Sunil Israel Israel

Responsibilities

Conceptualized marketing strategies, implementing concepts of green energy programs and regulations.

Developed branding concepts for sales initiatives for green products.

Studied regional energy markets which included pricing, market structures and competition in order to develop new strategies to increase market share.

I participated in and presented innovative ideas at conferences to promote green energy.

Conducted investigations on the competitors’ activities.

Conducted research analysis and surveys on consumer opinions and marketing strategies.

Developed presentation materials, advertisements, and public relations programs to promote awareness of green agriculture.

Marketing manager

• Conceptualized marketing strategies, implementing concepts of green energy programs and regulations.
• Developed branding concepts for sales initiatives for green products.
• Studied regional energy markets which included pricing, market structures and competition in order to develop new strategies to increase market share.
• Participated and presented innovative ideas in conferences to promote green energy.
• Conducted investigations on the competitors’ activities.
• Conducted research analysis and surveys on consumer opinions and marketing strategies.
• Developed presentation materials, advertisements, and public relations programs to promote awareness of green energy.

• Company Overview: The National Horticultural Research and Development Foundation (NHRDF) was established by National Agricultural Co-operative Marketing Federation of India Ltd. (NAFED) and its Associate Shippers of onion on 3 November, 1977 under Societies Registration Act, 1860 at New Delhi.
• Undertook & completed AICRP and other projects well on time.
• Successful in finished around 25 projects on disease management, plant yield, post harvest technology and breeding for new varieties.
• Attended emergency meetings with Central Agriculture Ministry from time to time to evaluate stiff rise in Vegetable Prices and strategies to control the inflammation.
• Instrumental in establishment of Research Laboratory, Research Institute, bio-pesticide laboratory, Bio-Manure unit, quarantine unit, quality management cell, etc.
• Annual production of more than 1000 tons of compost to the farmers and dealers in Maharashtra.
• Successfully prepared disease forecasting model in onion and disease incidence mapping.
• Managed administration and monitored the research work carried at Sinnar, Chittegaon and shenit.
• Allocated budget for various activities that was carried out and prepared monthly balance sheets.
• Reviewed research work on a monthly basis and gave guidance to the scientists.
• Responsible for seed production and planning its marketing strategies.
• To develop eLearning program for farmers and technical scientific staff on integrated pest management and vocational courses.
• Efficacy of pesticides against disease and pest in horticultural crops.
• Establishment of new laboratories at Sinnar, Shenit and Chittegaon (Nashik); Karnal (HP), Dundigal (TN).
• Delivered lectures in International and National symposium, Radio talks, talks to farmers and attended district level seminars.
• Carried out projects and collaboration work with IIHR, ICAR, BARC, DRDO, IITs, CCMB and NRCOG.
• Post harvest technology of Onion was taken up with BARC, CFTRI and NAFED.
• Monitored the seed production at farmer’s field and conducted training programs in production and marketing of onion for foreign participants, officer of horticulture departments.
• Monitored demonstrations, exhibitions, farmer’s meetings, Field days Symposium and seminars etc.
• Worked in association with the scientists from the field of Plant breeding, Entomology, pathology, Biochemistry, Physiology, Biotechnology, soil science, Phytochemistry etc.
• Operational of biopesticide laboratory at Chittegaon.
• In charge of bio pesticide laboratory which included inspection of production and quality control.
• Liaison with Agriculture Departments, co-operatives and corporate farming companies for bulk sales of bio products and fertilizers.
• Designed and facilitated technical and sales training sessions for field staff, organic crop growers and dealers.
• Planned, designed and executed projects and optimum use of manpower for optimum results.
• Planned and organized exhibitions, seminars, symposium and departmental meetings.
• The National Horticultural Research and Development Foundation (NHRDF) was established by National Agricultural Co-operative Marketing Federation of India Ltd. (NAFED) and its Associate Shippers of onion on 3 November, 1977 under Societies Registration Act, 1860 at New Delhi.

• Launched project in Prosopis growing areas of Rajasthan thereby reducing mortality in collaboration with ICAR.
• Wrote book chapters, articles, research papers, attended seminar and symposium.