Sunil Patel
Mumbai
Summary
With over 15 years of experience as a CMA and MBA Finance Professional, I bring versatility and a track record of success across leading MNCs, established mid-size Indian companies, and fast-growing startups. I've navigated diverse roles and responsibilities, specializing in Business Planning & Analysis, Credit Control & Risk Management, O2C Cycle, Internal Controls, Audit & Tax Compliance, SAP Hana, and advanced data analytics tools like Power BI and Tableau.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Senior Manager- Commercial Finance
Atomberg Technologies
11.2021 - Current
- Analytics & MIS –Publishing insightful and actionable analyses such as Sales Mix, Product-Margin Mix, Collection Efficiency, Debtors aging, Distributors ROI & DOI aiding Decision-making & Business Planning
- Budgeting & Analysis – Monthly Cash Budgeting, Segmental P&L, Sales Budgeting Forecasting, Pricing & margin strategies, and RCA (Root cause analysis) for variances
- Order to Cash – Adeptly managing Customer Lifecycle, Orders Mgmt, Accounts Receivable, Debtors Recon, and business hygiene to enable >50% y-o-Y Revenue Growth and reduce revenue Leakage in GT, OT and Online segments
- Credit Control & Risk Mgmt
- Successfully employing robust Credit Mgmt
- Practices viz Credit Risk assessment, Credit grading, Trade Credit Insurance, Bad debt Provisioning, and recoveries through legal procedures to ensure robust and steady Cash flows and achieve
- Tools Used: AR Turnover, CEI (Collection Efficiency Index), ADD (Avg
- Delinquency days), CCP (Credit Consumption Period) Sales Accounting – Effectively managing Trade Schemes & discounts through Communication, Timely and accurate settlement, correct GL booking, and provisioning
- Pricing & Margin strategies to drive effective use of budget and reduce revenue leakage
- Audit & Compliances – Managing Statutory, Internal, and Due diligence for Sales & Receivables
- TDS, GST Compliance
- Team Building- I have built a team of 10+ committed and customer-centric professionals to support these efforts.
Manager - Commercial Finance
Safari Industries Ltd
- Successfully managed Commercials for Modern Trade and Online (B2B, Marketplace and D2C) Biz with >500 Cr Turnover
- Revenue Ops: Successfully managed all AR Mgmt
- Activities viz
- Order mgmt., GRN/IRN tracking, dunning, Accounts recon and collection mgmt
- For Hyper, Insti, Govt and Online Channels
- Ecommerce FinOps: Successfully led monthly Sales, Payment, returns and rebates recons for B2B, Marketplace and D2C business
- The process improvement in the area of GRN/IRN and RTV tracking resulted in Revenue leakage control and better receivables visibility
- Sales Accounting: Ensured timely and correct settlement of deductions and scheme as per agreement/TOT
- Ensured Proper month-end closing and correct accounting treatment and booking of costs and provisioning are done through the proper Cost Centre
- Margin & Discounts: Keeping track of developments in all areas of the business, especially in the area related to Margin Analysis, Trade, and consumer spending, overhead and customer-level contribution /profit analysis
- Custodian of TOT and Sales Billing Track including Fill Rate Analysis Internal-external Audits, Statutory Forms, GST Compliance
- Continuous feedback and review with ground teams.
Accounts Manager
LG Electronics India Pvt Ltd
- Trade Incentive Management – Sell-in, Sell-out, Tie-up, SVC/Sales Commission, Cash Discount, Display Discount, Scheme Reversals on SRN, Scheme Accruals Management
- Accounts Receivable Management – Credit Management, Quarterly AR Balance Confirmation Collection, BAD AR Mgmt
- Budget Management –Budget Management of activities related to Branch expenses, Scheme Budget, Admin, Contractual Employees' Salary etc
- Fixed Asset Management: Branch Fixed Assets Procurement, Capitalization, transfer/adjustment and liquidation as per company guidelines
- AP Management – Marketing Expenses, Freight & CFA payment, Travel, Employee and other Branch General/Admin Expenses payment, Quarterly AP Confirmation
- Commercial Management – Maintaining financial records as per Statuary requirement, Statutory Forms Collection, TDS Deduction, Stax, RCM etc
- Successfully controlled overdue accounts receivable to less than 5% of the total.
Business Analyst
Nokia India Pvt Ltd.
- Trade Incentive Mgmt
- Business Analysis & MIS – Sales Analysis Product, Category, and geography mix
- AR Management Customer Life Cycle Mgmt.
Financial Analyst
Ajcon Global Services
05.2007
- Collected data and developed detailed spreadsheets to identify trends and create revenue, profitability, and expense forecasts
- Conducted detailed financial analysis to identify and evaluate changes in operations, trends and potential areas of improvement.
Education
CMA -
Institute of Management Accountant
07.2020
MBA Finance - undefined
Institute of Management Studies
07.2005
Skills
- O2C Cycle Management
- Financial Analysis, Budgeting & Forecasting
- Debtors & Credit Risk Management
- Performance Management
- Pricing, Discounts and Margin
- Negotiation skills
- Stakeholder Management
- Problem Solving
- SAP S4/HANA
- Power BI, Tableau
Accomplishments
- Implementation of SAP HANA O2C Module in September'23.
- Achieved 20% DSO Reduction by employing Efficient Credit Control Strategies.
- Built a team 10+ process driven and business oriented professional.
- Reduce Revenue Leakage of ~1 Cr Yearly in MT Channel through effectively Managing O2C Cycle.
- Implementation of SAP S4 HANA O2C in Mar'18.
- Got recognized as "The Shining Star of Nokia" in 20110, 11 and 12 respectively.
Certification
- Licensed Management Accountant, IMA, USA, 07/20
- Root Cause Analysis, 07/23
- Strategic Thinking, 07/23
- Lean Six Sigma Certification, Grant Thornton
- IMA Strategy and Competitive Analysis, 07/20
Timeline
Senior Manager- Commercial Finance
Atomberg Technologies
11.2021 - Current
Financial Analyst
Ajcon Global Services
05.2007
Manager - Commercial Finance
Safari Industries Ltd
Accounts Manager
LG Electronics India Pvt Ltd
Business Analyst
Nokia India Pvt Ltd.
CMA -
Institute of Management Accountant
MBA Finance - undefined
Institute of Management Studies
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