Magento 20 / Shopify / Wordpress
SUNNY GOEL
Ecommerce Specialist
Bangalore
Summary
I am motivated by challenges, fueled by passion, and dedicated to delivering success. My goal is to contribute my utmost efforts, fostering both professional and personal growth in the journey.
Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships.
Overview
14
14
years of professional experience
11
11
years of post-secondary education
6
6
Certifications
Work History
Ecommerce - Product Development
Royaloak
01.2023 - 10.2023
- Revitalized the brand website by enhancing UI/UX, content, SEO, and functionality for an enhanced user experience. Elevated the overall website performance by transitioning the frontend to React.js and Node.js, coupled with a Magento backend.
- Introduced an Affordability widget to mitigate payment failures, and significant price reductions through promotional offers contributed to a approximately 12% increase in conversions. Integrated payment gateways including Razorpay, Paytm, Easebuzz, and Bajaj No Cost EMI.
- Established, cultivated, and spearheaded a team of people leaders, involving their preparation for growth opportunities and advancement. Managed the recruitment, selection, and hiring of talent, while also setting up goals, defining KPIs, and ensuring the team effectively tracks towards their objectives.
- Identified product issues and collected insights from customer experiences. Assessed product development budgets, expenditures, and research efforts. Formulated product roadmaps to steer product development processes in line with overarching business objectives. Orchestrated product launches by devising plans and collaborating with marketing teams to optimize promotional outreach.
- Executed effective strategies for revenue maximization, Orchestrated essential category and product-oriented promotions, forecasted product demand to maintain inventory sustainability. Developed demand plans and monitored inventory statuses across fulfillment centers to guarantee a consistent supply, promptly flagging any anomalies discovered in advance.
- Executed appropriate staffing and budgetary plans to align with business forecasts.
- Held monthly meetings to create business plans and workshops to drive successful business.
Head - Ecommerce
Miniklub
06.2022 - 12.2022
- Formulizing growth strategies for the brand and ensuring execution for achieving growth & profitability targets, including margins, products, deliveries & sale, performance tracking, ensure good seller rating on marketplace
- Managing demand generation by planning pricing, marketing & visibility across platforms and product offering
- Managing supply of inventory with close coordination with the supply chain, planning, buying & merchandising
- P&L management of the business with focus on maximizing sales & bottom-line
- Develop Digital Marketing strategy for the brand and maximize ROI’s through several campaigns
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Managed time efficiently in order to complete all tasks within deadlines.
Director - India Business
BownBee
09.2021 - 05.2022
- Built D2C business - online store & digital marketing team
- Launched business to offline market through network of distribution & wholesalers, implemented business strategies and plans for the retail stores across the country
- Adherence to annual budget and financial performance for all categories and ownership of the P&L of whole business
- Deciding on Price Benchmarking for different categories, perform competition benchmarking and implement retail Best Practices and commercial processes
- Developed and implemented plans for the operational infrastructure of systems, SOP’s and human resources designed to accommodate objectives of the organization.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Established departmental performance goals and provided feedback for underperforming areas.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Associate Director - Category & Growth
Dealshare
06.2019 - 08.2021
- Established and launched a nationwide Marketplace business, collaborating with third-party logistics (3PL) brand partners across diverse categories such as Home Care, Home Furnishing, Home & Kitchen, General Merchandise, Electronics, Apparels, and Footwear.
- Accountable for optimizing sales and profits, achieving sales targets, and maintaining competitiveness in the marketplace. Responsible for overseeing top-line and bottom-line performance (P&L), managing merchandise mix, and ensuring price sanity.
- Negotiate all vendor buying agreements between the company and respective suppliers, work closely with suppliers, majorly brands and engage them in joint business plans with a promise of growth and scale
- Handling top to bottom of marketplace business – liaising with logistics partner, working on delivery SLA’s, process improvement, reconciliation of payments, returns, COD collection etc
- Collaborated with the product team to enhance APP features based on category/subcategory requirements, aiming to improve the overall consumer experience.
- Engaged in a new project involving Treasure Hunt & Imports, which necessitated extensive travel within the country and across borders to secure unique product deals. Spearheaded the planning and development of the product range, while also finalizing the pricing strategy for the products.
- Exclusive tie-up’s with detergent/Soap manufacturer, Home furnishing vendors for sale in offline & online.
- Led teams of up to 15 personnel, supervising daily performance as well as training and improvement plans.
Senior Category Manager
Ajio.com-Reliance
09.2015 - 04.2019
- Oversaw a 200 crore portfolio that underwent substantial expansion, multiplying in size during my tenure. Led the overall Profit and Loss (PNL) management for the Kids portfolio, executed category management strategies, ensured alignment with top-line and bottom-line targets, and worked towards enhancing the category's growth in terms of GM Margin. Monitored sell-through performance for each category and individual verticals.
- Launched Women’s - Western wear, Mom’s & Maternity category
- Launched Kid’s wear portfolio, (0-14 Years) with 100+ brands (Mother care, USPA, UCB, Pepe Jeans, Indian Terrain, Puma, Crocs, G&J, Miniklub, Peppermint, Hamley’s etc.) across Apparel, Footwear & Accessories
- Implemented recommended modifications to layouts and promotions to boost sales. Supervised the creation of marketing copy, images, videos, emails, and other collateral. Successfully initiated digital marketing campaigns that met objectives for heightened website traffic. Directed budget allocation and optimized resource utilization to enhance marketing return on investment. Executed comprehensive marketing plans, consistently achieving targets for increased revenue.
- Proactively anticipate future opportunities to drive business growth by strategically forecasting and determining product assortments, sizes, ratios, and MRP matrices.
- Develop brands through data-driven insights on sales revenue, sought-after products, and customer buying behavior metrics. Conduct rigorous data analysis to comprehend market fashion trends, consumer needs, and competitive landscapes in order to enhance and build product categories.
- Identify opportunities to drive top line growth and margin + merchandize + OTB planning
- Maintain reports to track improvement in sale, ROS & DOH inventory to plan discount for each category & brand level.
- Visited supplier offices and plants to investigate facilities and capacity to meet quality requirements, specifications and delivery dates.
Senior Buyer / Business Development Manager
Hopscotch.in
05.2013 - 09.2015
- Launched 400+brand across categories - Apparel, Footwear, Accessories, Books, Toys, Personal care, Home etc
- Rewarded as best Buyer throughout, appreciated for best business development initiatives
- Launched international brands - The Children’s Place, Cater’s, Aeropostale, Ralph Loren, Crocodile Creek, Melissa & Doug etc
- Margin Negotiation, MOU/TOT/Agreement sign off, price determination, portfolio management, and procurement – till payment, stock requirement, curate assortment and decision on selection of SKU’s to best utilization of web space, best sale & optimum sale through
- Responsible for assortment planning and Buying activity, trend analysis of products including new product introduction, pricing and timely procurement and cost negotiations with multiple vendors to feed the demand of the developed private label, liaising with suppliers and distributors to create an attractive brand portfolio
- Control inventory flow and liquidation strategy, manage overall markdown optimization and planning and Managing and Strategy development for CORE Merchandise in the Portfolio.
- Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
- Collaborated with buyers for special events and seasonal promotions to maintain adequate product stock and drive sales.
- Negotiated policies and contracts with vendors to achieve optimal pricing and consistent availability.
- Standardized inventory quarterly reporting and analysis and instituted corrective action for close-outs and out-of-stock items to keep inventory records current.
- Represented company at national and regional trade shows.
- Determined lowest possible cost, factoring in quality, and reliability and negotiated favorable contracts.
- Built long-term supplier relationships with vendors to establish quality and competitive pricing.
Manager (Production & Merchandising)
Adam’s Apparel Pvt. Ltd
05.2011 - 02.2013
- Handle merchandising & production activity with the team of 4 merchandiser and 3 QC's
- Prepare weekly QC Plan for the QC’s visiting manufacturing base for pre/post production samples & regular inspection
- Preparing T&A according to delivery dates advised, keeping regular eye on documents of the Commercial, Accounts, shipments/ logistics to make timely customs clearance for imported raw materials & timely shipment
- Be on top of the production plans to ensure Shipment are on time and suggest to 'speed up processes' in various ways
- Ensure on approval of initial sample, salesman sample, TOP’s, fit approval, sealers sample and size set along with Fabric quality & Color approvals (lab dip/strike off), accessories & FPT/GPT as per customer requirement
- Responsible for rationalizing CM(CMP) & consumption for higher margins, Undertaking Sourcing & Inventory management of outsourced fabric/ accessories/ packing materials in line with quality & cost parameters for the running products.
- Maximized performance by monitoring daily activities and mentoring team members.
Assistant Manager – Production Merchandiser
Roverco Apparel Pvt. Ltd
06.2009 - 04.2011
- Analyzing factory capacities in terms of feeding & productivity to ensure maximum OTIF shipment via continuous improvement of work methods, people skills & motivation in order to achieve better productivity & reduced cost per minute of factory and maintain cost per garment / SAM properly
- Responsible for 3M – Man, Machine, Material in terms of feeding the factories & to utilize the resources properly, planning from cut to pack, Production plan for whole factory
- Responsible for managing factory stores for timely inward of fabric & trims, report any shortage which may cause production delay, arranging PP Meeting, ensure team understand the product complexity & customer requirement.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
- Streamlined and monitored quality programs to alleviate overdue compliance activities.
Education
MBA - Marketing
SYMBIOSIS
Pune 04.2010 - 12.2012
Bachelor in Fashion Technology -
NIFT
Chennai 04.2001 - 12.2009
Skills
Business Planning & Development
Certification
Google - Ads Measurement certification
Software
Uniware / Increff / Vinculum
Google Analytics 4 / Google Ads
RetailPro / Salesforce / D365 / SAP
Klaviyo / Zendesk / Freshworks / Zoho
SQL / Tableau
Social Media - FB/IG/YT
Timeline
Google - Ads Measurement certification
01-2024
Linkedin - Product Management - Customer Development
12-2023
Linkedin - Customer Experience - Journey Mapping
11-2023
Semrush - Content Marketing & On-page & Technical SEO
03-2023
Ecommerce - Product Development
Royaloak
01.2023 - 10.2023
Google - Digital Marketing
12-2022
Flipkart - PCA, PLA, Search Ads
11-2022
Head - Ecommerce
Miniklub
06.2022 - 12.2022
Director - India Business
BownBee
09.2021 - 05.2022
Associate Director - Category & Growth
Dealshare
06.2019 - 08.2021
Senior Category Manager
Ajio.com-Reliance
09.2015 - 04.2019
Senior Buyer / Business Development Manager
Hopscotch.in
05.2013 - 09.2015
Manager (Production & Merchandising)
Adam’s Apparel Pvt. Ltd
05.2011 - 02.2013
MBA - Marketing
SYMBIOSIS
04.2010 - 12.2012
Assistant Manager – Production Merchandiser
Roverco Apparel Pvt. Ltd
06.2009 - 04.2011
Bachelor in Fashion Technology -
NIFT
04.2001 - 12.2009
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