Sunil Jayam
Mechanical Engineer
Bangalore, Karnataka, India
Summary
Cell: +919972248600/6360104157 Seeking assignments in Sales & Marketing / Business Development/ Strategy / Brand Management/ with a growth-oriented organization. Professional Synopsis Over 25 years of experience in sales & marketing, business development, Strategic and Business Planning Business Analysis & System Implementation. Ensured successful ramp up of business assignments, while working in coordination with clients and ensuring effective Sales & service deliverables. Demonstrated abilities in devising marketing activities and accelerating the business growth. Core Competencies include: - Sales & Marketing - Business Development - Brand Management - Market Research - Business planning/Analysis - Product management - Strategy - Pricing - Channel Management - Revenue Accountability - Process Improvements - P&L Account Management Developing relationships with key decision-makers in target organizations for revenue. Strong analytical skills with ability to analyze business practices and define & document optimal procedures or practices. Exceptional communication and presentation skills with demonstrated abilities in training, team building and driving frontlines and executives. Dedicated [Industry] professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
23
23
years of professional experience
5
5
years of post-secondary education
Work History
Ambedkar Institute of Technology
Bangalore
01.1995
General Manager
Ohmium International
Bangalore
01.2021 - Current
- Sales enArka was founded with a mission to design, develop, manufacture & market, high-quality, intelligent, and efficient power conversion products at affordable prices for industrial and commercial applications serving emerging and established markets
- EnArka India Private Limited is a wholly owned subsidiary of Ohmium International, Inc
- Efficient & intelligent power conversion is achieved through a careful choice of reliable topology/control methods, along with next generation semiconductor devices, cooling, magnetic and interconnect technologies
- Affordable price is achieved through circuit modularity, component reuse and adhering to lean manufacturing principles
- The products are engineered to meet global safety and environment compliance standards with appropriate certifications as necessitated by the markets
- Handling Sales for Power Electronics: High Performance Power Supply Units, EV chargers, Li Packs etc
- Customers – DRDO, ISRO, BEL, IIT, and other testing Labs
- BESS: Sales and Marketing of BESS Product: Customers like Jakson Engg- Pilot project for 72Kw system, Kerala State for their Boat Project
- Region: Currently handling PEM Electrolyser Sales
- Responsible for overall Sales Management- RFQ/tender, Offers, Participate in LCOH & Customer price discussion
- Negotiate terms and conditions with Customer for Terms Sheet, Equipment Supply agreement & Operations and Maintenance agreement (O&M)
- Receivable for getting stake holders buy-in for Definitive Agreements with Customers
- Coordination with Operation, Applications Engg for Documentation submission as per agreed terms
- Coordination between Customer and Field Service for getting Project Site ready for Installation & Commissioning
- Collecting payments asper milestones agreed with Customer.
Head Sales
Digiflic Enerpax Global Pvt Ltd
01.2015 - 03.2016
- Business Development for LED Luminary:
- Digiflic is the parent company manufacturing Solar & related products, Enerpax – Sister Concern of Digiflic Group- Manufacturing LED Luminaries- Domestic, Industrial, Architectural and Decorative lights
- Group Turnover – 30Cr
- Responsible for developing sales and market strategies for specific territories
- Execute product sales with pricing within margin guidelines
- Establish, cultivate and maintain key relationships with customers, business partners and distributors
- Advise key stakeholders on competitive sales and market data, current development and trends of customers and distribution channels
- Work closely with Maintenance, Engineering and Operations to ensure products meet customer’s specification and quality
- Periodic travels to the respective territories to support distributors/dealers in developing the market
- Establish budgetary forecasts and sales volume targets for the market.
Unnati Projects Ltd
04.2016 - 01.2016
- Provide Products & Solutions for Energy Conservation – Deal with AC Power Savers, LED, Enhance Battery life – Intelligent Vent (2V Cells) and Solar Space Roof top, Ground mounted, SLS etc- Telecom, Commercial, offices, Hospitals, Hotels, Schools, and other establishments
- Alternate Fuels: Refused Derived Fuels: As there is plenty of waste which is generated from house hold, and causing environment damage, we support Cement and Biomass plant to save cost on fuels
- RDF is processed thru the said waste in BBMP plants; we supply this fuel to Cement and Biomass Plants
- Health Related: AERO Mosquito eliminator: Dengue, Malaria & Chikungunya Disease which is spread thru mosquitoes
- We have equipment which helps in trapping/eliminates mosquitoes.
General Manager
Green Secure Energy Pvt Ltd
04.2014 - 01.2015
- Business Development for Private label – Developed business with Jakson, UM Green, Amara Raja Batteries For tubular batteries C20 and C10 rating.
Head
Cummins India Limited
08.2010 - 04.2014
- Consumer Business Division
- CIL, DBU Distribution Business was formed with the objective of providing products, packages, services and solutions for uptime of Cummins equipments
- Was Heading a 100 Cr business with below responsibilities:
- Develop & Achieve Annual sales plan along with Zones in line with market potential and Growth aspirations
- Achieve gross margins targets – ensuring sales mix across zones and product lines
- Build and foster relationships with existing Key accounts and OEM’S to retain 100% market share
- Work closely with Supply chain group and build robust sales forecasting process
- Implemented market based pricing to improve margins
- Build product management plans for various markets and product lines and ensure implementation through sales and distribution channel
- Build marketing plans
- Marketing budgets and incentive schemes for the year
- Ensure proper role out and execution
- Identify new product needs in line with market & channel feedback and work closely with sourcing for development
- Technical Training programs for Internal & Cummins Dealer team
Channel Sales Manager (Sr. Manager
Amara Raja Electronics Ltd
02.2008 - 08.2010
- All India & Nepal–for UPS and Batteries
- Team size of 35 (Sales and Service) and Channel strength of 140 Distributors
- Responsibilities:
- Business Revenue- 75Cr- (Institutional & Channel)
- Channel Development and expansion – All India & Nepal
- Marketing activity and Brand building
- Sales and Collections (DSO and MOH)
- People development and training (AREL and Distributor manpower)
- Warehouse and inventory management etc.,
- Distributor performance
Regional Sales Manager
TIDC India
10.2006 - 01.2008
- Delhi)
- Diamond chains are designed and manufactured by TIDC India, a part of the US $ 2 Billion Murugappa Group, one of the most trusted and respected business Groups in India
- Manufacturer of tiller chains, leaf chains and conveyor chains to industrial power drive chains, motorcycle drive chains and engine mechanism chains, our production has grown to a gigantic 15 million metres annually
- Responsibilities:
- Got transferred to Delhi from September 07 to handle North region (OEM, After Market and Industrial)- revenue target of Rs.53 Cr pa
- Handling Northern Region – Distributor and dealer management for Auto and Industrial, Rs.22Cr business turn over- 93 Distributor and dealer across the region
- OEM business of Rs.31 Cr HHML, HMSI, YMIPL, Majestic Auto and Industrial OEM’s
- 20 people reporting across the region (Management level, sales officer and field sales representatives and Regional Accountant)
- Inventory control at warehouses
- (6 warehouse)
- Brand building, restructuring the distributor model with lean and simple model, also improves in share of business from 30%- 40%
- KRA on cost cutting in fixed and variable cost apart from TOP line growth of 15% from 06-07
Senior Manager
ITW India Ltd
Chennai
06.2001 - 08.2006
- Key Performance Areas
- Driving sales efforts with key focus on achieving sales and collection targets in Goa & Maharashtra for Industrial Packaging products
- Monitoring the performance of dealers and distributors with key emphasis on achieving revenue and collection targets
- Relationship Management with significant clients to ascertain rendering of quality service and collate feedback on product performance to recommend product improvisations
- Determining prices of products keeping a certain profitability margin above the production expenditures
- Conducting trainings for subordinates and distributors for enhancing their professional skills
- Significant Accomplishments
- Instrumental in superseding sales targets every year
- And territory growth from Rs.2.3 Cr –June 2001 to Rs.5.65 Cr November 2005 ( Accounting year December to November)
- Simplified procedures thereby minimizing transaction expenses
- Built strong relations with institutional clients such as Bajaj Auto Ltd., ISMT, Tata Ryerson, Shree Precoated Steels, Jaicorp, Sahara India, Tata Motors, Finolex Cables, and Tetra pack across Engineering, Automobile, Pharma and FMCG segment
- Got Transferred to Chennai effective from December 2005 Business Target for the year is Rs.9 Crore
- Recognition in ITW -Received the Silver Eagle Award for locating a new institutional customer (Sahara India, Amby Valley) for securing order worth Rs
- 65 lacs
- OVERSEAS TRAVEL, Visited Australia to study about construction segment sponsored by Company.
Senior Executive
Amara Raja Batteries Ltd
Bangalore
01.2000 - 05.2001
- Key Performance Areas
- Managing sales operations for Amaron Brand in Karnataka region
- Implementing strategies for exceptional business growth
- Significant Accomplishments
- Instrumental in aiding the branch in achieving label of second largest selling branch
- Effectively adopted the techniques/ methodologies applied in case of FMCG products in case automotive replacement segments
- Successfully accomplished pre-set sales targets of 2400 batteries in 2000
- Established business for Amaron Brand from scratch.
Area Sales Executive
ITW Signode India Ltd
Chennai
01.1996 - 01.2000
- Key Performance Areas
- Managed business development operations for Apex & Paslode Division for Karnataka & Tamil Nadu region
- (Based at Bangalore initially and then Chennai)
- Major industries handled Ashok Leyland, VST tractors, TVS Group, Ford, Hyundai Motors, Hindustan Motors, Skf Bearings, BHEL- Bangalore & Trichy, BEL etc for their component packaging.
Sales Executive
Hi Tech Bearings Pvt. Ltd
Bangalore
05.1995 - 06.1996
- Handled Karnataka & AP for specific segments like sugar, cement industries/heavy engineering industries for sales of SKF indigenous/imported bearings
Education
Bachelor of Science - Mechanical Engineering
Dr.Ambedkar Institute of Technology
06.1989 - 02.1994
Skills
Overseeing the sales & marketing operations, thereby achieving increased sales growthundefined
Timeline
General Manager
Ohmium International
01.2021 - Current
Unnati Projects Ltd
04.2016 - 01.2016
Head Sales
Digiflic Enerpax Global Pvt Ltd
01.2015 - 03.2016
General Manager
Green Secure Energy Pvt Ltd
04.2014 - 01.2015
Head
Cummins India Limited
08.2010 - 04.2014
Channel Sales Manager (Sr. Manager
Amara Raja Electronics Ltd
02.2008 - 08.2010
Regional Sales Manager
TIDC India
10.2006 - 01.2008
Senior Manager
ITW India Ltd
06.2001 - 08.2006
Senior Executive
Amara Raja Batteries Ltd
01.2000 - 05.2001
Area Sales Executive
ITW Signode India Ltd
01.1996 - 01.2000
Sales Executive
Hi Tech Bearings Pvt. Ltd
05.1995 - 06.1996
Ambedkar Institute of Technology
01.1995
Bachelor of Science - Mechanical Engineering
Dr.Ambedkar Institute of Technology
06.1989 - 02.1994
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