Sunny Varma
Senior Marketing Manager
Mumbai
Summary
Customer-centric Senior Marketing Manager focused on harnessing the power of data, tech and creativity to help companies build enduring brands across the physical & digital landscape.
Experience in developing and implementing successful campaigns across multiple platforms, target audiences and geographies. Positive energy, entrepreneurial mindset, flexibility and a learner's mentality are some of the traits I bring along to work every day.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
Work History
Brand Marketing Consultant
HDFC Bank
Mumbai
04.2023 - Current
- Contributing to annual operating plan and campaign calendar for MSME vertical of the brand basis defined business objectives.
- Contributing to brand pillars like brand guidelines, media directory, and original IP creation.
- Working with agency partners to design and develop marketing campaigns for both online and offline medium. Preparation of brochures, videos, mailers, whatsapp, social media posts, web and outdoor banners, digital poster and other publicity collaterals as part of the marketing plan.
- Devise Go-to-Market, amplification and sustenance strategies for brand and product campaigns. Measuring effectiveness of campaigns by tracking business metrics and reporting to stakeholders.
- Partnering with product teams to define consumer facing proposition. Ensuring sure all marketing activities are aligned to the brand proposition and defined guidelines.
Marketing & Digital Strategy Consultant
CSW Distribution LLC
Mumbai/Milwaukee
01.2022 - 01.2023
- Led Digital Transformation of the food logistics company's business processes by launching an integrated e-store, smart ordering, routing & inventory management cloud platform. The initiatives led to better inventory/staff management, and demand forecasting using data points that had a direct impact on the company's revenue (~25%+ incremental growth) and higher efficiency (driving 12.5% cost savings).
- Carried out qualitative research to understand existing business process including customer, product & market profile, and devising strategies to help bring in best marketing practices to improve business metrics.
- Implemented SMS marketing campaigns to drive Top-of-Mind awareness among B2B clients. Developed short-form copy for marketing materials such as posters, flyers and social media posts.
Creative Manager - Digital Content
WhiteHat Jr. Pvt. Ltd.
Mumbai
08.2020 - 12.2021
- Spearheaded video and static ad campaigns for WhiteHat Jr.'s US social media channels. Carried out market research, developed campaign concepts based on insights, managed production & design teams and oversaw overall execution. The creatives brought in organic traction as well as month-on-month 2X increase in customer acquisition through growth marketing.
- Conceptualization & creative direction for multiple BTL tactical films to kickstart WhiteHat Jr.’s direct-to-school marketing channel. The films are aiding in the sales & marketing efforts of the B2B team, with steady rise in customer acquisition (15 to 500+ in 8 months).
- Negotiated vendor contracts and services to meet budget & quality requirements.
- Helped build an effective creative production team through hiring, training and direction of creative personnel to achieve optimal results.
Group Creative Director & Head of Production
Rave Films LP
Mumbai
06.2012 - 07.2020
- Led video agency's creative and production team serving clients across B2C and B2B verticals on traditional as well as digital medias.
- Strategy development, turning customer experience and market insights into actionable film campaigns, driving business objectives.
- Managed all aspects of creative projects for marquee clients such as the Hinduja Group, Gold's Gym, IFC/World Bank, SuperMax, BNP Paribas, Atos, Sumansa Exhibitions (UAE) and RAK Ceramics.
Creative Director
White Octopus Studios
Thane
04.2011 - 06.2012
- Conceptualization-to-Execution of Marketing Films for clients including Bajaj Electricals, Thomas Cook, Romell Builders, Warrp Engineers, Muktistar Developers among others.
- Managed team of artists and technicians, liaisoning with vendors, budgeting and end-to-end film production management.
Head of Operations
Parinita Films
Mumbai
12.2010 - 03.2011
- Leading day-to-day operations of the production house including location recce & complete project supervision.
- Developing new business, client servicing and coordinating with talent & production crew.
Senior Product Manager
Viteos Capital Market Services Ltd.
Mumbai
12.2009 - 08.2010
- Managed multiple hedge fund accounting and economic distribution applications development and functional testing.
- Reviewed project specifications and designed technology solutions to meet client requirements.
AVP, Product Manager
ApnaPaisa Services Ltd.
Mumbai
04.2008 - 09.2009
- Org-level deployment of Salesforce CRM including creating documentation, training, administration and creative strategies for maximum adoption of the tool by Sales, Marketing, Client Servicing and Top Management teams.
- Led setting up of email marketing engine from ground up and turning it into a standalone revenue stream within a period of 6 months. Managing list of 1 million+ customer data, whitelisting, optimizing open rates, creative design and subject lines, and adhering to strict spam control protocols set up by email giants of the era.
- Collaborated with Content team on project specifications, strategy and execution to build new WordPress pages and update existing ones.
Software Engineer
Infosys Technologies Ltd.
Pune
08.2005 - 08.2007
- Collaborated with business unit team members to design new applications system to enhance client requirements for web computing capabilities.
- Software consultant to company's marquee client - ICICI Bank Germany on Finacle Banking App.
Education
Certificate in Creative Writing & Direction - Advertising, TV Content, Story Telling
01.2010 - 10.2010
Bachelor of Engineering - Computer Science
09.2001 - 07.2005
Skills
Strategy & Planning
Creative Thinking/Conceptualization
Budgeting and Vendor Management
Social Media Marketing - FB, Insta, Google, LinkedIn
Moment Marketing
Email Marketing, Phplist, Mailchimp
SalesForce CRM
Adobe Creative Cloud, Canva
Google Adwords, Meta Ads, Search Console, Google Trends
Brand development
SEO
Certification
Facebook Blueprint
Accomplishments
- Received multiple best ad film awards at the MoFilm AdFest in 2011 and 2012 for brands like Coca Cola, Kotak Mahindra Bank and Hindustan Times.
- Creative Consultancy for Australia's The Lab(ANZ Bank & AGL Telecom, Pets Brand) involving Ideation of New Product Features, Research and Mar-com Strategy Recommendations
- Setup a highly effective email marketing engine back in 2008 driving home 3000x ROI
Languages
English : IELTS 2021 Score - 8.5 (out of 9)
Hindi : Mother Tongue
Interests
- Reading Books - John Grisham & Mario Puzo are my all time favorite fiction writers
- Watching sports like Soccer, Cricket and Films
- Cooking helps me relax when in WFH mode
- Travelling
Timeline
Brand Marketing Consultant - HDFC Bank
04.2023 - Current
Marketing & Digital Strategy Consultant - CSW Distribution LLC
01.2022 - 01.2023
Creative Manager - Digital Content - WhiteHat Jr. Pvt. Ltd.
08.2020 - 12.2021
Group Creative Director & Head of Production - Rave Films LP
06.2012 - 07.2020
Creative Director - White Octopus Studios
04.2011 - 06.2012
Head of Operations - Parinita Films
12.2010 - 03.2011
Digital Academy - Certificate in Creative Writing & Direction, Advertising, TV Content, Story Telling
01.2010 - 10.2010
Senior Product Manager - Viteos Capital Market Services Ltd.
12.2009 - 08.2010
AVP, Product Manager - ApnaPaisa Services Ltd.
04.2008 - 09.2009
Software Engineer - Infosys Technologies Ltd.
08.2005 - 08.2007
TCET- Mumbai University - Bachelor of Engineering, Computer Science
09.2001 - 07.2005