart, Vishal Mega Mart, Spencer, More Retail, Spar, Star Bazaar, Bookers, and V-Mart handle day-to-day operations for primary, secondary, NPI, seasonal loading, and stock review.
• Leading a team of 60+ (Sales, SCM, and MIS).
• CSD and CPC sales, listing, and linking with the support of a third-party agency (Army and Police canteen).
• NPD planning and launching across (Honey, Soup, Chyawanprash, Protein Vita, and Choco Spread).
• Stock forecasting on chain-wise, product-wise, and depot-wise for all-time availability.
• The group business size is 250 crore and is handling 30 crore in sales for MT, CSD, and CPC.
• Achieving the sales plan of primary and secondary products with effective distribution (inter-stock transfer, IGST billing, and proactive planning with the help of chains and stockists' outlook).
• Outstanding and collection for the direct chains (fortnightly).
• Seasonal forecasting for summer and winter products, with commercial and SCM.
• Chain-wise/product-wise realization on the season plan and hands-on DGR.
• TOT, offers and visibility negotiation for business enhancement with chains.
• Promoter and merchandiser activity for sampling and selling at the store.
• Staff recruitment, training, and development for sales.
• Benchmark report of competitor price and strategy.
• POs, supply, fill rate, monthly forecast, and stock at depot.

• Responsible for supply and sourcing, cleaning, grading, processing, packaging, and distribution (grocery - dal, pulses, rice, cereals, whole spices, flour, and dry fruit).
• Coordinating with the Zonal and Regional Category team for monthly supply, such as Merabo Labs Limited, DealShare, Future Consumer Limited, and Regional Traders.
• Developing the in-house brand neu.farm for the Staples category.
• Handling B2C orders.
• Production and pickup facility ensuring for JioMart, Amazon, Flipkart, and Meesho.
• Close track on stock turn, fill rates, and inventory.
• Ensuring the day-to-day processes of inward, dispatch, sales, and payments.

Key Achievements

• 50.0 MT of cleaning and packing was done in 3 days.
• Production and supply of 91.0 MT with 100,000 plus units in 5 days.
• For the mega campaign, full load vehicle loading and supply are done day and night (single slot – 14 vehicles for 14 hypermarket stores).
• 10,000 units of production and supply in a single day.
• 5,600 orders were processed for the Market Place in approximately 2 working days, worth Rs. 40 lakh value.

Consulting for Startup Company, Supermarket, and Fresh (Fruits & Vegetables) stores.

• Fit-outs, planogram, merchandising, offers, vendor negotiations, TOT, BTL, and sampling activity, signage, assortment, etc.
• Fresh Baqala Super Market, a division of Nine Business India Pvt. Ltd., Vadodara.

Focused on supply, sales, and profitability for Private Brands, and managing distribution for Big Bazaar, Aadhaar Wholesale, Easy Day-SF, Star Bazaar, HyperCity, Co-Co, and franchisee stores at Gujarat, Rajasthan, Rest of Maharashtra and Pune.

• Anchored Private Brand's establishment in processed food, home and personal care, staples, and fruits and vegetables.
• Drive category sales through various initiatives.
• Ensure excellent availability at the store level.
• Established key brands as household names.
• Initiate and implement creative ideas to perform consistently and lead nationally in terms of zonal sales and achievements.
• Team, Marketing, Finance, HR, and Admin.

Key Achievements:

• 4X jump in Tasty Treat (Processed Food Brand) numbers since the time of charge taken at the West.
• Topped Pan-India sales for brands like Swiss Tempelle, Karmiq Munchies, and Sangis Kitchen.
• I piloted the brand VOOM (detergent liquid and matic) from inception at the zone level, contributing 47% to the national sales.
• Successfully ran innovative marketing campaigns, and ensured healthy year-over-year category growth.

Key Areas:

• Expertise in brand and vendor management.
• Responsible for top line, margin, and other income TOT and SOS.
• Negotiations Mapping.
• New article creation through MDM Inventory Management.
• ARS / Manual PO.

Key Achievements:

• Red Bull visibility has been taken for Gujarat and Rajasthan, generating revenue of 200,000 per month.
• Gujarati Farshan, Gruh Udyog developed sales from 20 lakh to 2 crore businesses within a year for the Gujarat/Rajasthan cluster.
• Consistent growth over the last year and ABP achievement of FMCG business of 900 Cr annually for the Gujarat/Rajasthan cluster.
• Managing a portfolio of 300 vendors for the FMCG department of Gujarat and Rajasthan.
• Appreciation was received from the Zonal Head for the highest year-over-year growth in the Mahabachat promotion by the FMCG department in 2013-14.

• Managing the operations of a store with a business turnover of 50 crores. Additional responsibilities of managing store operations and customer service functions.
• Collaborated with cross-functional teams to implement process improvements.
• Led daily operations to ensure smooth workflow and resource allocation.

• Managing the operations of a store with a business turnover of 40 crore annually. Additional responsibilities of managing store operations and customer service functions.
• Achieved a target of 10 seconds per bill/item during the large sale campaign period at BB Baroda. Received the Best Store Award at the annual sales meeting for BB Rajkot in the Fresh category sales.
• Monitored inventory levels and ensured timely ordering of supplies and materials.
• Coordinated team schedules and managed daily operations for efficient workflow.
• Assisted in developing training programs to enhance staff performance and engagement.

• Managing the operations of the Food department with a business turnover of 20 Cr annually.
• Managed daily operations to ensure efficient store functionality.
• Facilitated communication between departments to optimize operational efficiency.
• Analyzed sales data to identify trends and adjust operational strategies.

Key Achievements:

• National trophy winner for Dhan-Dhana-Goal Food Bazaar contests for 2007-2008.
• Appreciated as the best store in the zone by top management, MD, and team (hygiene and MPM) 2010.

• Was responsible for planning, roll-out, and operationalizing new stores of 10 Acres Mall (a Future Group property).
• Working with various retail tenants for the timely rollout of their stores, feedback and corrective action planned with the fit-out team managed a grand launch for the mall, with over 20,000 attendees.

Responsible for lead generation through corporate tie-ups for the home loan business.

• Focused on the fastest loan sanction and disbursement, with no deviation.
• Delivered a monthly business of 65 lacs (against a 50 lac target) for home loans.
• Generated additional revenue through the sale of fixed deposit and property insurance products to existing customers.
• Led the Corporate Commercial Loan tie-up with Kshitij Mall Management to extend loans to its tenants and buyers.

Established the distribution network for the portfolio of Samrat Namkeens in the AP market, and managed routine operations with a 4-member team.

• Built the network of 400 retail outlets in 8 towns and cities in the Warangal district within 2 years.
• Monthly billing of 10 lakhs for the portfolio.
• Managing logistics from Gujarat to Andhra Pradesh.
• Creating and managing trade schemes for the GT market.
• Marketing activations are planned to increase brand salience in AP.