Summary
Overview
Work History
Education
Skills
Languages
Interests
Additional Information
Certification
Timeline
Generic
Sunil BG

Sunil BG

Bangalore

Summary

Results-focused sales and marketing leader ambitious to drive substantial revenue and profits through proactive strategies. Brings multifaceted approach involving competitor research, innovative promotional strategies and continuous optimization to exceed expectations. Continuously seeks out opportunities in market gaps and customer trends.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Sr Manager Inside Sales

Lifesight Technolgies Pvt Ltd
Bengaluru
10.2023 - Current
  • Team Leadership and Development: Led and mentored inside sales teams to consistently achieve and exceed revenue targets. Recruited, onboarded, and trained high-performing representatives, while conducting performance reviews and implementing improvement plans to enhance productivity.
  • Sales Strategy Execution: Developed and implemented effective sales strategies to drive lead generation, pipeline growth, and revenue, resulting in a 30% increase in sales within the first year.
  • Market Expansion: Identified new market opportunities and successfully launched a product line, capturing 35% market share within six months.
  • Collaborative Campaign Management: Worked closely with cross-functional teams (marketing, product, and customer success) to align sales efforts with promotional campaigns, increasing brand awareness and customer engagement by 32%.
  • Process Optimization: Standardized and optimized sales processes, ensuring best practices for lead qualification and engagement. Evaluated and implemented CRM systems and sales engagement platforms to enhance team efficiency.
  • Performance Analytics and Reporting: Monitored key sales metrics (conversion rates, pipeline health, call effectiveness) and utilized data insights to identify gaps, opportunities, and trends. Provided strategic recommendations to senior leadership based on analytics.
  • Operational Excellence: Directed marketing and sales initiatives to enhance community awareness and improve ticket sales. Developed and implemented strategies to increase operational efficiency, reduce costs, and improve productivity.
  • Pipeline and Deal Management: Maintained and managed large sales pipelines, negotiated terms, and closed high-value deals effectively, ensuring achievement of quarterly and annual sales objectives.
  • Budgeting and Strategic Planning: Played a key role in annual budget planning for multiple departments based on forecasted sales volumes. Delivered results aligned with business goals through strategic execution and resource management.

Associate Director Sales & Marketing

Nuacem AI
Hyderabad
12.2022 - 08.2023
  • Strategic Marketing Execution: Developed and implemented strategic marketing plans, resulting in a 20% increase in sales within the first year through targeted campaigns and data-driven decision-making.
  • Team Leadership and Productivity Enhancement: Led and coached a sales team, boosting productivity by 15% through motivational strategies, training, and performance evaluations.
  • Market Expansion: Identified new market opportunities and successfully launched a product line that captured 30% market share within six months.
  • Cross-Functional Collaboration: Collaborated with marketing, sales, and product teams to execute promotional campaigns, increasing brand awareness and customer engagement by 25%.
  • Sales Achievement: Maintained large sales pipelines, negotiated terms, and effectively closed deals, achieving quarterly and annual sales objectives through accurate forecasting and strategic execution.
  • Operational Oversight: Monitored budgeting, forecasting, planning, and reporting activities, ensuring departmental efficiency and cost-effectiveness. Analyzed business performance data to identify trends and inform decision-making.
  • Performance Management: Conducted employee performance evaluations, provided feedback, and implemented improvement plans to enhance individual and team performance.
  • Recruitment and Talent Management: Managed the recruitment process, including conducting interviews, evaluating resumes, and making job offers to build high-performing teams.
  • Crisis Management and Decision-Making: Participated in high-level decision-making processes, remained calm and professional in stressful circumstances, and effectively resolved conflicts to ensure business continuity.

Manager

[24]7 AI
12.2021 - 12.2022
  • Global Sales Support: Supported global territories and large enterprise clients, identifying and engaging target prospects to create new business opportunities for [24]7.ai services.
  • C-Level Engagement: Successfully identified and engaged C-level decision-makers within target accounts to drive strategic opportunities and enhance business development efforts.
  • Lead Generation and Pipeline Management: Proactively created and nurtured new leads, successfully converting prospects into new logo accounts. Maintained accurate, timely, and documented lead forecasting procedures for executive management updates.
  • Team Leadership: Oversaw the activities and performance of the ADR team, providing leadership, mentoring, and training to improve job performance and meet team objectives.
  • Performance Monitoring and Reporting: Tracked and reported key scorecard results and operational metrics to senior management. Prepared accurate daily, weekly, and monthly reports, summarizing business performance and areas for improvement.
  • Coaching and Development: Conducted performance evaluations, provided feedback, and coached team members to improve individual and team performance. Facilitated team meetings and workshops to foster collaboration and share best practices.
  • Cost Management and Quality Standards: Monitored budgets and expenditures to ensure cost-effectiveness while maintaining high-quality standards.
  • Problem-Solving Expertise: Demonstrated strong problem-solving skills to efficiently and effectively resolve issues, enhancing team productivity and client satisfaction.
  • Strategic Leadership: Led team meetings and one-on-one coaching sessions, utilizing motivational strategies and tactical approaches to enhance team performance and achieve organizational goals.

Senior Account Specialist

Infiniti Research
06.2021 - 11.2021
  • Led the acquisition and development of new B2B clients, negotiating deals to secure profitable business growth.
  • Spearheaded lead generation initiatives, utilizing cold calling, direct emails, email campaigns, and social networking platforms for prospecting.
  • Proficient in both outreach for new accounts and managing and growing relationships with existing clients.
  • Demonstrated expertise in setting up meetings and discussions with senior marketing and strategy stakeholders from Fortune-1000 companies.
  • Proven track record in selling large enterprise-level deals, specializing in sourcing and procurement across industries like BFSI, Pharma, Healthcare, CPG, Telecommunications, and more.
  • Ensured transaction accuracy and compliance with financial regulations while processing and verifying customer data.
  • Managed customer interactions and resolved disputes effectively using communication and conflict resolution skills.
  • Collaborated cross-functionally with other departments to ensure alignment with client requirements and expectations.
  • Monitored and assessed account performance, identifying areas for improvement and implementing corrective actions to ensure client satisfaction.
  • Negotiated favorable payment terms to maximize cash flow while maintaining long-term positive client relationships.

Sales Manager

Ossisto Technologies Pvt Ltd
12.2018 - 04.2020
  • Directed and mentored a high-performing sales team, tracking sales goals, reporting results, and overseeing performance to ensure alignment with corporate objectives.
  • Collaborated with marketing on lead generation, promotional activities, and the creation of sales materials to effectively target ideal customers and market opportunities.
  • Developed and executed strategies to promote company services, including analyzing market intelligence and coordinating with advertising agencies for direct marketing campaigns.
  • Led sales planning, account management, and vendor negotiations to expand existing accounts and acquire new business, contributing to substantial territory growth.
  • Prepared and managed RFIs, RFPs, and RFQs, ensuring alignment with corporate growth targets and revenue objectives.
  • Implemented process improvements and change methodologies, enhancing sales productivity and streamlining department workflows.

Assistant Manager Business

Flatworld solutions Pvt Ltd
01.2017 - 12.2018
  • Managed client relationships, ensuring high customer satisfaction and loyalty through exceptional service, while also acquiring new business opportunities.
  • Led vendor management, overseeing billing processes and fostering strategic partnerships with new vendors to expand business capabilities.
  • Prepared and evaluated proposals, ensuring consistent pricing and strict adherence to company policies and procedures.
  • Generated accurate daily, weekly, and monthly reports, providing valuable insights into business performance and identifying areas for improvement.
  • Supervised daily operations, including scheduling shifts and assigning tasks, while guiding junior staff on projects and objectives.
  • Analyzed business performance data, forecasting results to inform upper management’s decision-making.
  • Led team meetings, offering leadership, mentoring, and clear communication on business results and priorities.
  • Organized training sessions for new hires to familiarize them with the workplace environment.

Business Development Manager

Shop A Docket
03.2013 - 01.2017
  • Drove new business development through proactive outreach, utilizing telephone, email, and cold calling to identify and engage appropriate prospects within the target market.
  • Led and managed a team, ensuring adherence to schedules, handling complex issues, and escalating concerns to the relevant departments when necessary.
  • Prepared proposals, booking forms, and artwork briefs, ensuring accuracy and timely processing of all bookings in alignment with company guidelines.
  • Managed client and prospect databases, ensuring accurate entry and timely updates within company systems, adhering to established policies.
  • Interacted directly with major clients, managing relationships and driving business growth through personalized engagement.
  • Improved profit margins by optimizing expenses, budget management, and product turnover, while increasing sales closings.
  • Fostered a culture of continuous improvement and innovation within the business development team, encouraging strategic thinking and growth.
  • Developed and implemented business development strategies, focusing on client acquisition, and setting clear short- and long-term sales objectives.

Relationship Manager

Ocwen Financial Solutions PVT LTD
05.2010 - 08.2012
  • Working with individual non performing portfolio based on all financial information available to develop the most beneficial resolution
  • Assignment of additional callbacks on a day to day basis
  • Consolidating down time and SLA report entire team
  • Working with customers and third parties and providing resolution on assigned Portfolio within the given timeframe
  • Regular follow up on all Non Performing portfolios with Customer and third parties
  • Consolidating and disputing loan work out defects for the entire team.

Specialist

AOL, America Online LLC
09.2004 - 12.2009
  • Sales, Collections and Customer Service
  • JOB PROFILE:
  • Dealing with members with their billing queries and helping them in upgrading their internet service
  • Handling customer queries
  • Handling the team including schedule adherence, breaks and handling complex issues and escalating to the appropriate department
  • Conduct training sessions and various training modules in production to ensure that agents maintain client specification
  • Ensure information security is maintained
  • Involved in tracking progress and performance of team
  • Attending calibration with various sites and sharing best practices
  • Have also tracked calls and worked closely with the team during production to ensure quality and service
  • Tracking team member (MSI) Member satisfaction Index on weekly basis and make sure it above client requirement
  • KEY RESPONSIBILITIES: > To develop data collection, storing and report generating approaches for the team
  • To assist in the coaching and guiding of junior team members.

Education

Manipur University
Bengaluru, KA
2004

Diploma - Electrical

Skills

Training and Workshops Attended: Team Leadership Skills (ACE Program) Leadership Fundamentals

Strengths
Ability to handle various situations effectively Excellent communication skills Positive and value-driven outlook Patience, perseverance, and adaptability Strong desire to learn and grow within the organization Proactive approach with the ability to take initiative

Skills & Expertise
Skilled at working in dynamic environments with a commitment to continuous learning Strong interpersonal skills, experienced in dealing with a diverse range of customers and employees Proficient in MS Office, Office 2000, and various Windows applications Recruitment and onboarding Employee training Process improvement Financial analysis and planning Business budget management Project coordination Business strategy development SWOT analysis Marketing management B2B sales Reporting oversight

Leadership & Management
Business performance management Strategic planning Market analysis Operations management Database development Organizational development Budget administration Influencing and negotiating Cross-functional collaboration Talent development Sales channel analytics Data-driven decision making Leadership of cross-functional teams Operations planning Data analytics

Languages

  • English, Kannada, Tamil, and Telugu & Hindi

Interests

Interest & Activities - Sports, Reading, Music, Traveling.

Additional Information

I hereby declare that the above mentioned facts are true to the best of my knowledge.

Date:

Place: Bangalore

Certification

  • Marketing Effectiveness Foundations certificate from Lifesight Academy
  • Meddicc Advance Sales Startegies
  • Empathy for Sales Professionals
  • Marketing Foundations: Targeting
  • Sales Management Foundations
  • Sales: Closing Strategies
  • Six Sigma: Green Belt

Timeline

Sr Manager Inside Sales

Lifesight Technolgies Pvt Ltd
10.2023 - Current

Associate Director Sales & Marketing

Nuacem AI
12.2022 - 08.2023

Manager

[24]7 AI
12.2021 - 12.2022

Senior Account Specialist

Infiniti Research
06.2021 - 11.2021

Sales Manager

Ossisto Technologies Pvt Ltd
12.2018 - 04.2020

Assistant Manager Business

Flatworld solutions Pvt Ltd
01.2017 - 12.2018

Business Development Manager

Shop A Docket
03.2013 - 01.2017

Relationship Manager

Ocwen Financial Solutions PVT LTD
05.2010 - 08.2012

Specialist

AOL, America Online LLC
09.2004 - 12.2009

Manipur University

Diploma - Electrical

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Sunil BG