SUNIL KUMAR SOLANKI

• Conceptualize and Plan marketing campaigns with stakeholders to meet business objectives for the brand and the business.

• Manage Ads/Creative/Event agencies to design marketing communication & Campaigns

• Conduct Email & SMS campaigns on day-to-day basis

• ATL/ BTL activation for enhancing brand awareness with effective marketing communication

• Liaise with internal team across Product, Legal, Operations, Compliance on various aspects of Campaigns and communication.

• Digital/Analytics based marketing campaign.

• Ensure branding/visibility initiatives are conducted on a regular basis.

• Manage a team and ensure target delivery through them.

• Research and analyses data and market insights.

• Search for insights into consumer needs and wants.

• Plan and implement long-term development strategies for product categories.

• Build and maintain sustainable supply base.

· Heading T2 Markets Rapido auto Operations

· Complete Responsibility to improve the City Rides Growth

· Building Strategy for for Discounts and Daily Driver incentives

· Building Strategy to improve the New Customers.

· Planning for Demand Activities BTL & ATL with the ROI.

· Responsible for Cities P&L.

· Responsible for Customer Retention and Driver Retention.

· Closely Working with product team to Build the New Features.

· Deep Analysis with the right Metrics.

• Marketing/ Retail / New product launch, Market planning, Ad agency handling.
• Managing ATL and BTL activities, budget management
• New product launch 360-degree promotional plan for awareness.
• Channel handling for marketing requirements Zone wise.
• Analysis daily stock allocation analysis & sales conversion.
• Track daily work of training team.
• Analysis overall sales data and share feedback to GM.
• Planning promotion activity at A+ & A Category to enchase Vivo product branding & Awareness.
• Analysis WOW a promoters (Retail Sales Team ) performance

• Meeting GMV and maintaining margins
• Preparing plans to derive GMV strictly based on analytics
• Competition bench marking for tracking campaigns and competition offers to stay abreast on new Launches and offers
• Coordinating with marketing team to design category specific promotion (CLP refreshes & Mailer)
• Managing and maximizing the opportunity to increase traffic to the website through a variety of Marketing channels including affiliates, email, display and changes in VIP
• Closely analyzing trends, adherence to forecast, market intelligence
• Maximum availability of the product.

• Merchant On-boarding & Brand Closure.
• Coordinating with marketing team to design category specific promotion (CLP refreshes and Mailer).
• Maximum availability of the product.
• Offering competitive prices to customer using the pricing tool Maximizing brand availability @ Best price.

• B2B Corporate Tie up), Managing & generating revenue corporate client's accounts on Pan India.
• Cold calling and lineup meeting for new client acquisition.
• Negotiating the terms of an agreement and closing deals from existing clients.
• Responsible for Brand promotion and other Marketing Activities
• Contributing to developing new market expansion.