Sunil MR

• Led COE team that builds web personalization programs supporting demand and customer journey goals resulting in 4,000 responses/quarter
• Optimized audience management , reducing audience delivery times by up to 50%
• Developed data-driven experimentation framework to optimize the customer experience, ultimately delivering increased conversions
• Drove cross-functional effort to streamline the end-to-end processes for Omni-channel execution to reduce resource overhead and expedite delivery of programs
• Strategic planning: Developed and executed a comprehensive personalization roadmap to scale personalization
• Cross-functional collaboration: Collaborated closely with the cross-functional teams to deliver a unified visitor experience across various platforms

Previous Titles:

Digital Marketing Lead, Sr. Digital Marketing Producer, Digital Marketing Producer

• Develop, deploy and monitor online marketing campaigns and develop unique consumer web pages for various business units
• Developing landing pads to download assets like pdf, recorded webcasts, podcasts, etc. after capturing user data through registration page and push to sales
• Developing the events registration pages for oracle events and monitoring the campaign and evaluate effectiveness
• Responsible for generating and modifying well-designed email creative and banner advertisements
• Responsible for quality assurance of finished websites including the validation of web forms and links
• Analyzed and reported web analytics performance – Gave relevant recommendations and advised adjustments

• Determined the duties and responsibilities of individuals in a team and analyzed the individual performance of the team and motivated them
• Developing microsites (websites of limited pages) as per Client's requirements.
• Regular updation of the microsites (web pages) by tracking the changes using Server Software maintenance tool.
• Creating web page templates for different publications by tweaking CSS.
• Replying to External Queries from Clients & Publishing Managers (US/UK).
• Making regular changes to sites to boost the SEO Results, etc.

As a Web Content Engineer, my responsibilities include

• Updating websites through the CMS.
• Sourcing product URL's and updation of content