Sunil Kumar
Bangalore
Summary
Accomplished Senior Principal Product Strategy Manager with extensive expertise in strategic planning, B2B and B2C marketing, and digital transformation. Proven track record of driving measurable business outcomes through innovative adoption frameworks, multi-channel marketing strategies, and scalable cloud solutions for global enterprise accounts. Adept at collaborating with C-level stakeholders, system integrators, and cross-functional teams to align technology capabilities with business objectives. Demonstrated proficiency in SEO, SEM, email marketing campaigns, social media management, and brand positioning techniques to enhance engagement and ROI. Skilled in project leadership, organisational abilities, and decisive leadership qualities to deliver high-impact results. Committed to empowering teams and clients through structured enablement initiatives that accelerate growth and sustained value realisation.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Principal Product Strategy Manager
Oracle India Pvt Ltd
Bangalore
2018.11 - Current
- Acted as a trusted advisor to enterprise customers, driving renewals, expansions, and measurable business outcomes from Oracle Responsys, Oracle Fusion Marketing, and Oracle Unity Customer Data Platform solutions.
- Defined strategic roadmaps and implemented scalable adoption frameworks that improved campaign performance, marketing ROI, and long-term cloud utilization across global enterprise accounts.
- Partnered with C-level stakeholders, system integrators, and cross-functional teams—including Sales, Customer Success, Support, and Product Management—to align platform capabilities with business goals and enterprise transformation initiatives.
- Developed go-to-market strategies and industry-specific use cases that enabled account teams to execute a pull-based expansion model, accelerating upsell and cross-sell opportunities while strengthening customer engagement.
- Delivered multi-channel marketing consulting across web, mobile, and social platforms, advising clients on branding, positioning, and customer communication strategies to enhance engagement, consistency, and conversion rates.
- Led marketing maturity assessments, competitive research, and benchmarking initiatives to identify optimization opportunities and guide clients in prioritizing high-impact technology and process investments.
- Established and promoted best practices for enterprise customers using Oracle Responsys and Oracle Unity Customer Data Platform, improving governance, personalization effectiveness, and operational scalability.
- Scaled global adoption and enablement initiatives—including APEX-based value frameworks, structured training programs, and on-demand learning—empowering field teams and customers to accelerate cloud adoption and realize sustained business value.
Digital Marketing Manager
Razorthink Technologies Pvt Ltd
Bangalore, India
2018.10 - 2018.11
- Supported enterprise clients in evaluating and implementing marketing technology solutions.
- Contributed to short-term strategic initiatives prior to transition to Oracle.
Digital Marketing Manager
SUMMIT IT Solutions Pvt Ltd
Bangalore
2017.07 - 2018.09
- Developed and implemented paid and organic search strategies to optimize the site's visibility or rankings in search results and manage the content that the business posts on social media.
- Planned and executed all digital marketing including Google AdWords, Bing, Yelp, Geo Fencing and Social Media campaigns.
- Facilitated Organization's PPC campaigns, SEO, Influencer Marketing and Social Media Marketing to choose the right service for company’s goals.
- Partnered with agencies and other vendors and ensured best value for the company.
- Worked in sync with other stake holders and the team involved in off line marketing and brainstormed new and creative ideas for company growth.
- Executed e-mail marketing programs, automated marketing KPI reporting using Google Analytics and Google Data Studio and developed strategies that drove customers to the website.
- Performed A/B and multi-variate testing and adopted conversion optimization methods to build further on the existing marketing strategies.
Search Strategist
Theorem India Pvt. Ltd
Bangalore
2016.09 - 2017.07
- Promoted Product/Services for 65 clients and helped them accomplish business goals.
- Drafted proposal, assisted in auditing and helped in pitching for better decision making and improved performance.
- Ensured that every campaign was communicated and understood by staff and across levels.
- Built/nurtured relationships with Press/PR agencies and provided leadership and perspective.
- Trained new team members, enhanced team performance and monitored progress.
Review Manager SEO
Layfield & Barrett KPO Services Pvt. Ltd
Bangalore
2015.12 - 2016.08
- Promoted the company through the advanced usage of digital trends and technology.
- Optimized Paid and Organic Search strategies to boost Layfield & Barrett's stellar growth.
- Executed e-mail marketing programs and managed Brand's Online Reputation.
SEO Analyst
QSG Technologies Pvt. Ltd
Bangalore
2014.10 - 2015.12
- Performed competitor analysis, keyword research to evaluate top rankings.
- Executed content optimization based on keyword density enabling to reach target audience.
- Developed, implemented and delivered innovative SEM / PPC strategies and campaigns.
- Increased sales and site traffic through paid search advertising.
- Utilized Google Analytics to track site activity and performance.
SEO Analyst
Optime Info Services Pvt. Ltd
Bangalore
2013.08 - 2014.10
- Implemented latest versions of tools and optimized the website to increase traffic.
- Adopted on-page/off-page techniques to improve website’s position in the search rankings.
- Built quality back links through-social bookmarking, article posting, forum signature, blog commenting, blog posting, directory submission and classified submission.
Education
Master of Business Administration - Business Intelligence & Analytics
Jain Online University
Bengaluru, KA2025-01
B.E. - Electrical and Electronics
NMAMIT
Udupi, KARNATAKA01.2013
Skills
- Strategic planning and execution
- B2B and B2C marketing
- SEO and SEM expertise
- Email marketing campaigns
- Social media management
- Project leadership skills
- Basic design proficiency
- Sales and persuasion techniques
- Content marketing strategies
- Effective communication skills
- Brand management expertise
- Organizational abilities
- Time management efficiency
- Decisive leadership qualities
- Creative thinking and problem-solving
- Collaborative teamwork skills
- Business development
- Brand positioning techniques
- Project Management
Certification
- Responsys Master
- Eloqua Master
- Maxymiser Master
- Google AdWords
- Google Analytics
US B1/B2 Visa
B1/B2 US Visa valid till 2030-12-31
Timeline
Senior Principal Product Strategy Manager
Oracle India Pvt Ltd
2018.11 - Current
Digital Marketing Manager
Razorthink Technologies Pvt Ltd
2018.10 - 2018.11
Digital Marketing Manager
SUMMIT IT Solutions Pvt Ltd
2017.07 - 2018.09
Search Strategist
Theorem India Pvt. Ltd
2016.09 - 2017.07
Review Manager SEO
Layfield & Barrett KPO Services Pvt. Ltd
2015.12 - 2016.08
SEO Analyst
QSG Technologies Pvt. Ltd
2014.10 - 2015.12
SEO Analyst
Optime Info Services Pvt. Ltd
2013.08 - 2014.10
Master of Business Administration - Business Intelligence & Analytics
Jain Online University
B.E. - Electrical and Electronics
NMAMIT