Sunny Kumar Ray

Key Responsibilities
1. Institutional Business Ownership
• Drive overall sales growth in CSD, CPC, and Paramilitary canteen networks
• Plan and achieve annual, quarterly, and monthly sales targets for the institutional channel
2. Channel Management - CSD / CPC / BSF
• Handle end-to-end coordination for CSD Depots & URCs (Defence), CPC Depots & Police Canteens, and BSF/otherParamilitary canteens
• Ensure smooth primary supplies and improved secondary offtake
3. Listings, Documentation & Compliance
• Ensure timely submission of all documentation as per CSD, CPC, and paramilitary norms
• Stay updated on institutional policy changes and implement them internally
4. Depot Supply & Stock Monitoring
• Track depot-wise stock levels and prevent stock-outs
• Plan replenishment in coordination with supply chain
• Monitor pending orders, dispatches, and supply gaps
5. CSD / CPC / Paramilitary Liaison & Relationship Management
• Maintain strong working relationships with CSD Depot Officials, CPC Authorities
• Handle escalations, supply issues, and operational challenges
• Follow up for payments, outstanding amounts, and account reconciliations with depot
6. Claims, Reconciliation & Controls
• Monitor shortages, damages, and depot claims
• Coordinate with accounts for reconciliation and timely closure of outstanding issues
• Maintain documentation for audits and institutional inspections
7. Key Skills Required
• Strong working knowledge of CSD, CPC, and defence institutional processes
• Expertise in rate contracts, tenders, and documentation compliance
• Excellent coordination and follow-up ability
• Strong relationship management with government/defence authorities
• Analytical skills for sales planning and stock monitoring.
8. Institutional Sales
CPC Sales, Police Canteens, Institutional Sales Head, BSF Canteens, Defence Sales, Government Sales, URCManagement, Paramilitary Sales, Defence Canteens, CSD Sales

• Drive overall sales growth in CSD, CPC, and Paramilitary canteen networks
• Plan and achieve annual, quarterly, and monthly sales targets for the institutional channel
• Ensure smooth primary supplies and improved secondary offtake
• Ensure timely submission of all documentation as per CSD, CPC, and paramilitary norms
• Stay updated on institutional policy changes and implement them internally
• Track depot-wise stock levels and prevent stock-outs
• Plan replenishment in coordination with supply chain
• Monitor pending orders, dispatches, and supply gaps
• Maintain strong working relationships with CSD Depot Officials, CPC Authorities
• Handle escalations, supply issues, and operational challenges
• Follow up for payments, outstanding amounts, and account reconciliations with depot
• Monitor shortages, damages, and depot claims
• Coordinate with accounts for reconciliation and timely closure of outstanding issues
• Maintain documentation for audits and institutional inspections
• CPC Sales, Police Canteens, Institutional Sales Head, BSF Canteens, Defence Sales, Government Sales, URC Management, Paramilitary Sales, Defence Canteens, CSD Sales.

• Responsible for Achieving Sales & Activation of CSD Depot & CPC Master Canteens being Focus Areas.
• Responsible for URC activation & CPC Master Canteens / Generating Secondary Sales / Organizing Branding Permissions.
• Co-Ordinating with CSD URC'S / Depots for Index Updating, timely Collection of FOM 2 & BFAs, Recertification of Bill.
• Identify & Share the Ageing Stock Report / Damage / Expiry Information, Minimizing the Possibility of Returns and Loss.
• Resolve Operational issues, Loading / Unloading / transportation in Depot.
• Correspond with Depot for inventory control Short Supply to avoid Debit notes.

• Responsible for Achieving Sales & Activation of CSD Depot & CPC Master Canteens being Focus Areas.
• Responsible for URC activation & CPC Master Canteens / Generating Secondary Sales / Organizing Branding Permissions.
• Co-Ordinating with CSD URC'S / Depots for Index Updating, timely Collection of FOM 2 & BFAs, Recertification of Bill.
• Identify & Share the Ageing Stock Report / Damage / Expiry Information, Minimizing the Possibility of Returns and Loss.
• Resolve Operational issues, Loading / Unloading / transportation in Depot.
• Correspond with Depot for inventory control Short Supply to avoid Debit notes.