Strategic UX/UI Designer with a passion for crafting intuitive user experiences. Translates complex business requirements into engaging wireframes and interactive prototypes, ensuring seamless user interactions. Champions usability testing and incorporates feedback to optimise designs, driving measurable improvements in user satisfaction and conversion rates.
Overview
1
1
Certification
13
13
years of professional experience
Work History
Senior UX/UI Designer
Mahesh Edible Oil Industries Ltd
01.2020 - Current
Created high-fidelity responsive UI for product listing, filters, cart & checkout.
Created journey maps and optimised checkout workflows to enhance user completion rate.
Conducted A/B testing for checkout optimization.
Improved conversion rate through usability enhancements.
Designed structured IA and navigation for e-commerce platforms.
Built scalable design systems with Figma components and variants to ensure design consistency across projects.
Defined typography scale, spacing system (8pt grid), and color tokens.
Performed UI validation during development sprints to ensure pixel-perfect accuracy.
Used Figma Inspect & Chrome DevTools to verify spacing, font sizes, color values, and component behavior.
Collaborated with front-end developers to resolve UI inconsistencies and ensure alignment with design specifications.
Conducted stakeholder interviews and defined user personas.
Documented UI defects with screenshots, annotations, and severity levels.
Measured UX metrics such as task completion and error reduction.
UX/UI Designer
Aspire Matrix Pvt. Ltd
01.2017 - 01.2020
Conducted usability testing sessions, integrating user feedback to refine design solutions.
Translated business requirements into user-centric wireframes and interactive prototypes to enhance design clarity.
Developed reusable UI pattern libraries, streamlining design processes for multiple client projects.
Validated responsive implementation across devices and browsers.
UX/UI Designer
Otscom System Integrators
01.2013 - 01.2017
Redesigned e-commerce user flows improving conversion rate by 30%.
Led UI validation and coordinated with development teams to align on design specifications.
Developed design system to ensure consistency across projects.
Reduced UI implementation errors through structured validation process
Improved checkout flow usability
Established reusable component libraries
Languages
Hindi
English
Professional Snapshot
UX/UI Designer with 12+ years of experience delivering end-to-end user experiences across web and mobile applications. Specialized in user research, interaction design, pixel-perfect UI design, and UI validation during development sprints. Strong expertise in Figma-based design systems, usability testing, and design-to-development collaboration to ensure accurate implementation and measurable UX improvements.
Cooking and experimenting with new recipes, creating YouTube content, Instagram reel creation, UI/UX design, exploring AI tools and technology, video editing, animation, graphic design, website development, driving, learning creative trends