Sunny Varma
Summary
Customer-centric Marketing & Technology Consultant focused on harnessing the power of data, tech and creativity to help companies build enduring brand proposition across the physical & digital landscape.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Brand Marketing Consultant
HDFC Bank
04.2023 - 03.2024
- Managed the bank's offers platform - SmartBuy and the current accounts portfolio from the brand's perspective
- Analyzed market trends and competitor data, making informed recommendations for future marketing initiatives
- Enhanced brand awareness by developing strategic marketing campaigns
- Collaborated with cross-functional teams to develop cohesive brand messaging across all touchpoints
- Developed creative assets including flyers, videos, digital posters, brochures, billboard etc. maintaining a consistent visual identity across platforms.
- Implemented tracking tools to monitor campaign performance and make data-driven adjustments as needed
Marketing & Digital Strategy Consultant
CSW Distribution(USA)
01.2022 - 01.2023
- Led Digital Transformation of the food logistics company's business processes by launching an integrated e-store, smart ordering, routing & inventory management cloud platform. The initiatives led to better inventory/staff management, and demand forecasting using data points that had a direct impact on the company's revenue (~25%+ incremental growth) and higher efficiency (driving 12.5% cost savings).
- Carried out qualitative research to understand existing business process including customer, product & market profile, and devising strategies to help bring in best marketing practices to improve business metrics
Creative Lead - Marketing
WhiteHat Education Pvt. Ltd.
08.2020 - 12.2021
- Carried out market research, developed campaign concepts based on insights, managed production & design teams and oversaw overall execution. The creatives brought in organic traction as well as month-on-month 2X increase in customer acquisition through growth marketing
- Conceptualization & creative direction for multiple BTL tactical collaterals to kickstart WhiteHat Jr.'s direct-to-school marketing channel. This aided in the sales & marketing efforts of the B2B team, with steady rise in customer acquisition (15 to 500+ in 8 months)
Creative Director and Head of Marketing
Rave Films
06.2012 - 07.2020
- Built strong relationships with clients in verticals such as BFSI, IT, Manufacturing, Conglomerates, Realty and Consumer Brands, leading to long-term partnerships and repeat business opportunities.
- Developed high-impact promotional content for brand awareness & acquisitions campaigns from concept to completion
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution
- Developed and implemented targeted digital strategy to improve business performance
Education
Advanced Certificate - Creative Writing & Direction (Ad Films, TV Content
Digital Academy
Mumbai, India09.2010
Bachelor of Science - Computer Engineering
TCET - Mumbai University
Mumbai05.2005
Skills
- Marketing Consulting
- Technology Consulting
- Client Relationship Management
- Project Planning & Management
- Marketing Analytics
- Digital Marketing
- Microsoft Office
- Adobe Creative Suite, Canva
- Email & Whatsapp business marketing
- Creative Thinking/Conceptualization
- Research & Analysis
- Copywriting
Websites
Certification
- Google Project Management
- Meta BluePrint Certification
- Digital Marketing - Google Digital Garage
Languages
English
Hindi
Timeline
Brand Marketing Consultant
HDFC Bank
04.2023 - 03.2024
Marketing & Digital Strategy Consultant
CSW Distribution(USA)
01.2022 - 01.2023
Creative Lead - Marketing
WhiteHat Education Pvt. Ltd.
08.2020 - 12.2021
Creative Director and Head of Marketing
Rave Films
06.2012 - 07.2020
Advanced Certificate - Creative Writing & Direction (Ad Films, TV Content
Digital Academy
Bachelor of Science - Computer Engineering
TCET - Mumbai University
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