Sunil Kumar
New Delhi
Summary
Results-driven sales leader with expertise in market expansion and performance management. Proven ability to enhance partnerships and optimize resource allocation, leading to significant revenue growth.
Overview
12
12
years of professional experience
Work History
Business Head-Sale and Marketing
Multani Pharmaceuticals Ltd
New Delhi
09.2020 - Current
- Developed and executed national sales strategy to drive revenue growth and achieve targets.
- Managed primary and secondary sales teams, enhancing performance and accountability.
- Oversaw distributor and key account management to strengthen partnerships.
- Implemented BTL and trade marketing strategies to increase market presence.
- Led team leadership initiatives, focusing on performance management and development.
- Conducted sales forecasting and budgeting to optimize resource allocation.
- Executed market expansion and territory development plans for increased reach.
- Utilized data-driven sales planning with MIS tools to inform decision-making.
Manager - MIS and Trade Marketing
Multani Pharmaceuticals Ltd
New Delhi
05.2015 - 08.2020
- Sales & Marketing Data Analysis
- Trade Marketing Strategy & Execution
- Primary & Secondary Sales Tracking
- Distributor & Retailer Performance Analysis
- BTL & In-Store Promotion Planning
- Scheme & Trade Offer Management
- Market Research & Competitor Analysis
- Sales Forecasting & Demand Planning
- Process Automation & Reporting Efficiency
- Budget Planning & ROI Analysis for Trade Activities
- Data Accuracy, Integrity & Compliance
MIS Executive
Multani Pharmaceuticals Ltd
New Delhi
11.2013 - 05.2015
Education
Diploma - Marketing
Bartiya Vidya Bhawan
Connaught Place06-2015
MBA - Finance
Sikkim Manipal
Pitampura06-2008
Skills
- Sales strategy
- Market expansion
- Data analysis
- Trade marketing
- Demand planning
- Customer relationship management
Accomplishments
- Achieved double-digit sales growth year-on-year, strengthening market position in key territories.
- Successfully led new product development (NPD) initiatives based on market opportunity, ensuring timely launches, and high acceptance
- Maintained collection efficiency above 98% of annual sales, improving cash flow, and reducing outstanding
- Controlled cost-to-sales ratio within defined company benchmarks, ensuring profitability
- Sustained low manpower attrition through effective team engagement, training, and retention strategies
Timeline
Business Head-Sale and Marketing
Multani Pharmaceuticals Ltd
09.2020 - Current
Manager - MIS and Trade Marketing
Multani Pharmaceuticals Ltd
05.2015 - 08.2020
MIS Executive
Multani Pharmaceuticals Ltd
11.2013 - 05.2015
Diploma - Marketing
Bartiya Vidya Bhawan
MBA - Finance
Sikkim Manipal
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