SUNNY RUSTAGI

Category Manager

• Accomplished EdTech professional with nearly 5 years of experience driving growth and strategic initiatives within the education sector. Specializing in educator management, stakeholder relationship building, and developing solutions that enhance learning experiences. Proven expertise in driving YouTube operations, from strategic planning to execution, and leading content strategy to increase engagement and retention.
• Adapt at leveraging tools such as JIRA, Confluence, Google Analytics, Power BI, Canva, Google Sheets, YouTube Tracker, and SimilarWeb to track performance, generate insights, designs and optimize sales strategies. Skilled in managing product and content initiatives that boost sales outcomes, streamline processes, and maximize customer satisfaction.
• Focused on delivering measurable results and supporting cross-functional teams to achieve business targets and accelerate growth.

Quality and Audit

• Designed an internal audit mechanism and structure for auditing Educator content, YouTube videos and operational processes for the YouTube team, in order to improve the overall quality of the Educational content provided to the learners.
• Managing an extended quality control team and inculcate changes in the quality control process, as and when required, using extensive feedback mechanisms and observations recorded from various data-points from auditing content and operational processes, represented through dashboards and excel reports.

Support & Training

• Designed Educator and Internal team training process and structure to ensure sheeny knowledge transfers about the process for the growth of the organization and up-skilling of the employees. This includes managing the training-related data generated through reports.

Project Manager

• Working closely with senior management on planning numbers, input, output and defining roles and responsibilities for relevant stakeholders to improve the growth of the business (YouTube) funnel.
• Provide related data driven insights to senior management around user attribution (NAUs on the platform), with the help of tools such as Google Analytics and Branch.
• Responsible for planning and overseeing the GTM related strategy and bottlenecks, for the B2C segment, to ensure that the product launch data is not compromised Cross-functional role involving interaction with different teams and maintaining data in the form of reports to help the leadership view the current scenario in the entire B2C vertical

Business Operations

• As a Business Operations Associate, my BAUs involve streamlining the Business Operations of the Organization such as managing the end to end process of Educator onboarding processes. Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.

Training

• Actively developed proposals, structures and modules for strong and effective Educator Training processes to improve the pedagogy and quality of knowledge imparted to the learners. Training KRAs also included training internal teams to maintain a high SEO score for YouTube channels by designing processes and modules for SEO friendly content using tools such as VidIQ and TubeBuddy.

KPI

• My KPIs were calculated on the TAT derived after an Educator was assigned to me and the time I took to make the Educator Live on the platform and include modules and structures that I created for Educator and Internal team Training.

• Increased revenue by implementing effective sales strategies in the sales cycle process from prospecting leads, after having a telephonic conversation with them
• Developed SWOT analysis and executed targeted sales strategies accordingly using data-driven decision-making for customer retention and servicing in a fast paced environment.
• This field helped me in developing my inter personal and communication skills that has helped me in dealing with real world problems
• Top performer in my team for 3 consecutive months, and also supported my colleagues to grow their sales and assisted them whenever they needed me in any stage of lead conversion.

• I was delegated a Project by the reporting manager, on Customer Segmentation
• The system language used was Python and my role was to analyse the Mobile Data plans that are most common in a particular area using the datasets available on Gartner's website.