Sunil Sahu

Sales Promotions :-

• Planning of Give Away Materials
• Monitoring Distribution of give away material
• Design & development of new give away materials
• Spending's Analysis
• Vendor management & Collaboration
• Co-ordination with HOD's & ED for new scheme brief
• New Schemes Planning & Creative
• Identification of ways to communicate Schemes effectively
• Monitoring Distribution of Scheme collaterals
• Planning for conference's
• MIS Preparation for conferences
• Followups with all concern departments & Vendors
• Conferences smooth execution
• Taking requirements of conf. collaterals from ED & HOD's & understanding till what extend they want to communicate it to mass . Plan accordingly & execute .

In - Market Collaterals :-

• Brand Catalogues Calendar Plannings
• Taking brief from HOD's & ED
• Co-ordination with agency for getting it done in desired way
• Shoots Planning under guidance of our HOD
• Follow up with concern brand for timely availability of fabrics
• Looks Planning & Approvals under guidance of our HOD
• Theme Planning under guidance of our HOD
• Cost Analysis & approvals from Management under guidance of our HOD
• Co-ordinate with creative team for its designing
• Follow ups with printing vendor for delivery of catalogues. OTIF
• Smooth execution of whole project
• Co–ordination with HOD's & ED for new job brief.
• Meeting with designing team to brief new jobs and delegation.

In-shop Brandings :-

• Monitor Execution of In - Shop Branding requests.
• Weekly reporting from sub-ordinates of pending jobs
• Resolving queries and get the requisition done . OTIF ( One time In Full )
• Vendor Management
• Cost Analysis
• Creatives Approval along with Material to be use
• Design & development of effective materials which can increase in -store visibility.

OOH ( Out-Of -Home ) Branding :-

• Identification of prominent option like Hoarding, Gantry, Pole branding, Metro, roadways etc. in particular territory which can give good visibility to brand
• Identification of places in particular territory with assistance of outdoor agency
• Agency Management
• Cost Analysis
• Measuring the impact of campaigns

PR

• Designing of Print Advt. with collaboration of creative team
• Identification of newspaper & magazines which can be useful for PR communication
• Proofing of Content to be publish
• Coordinating with concern HOD's for content briefings
• Approval on cost incurred

Events / Association / Mall activities

• Identification of possibilities of event participation, association & activities in collaboration with HOD which can help to nurture brand equity.
• Presenting the proposals to concern Brand Heads & ED.
• Negotiating with agency on commercials & offerings
• Planning for ways by which association can be communicate to trade & end users.
• Incurred cost Analysis

Digital Marketing :-

• Identification of various portals for effective brand communication
• Dealing with digital media agencies for daily posts, campaign's designs & implementation
• Taking brief from HOD's & ED on communication they want on digital platform
• Keeping track on posts & communication done by agencies
• Collaborate with agencies to measure effectiveness of campaigns
• Incur cost analysis with its approvals
• Website Maintenance
• Delegate the jobs to subordinates

Market Intelligence :-

• Identification of new tactics for brand building by visiting different territories .
• Taking requirement, suggestions from channel partners for creating buzz in there territory.
• Inspect the In-shop branding & give away status by visiting retailers of particular area .
• Take insights of trade in terms of communication & collaterals, other direct & indirect competitor are doing.
• Take feedback from channel partners about companies current offerings in terms of communications & branding.
• Analysis impact of TTL promotions by exploring target marketplace.

Other

• Collaboration with advertising agencies for communication plannings, TVC's etc.
• Advertising & promotion Budget planning with collaboration of our HOD.
• Preparing Marketing Calendar Brand Wise

• Handling business development activity.
• Doing cold calling for data base.
• Handling promotional activity.
• Handling All India Advertising of Retail store.
• Handling All India Branding of Retail Store.
• Coordinate with vendor regarding advertising & branding.
• Coordinate with franchisee how to improve the sale.
• Handling sales promotion design development.
• Coordinate with agency for digital marketing.
• Worked flexible hours; night, weekend, and holiday shifts.

• Kandivali (W) Mumbai Designation : Client Acquisition Executive, Handling business development activity.
• Doing cold calling for data base.
• 3.
• Organization: Avni E-waste Solutions.
• Andheri (E) Mumbai.
• Designation : Executive Sales & Marketing Division : Marketing & Sales.

• Handling All India Advertising of Franchisee store.
• Handling All India Branding of Franchisee Store.
• Coordinate with vendor regarding advertising & branding.
• Coordinate with franchisee how to improve the sale.
• Handling all designs of sales promotion activity.