Overview
Work History
Education
Skills
Certification
Timeline
Generic

Sunny Katyal

Vaishali Ghaziabad

Overview

18
18
years of professional experience
1
1
Certification

Work History

04.2023 - 11.2023
  • DGM Sales North and Pan India for Institutional products.

AGM Sales North
04.2021 - 03.2023

Sr. Manager Sales & Marketing North, Corporate Sales

07.2016 - 03.2021
  • Handling products PP Ropes ,Safety Nets ,Sports Nets , Agri Nets ,Shade nets , anti hail net , mono nets , Nylon Ropes , mooring ropes , Baler twines
  • Responsibility – Pan India, , B2b Sales , trade sales
  • Responsible for channel development , B2B /Trade sales , Tender business & developing distribution channel for Sales & Marketing of Industrial product line
  • Currently responsible for North India region with a team handling profile
  • Managing the direct Sales team of 35 Reportees based at diff
  • Location across India with overall responsibility of 100 CR + turnover
  • Responsible for overall development of diff
  • Segments & profitability of assigned territory
  • Taking care of customer grievances, quality complaints, new product development time to time
  • Focus on network expansion mainly primary / secondary placement of Distributors for different 5 verticals of company product line
  • Floating seasonal schemes, retailer meets & other marketing related activities for brand awareness
  • Major corporate clients like L&T, Tata Projects , KEC International , Sterlite , Bajaj Electrical , EMC power related to transmission segment
  • Managing the dealer inventory level, replenishment of stocks, settlement of claims , timely handling of product complaints , new product trials , technical discussions
  • Participation for Tender business activities .

Manager

Jesons Industries Limited
12.2012 - 06.2016
  • Sales & Marketing) North, Region
  • Sales for water based Emulsions/Binders/Thickeners (Chemicals) for Paint Industries/Textiles applications/ Water proofing industry
  • Handling various distributors /agents / B2B &B2C client sales across North India region
  • Working as Incharge for Delhi branch operations & managing the related activities like Godown Sales,admin related issues for overall growth of region
  • Responsible for handling 10-12 distributors & 70 B2c clients who are directly or indirectly depending for their emulsion requirement
  • Closed the sales for Fy 13-14 at 16.50 Cr & Fy14-15 at 19Cr subsequently with a growth of 18.50%
  • Focus on developing new clients , getting product approvals , coordination with technical team improvement of current product as well as development of new product applications
  • Coordination with product development ,Supply chain & production Team for streamlining the regular sales operation activities
  • Planning buss
  • Propositions & working on cost benefit analysis for newer markets & clients
  • Closely monitoring the delivery schedules , data presentation & mapping the regular inventory levels
  • Monitor and control debtors and inventories so as to maintain working capital within agreed norms
  • To service customers effectively, manage the distribution network and perform ledger reconciliation & chalk out production planning with the customer desk personnel
  • Giving high priorities on credit control , collection of statutory forms , addressing the quality complaints and meeting the End user expectations related to product & pricing
  • Managing direct 5 reportees for business achievement
  • Major clientele handled are all Small ,Medium & Big OEM customers like Kamdhenu ,Shalimar ,British Paint ,Asian paints etc
  • Expansion of Business in different states via Channel partners & appointing active agents ,conducting seminars ,exhibitions followed by presentations.

Asst. Mgr Sales

Garware Wall Ropes Ltd
02.2009 - 11.2012
  • Polypropylene Ropes , Multifilament Yarns/Threads , Netting Division
  • Handling sales turnover worth Rs
  • 20 Crores with a team of 6 Executives & 2 Depot In-Charges based at Rajasthan & UP
  • Mainly catering to Construction building material companies /Telecom /Transmission companies for related products
  • (Power grid/DLF/ERA/DMRC/DDA/Sugar sector /Fertilizer sector)
  • Handled 28 distributors with a strong retail base of more than 250 retailers along with handling important B2B/B2C Key accounts like IOCL , IFFCO
  • Actively participating & drawing the Tendering activities for all related Private/ Govt
  • Tenders
  • Strategic Business Planning: Establishing corporate strategies for achievement of top line & bottom-line targets
  • Handling business planning, operations & analysis for assessment of revenue potential in business
  • Managing sales and marketing operations (achieving Targets/Facing competition from organized & unorganized sectors)
  • Formulating strategies (Tapping untapped potential area/organizing campaigns & developing network )
  • Brand Management: Managing brand image (campaigns
  • Devising & implementing pre & post marketing activities for successful launching of new products)
  • Product Development: Leading all kinds of ATL & BTL activities
  • Relationship Management: Mapping client’s requirements (prompt after sales service; generating business from existing accounts and achieving profitability)
  • Team Management: Providing direction, motivation & training to the field sales team for ensuring optimum performance for all operational /sales related issues
  • Budget Planning : handling various sales promotion activities , designing schemes for related trade network , Manpower planning
  • Inventory Control: Managing the dealer inventory level ,replenishment of stocks, settlement of claims , timely handling of product complaints.

Area Sales Manager

Bata India Limited
12.2007 - 01.2009
  • North India)
  • Handling all major Key accounts /corporate B2b/B2c clients ,Channel partners & Tender business
  • Overall responsible for newly setup Institutional Sales for the Casual / Safety footwear , Belts, Bags, Entire corporate range for Bata Brands to be promoted across North India
  • Value wise handling the turnover for sales of around 8Cr for the particular division
  • Major Corporate handled Maruti Udyog Ltd , Ceat Tyres ,Mankind Pharma , Shri Krishna Maruti ,ITC hotels, Bishop cotton school, Doon School ,Crowne Plaza Hotels & many more
  • Responsible for coordination with vendor development ,product development ,branding of entire range
  • Devising & implementing marketing activities for successful launching of new products
  • Working on taylor made products manufacturing which could suite to the customer requirement &
  • Drive the sales
  • Working for the launch of timely promotional schemes in order to drive the maximum output.

Area Sales Incharge

VARDHMAN TEXTILES LTD
07.2005 - 11.2007
  • Direct Institutional customers , B2B/ B2C clients
  • Handling Noida , Gt noida , West UP sales for threads to export houses for Polyester , nylon , Cotton threads
  • Responsible for total 5CR sales for the allocated area
  • Major Job responsibility include cold calls , sample approvals , lab dip shade card approvals , trials handling quality issues & new product development
  • Focusing on new product trials , product complaints , commercial approvals
  • Catering to all garment/ leather exporters.

GM

Tufropes Pvt Ltd
12.2023
  • Sales Pan India

Education

12th commerce - stream

C.B.S.E Dayawati Modi Academy School
01.2020

MBA - Finance

Apeejay Institute of Technology GT
01.2005

B.com Commerce graduate -

CCS University
01.2003

10th -

C.B.S.E Dayawati Modi Academy School
01.1998

Skills

  • IT Skills
  • Windows 7, 8, 81, 10 (All Desktop Versions)
  • MS Office Suite – Word, Excel, PowerPoint
  • 2 Years diploma Course from NIIT
  • MS Office Suite – Word, Excel

Certification

Positive Attitude. PERSONAL DOSSIER Father’s Name : Mr P. N. Katyal Date of Birth : 3rd Feb. 1982 Nationality : Indian Gender : Male Marital Status : Married Kids : 2 Language Known : Hindi, English , Punjabi Permanent Address : Apex Green Valley Tower A-1102 Sector 9 Vaishali Ghaziabad.

Timeline

GM

Tufropes Pvt Ltd
12.2023

04.2023 - 11.2023

AGM Sales North
04.2021 - 03.2023

Sr. Manager Sales & Marketing North, Corporate Sales

07.2016 - 03.2021

Manager

Jesons Industries Limited
12.2012 - 06.2016

Asst. Mgr Sales

Garware Wall Ropes Ltd
02.2009 - 11.2012

Area Sales Manager

Bata India Limited
12.2007 - 01.2009

Area Sales Incharge

VARDHMAN TEXTILES LTD
07.2005 - 11.2007

12th commerce - stream

C.B.S.E Dayawati Modi Academy School

MBA - Finance

Apeejay Institute of Technology GT

B.com Commerce graduate -

CCS University

10th -

C.B.S.E Dayawati Modi Academy School
Positive Attitude. PERSONAL DOSSIER Father’s Name : Mr P. N. Katyal Date of Birth : 3rd Feb. 1982 Nationality : Indian Gender : Male Marital Status : Married Kids : 2 Language Known : Hindi, English , Punjabi Permanent Address : Apex Green Valley Tower A-1102 Sector 9 Vaishali Ghaziabad.

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